User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 90

Acquisition Retention Customer Lifetime Value User Experience 90

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 94

Customer Lifetime Value Retention Marketing Scale 94

Chart Mogul

MARCH 23, 2023

And, is your poor retention the reason for your slower growth in 2023? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers?

Retention 52

Retention Metrics Revenue Scale 52

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Sid Jain, Senior Analyst at ChartMogul, … Retention is arguably the most critical metric in SaaS regardless of a company’s stage. If you’re an early-stage company your retention is a key sign of your product-market fit.

Retention 52

Retention Trends B2B SaaS 52

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. It’s easier to build products that buyers have budgets for. But for productivity tools, which don’t have ROI measurements, it’s harder to get started.”.

Retention 98

Retention Revenue Entrepreneurship B2C 98

Baremetrics

JULY 30, 2021

Chargebee is a company that offers a wide range of features and toutes itself as the leader in subscription billing management. Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

Clouded Judgement

JANUARY 12, 2024

Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. For founders - it’s perfectly ok to come to the conclusion that you don’t have product market fit.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

OPEXEngine

JUNE 2, 2020

If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric – particularly net revenue churn and gross revenue churn – that will need constant measurement. What is revenue retention? Net Revenue Retention Rate. Gross Revenue Retention Rate.

Retention 52

Retention Churn Revenue Metrics 52

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. How to Create a Successful PLG Motion Zapier and Atlassian are famous for scaling product-led growth. Simply put the product does the selling. At the same time?

Scale 283

Scale Sales Hiring Sales Marketing 283

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

SaaStr

FEBRUARY 14, 2023

Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. To calculate your net dollar retention, take all of your existing ARR at the beginning of the period, add on any cross-sell or upsell, subtract out any churn, and then see the ending ARR.

Metrics 228

Metrics SaaS Marketing SMB 228

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Prioritize retention.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort? TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends 98

Trends B2B Scale Payment Features 98

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

SaaS Payments 101

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 101

User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Or focus retention efforts on dissatisfied users.

Payment Solutions 92

Payment Solutions SaaS Payments Payment Methods Payments 92

User Pilot

JULY 18, 2023

You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Monthly recurring revenue. Weak customer relationships.

Churn 91

Churn Payments SaaS Payments Payment Solutions 91

Andreessen Horowitz

APRIL 23, 2024

For both of you, subscription is a smaller-to-no piece of the story. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Mercury has never monetized via subscription and just focused on payments and float. It’s a transaction business.

Payments 111

Payments Forecasting Payment Services Payment Solutions 111

User Pilot

APRIL 23, 2023

Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons. The retention rate measures the percentage of paying users retained over a period. Formula – Expansion MRR.

Metrics 86

Metrics Customer Lifetime Value SaaS Scale 86

Subscription Flow

JANUARY 5, 2024

They are critical for understanding your product’s overall health and areas of weakness, as well as guiding your product decisions. While it can be calculated as a monthly or annual metric, it is most commonly visualized in a retention chart (also known as a retention matrix), which shows how well customers retain over time.

B2B 52

B2B Metrics SaaS Benchmarks 52

User Pilot

MARCH 12, 2024

Userpilot has been improving its analytics capabilities consistently to enable product teams to make data-driven decisions. Following Retention, Funnels, Trends, and Flow analytics, we’ve just launched Userpilot Paths. This contributes to higher satisfaction , retention , and customer lifetime value. Let’s get right to it!

Customer Lifetime Value 98

Customer Lifetime Value User Experience Onboarding Churn 98

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 97

Software Review Outsourcing Services SaaS Sales Hiring 97

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Obviously, subscription revenue growth rates are valued differently at different sizes.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JULY 17, 2023

TL;DR In addition to improving the customer experience , data analytics can help you identify patterns, uncover preferences, improve satisfaction, increase lifetime value , and boost customer retention. Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency.

Data 97

Data Customer Lifetime Value Retention Churn 97

SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

Chart Mogul

SEPTEMBER 6, 2023

You’re likely tracking all your global metrics to keep apprised of your business’ performance – ARR, churn, LTV, retention rates, etc. Segmentation allows you to peel the onion layer by layer to … You’re likely tracking all your global metrics to keep apprised of your business’ performance – ARR, churn, LTV, retention rates, etc.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

User Pilot

JUNE 16, 2022

The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. Product marketers can also use CX data to create better strategies to boost initial user engagement and attract relevant prospects.

Customer Lifetime Value 98

Customer Lifetime Value Churn Retention User Experience 98

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Want to see how Userpilot helps PMs build successful products? What is product success in SaaS? If the product disappoints users, they will churn.

Management 96

Management SaaS Metrics Retention 96

User Pilot

APRIL 3, 2024

Choose your monetization model The SaaS industry offers a variety of monetization strategies, each with advantages and suitability based on the nature of your product and the expectations of your users. Customer lifetime value : assesses the total value a customer brings over their relationship with your product.

Innovation 92

Innovation Payments Strategy Payment Solutions 92

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. It considers subscription fees, additional purchases, upgrades, and renewals. Average salary: $46,035/yr.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

User Pilot

FEBRUARY 20, 2023

Retention analysis is offered by both Pendo and Amplitude. It allows product managers to see how many users return to the product over a period of time. Pendo retention analysis Retention analysis allows teams to find out if users stay with the product and keep using it repeatedly over time. Pendo Segments.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. What is customer retention? Book a demo to get started!

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

ChurnZero

NOVEMBER 4, 2022

The biggest upset the industry has seen as of late is investors prioritizing and scrutinizing customer retention rates. Eighteen of the top 20 SaaS companies publicly report their retention rates now as part of their K1 filings,” says Chris. But is a common bond over retention enough to spare CS from budget battles?

Customer Success 98

Customer Success Scale SaaS Finance 98

SaaSOptics

JUNE 4, 2021

SaaS Metrics #1: Annual Recurring Revenue (ARR) . ARR is a representation of the Recurring Revenue a subscriber has with you over a 12 month period. Explicitly used by SaaS and subscription businesses with a defined contract length, it’s most useful as an indicator when term agreements have a minimum duration of 12 months.

Metrics 53

Metrics SaaS Customer Lifetime Value Payment Features 53

OPEXEngine

FEBRUARY 9, 2021

ARR is a representation of the Recurring Revenue a subscriber has with you over a 12 month period. Explicitly used by SaaS and subscription businesses with a defined contract length, it’s most useful as an indicator when term agreements have a minimum duration of 12 months. Their ARR value is $168 per year.

Metrics 52

Metrics SaaS Payment Features Customer Lifetime Value 52

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is PLG strategy? Userpilot tools for A/B testing.

Strategy 95

Strategy Marketing Scale Software Review 95

User Pilot

APRIL 18, 2023

Customer satisfaction surveys help you know if you’re meeting customer expectations and get insightful data to increase satisfaction, loyalty , and retention. Improve customer retention and loyalty: The insights help you make continuous improvements for power users and proactively reach out to dissatisfied customers.

Underperforming Technical Team 88

Underperforming Technical Team Scaling Onboarding Product Marketing 88