Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. Yesteryear, if you had a communications product, you would go into a relatively top down, IT type sale.

Scale 292

Scale Underperforming Technical Team Engineering Wireless 292

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 179

CTO Coach Sales Hiring Software Review CTO Hire 179