Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. Personalize campaigns further than mail merge.

Payment Services 75

Payment Services Churn Payment Methods Payment Solutions 75

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

SaaS Payments 101

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 101

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Chargebee reviews: Pros Chargebee reviews: Cons Chargebee vs. Baremetrics - the Dashboards What payment information can you see in Chargebee?

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 155

Sales Hiring Payment Methods Payment Solutions Marketing 155

User Pilot

JULY 18, 2023

You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate. Having both numbers provides a more nuanced and complete picture of customer retention.

Churn 91

Churn Payments SaaS Payments Payment Solutions 91

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Why is that?

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Marketing automation strategy examples.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

OPEXEngine

FEBRUARY 22, 2022

The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales is a valuable GTM strategy if the company can deploy an enterprise-grade product and sell it at a premium. eCommerce Marketplaces. Some SMM companies may use all four depending upon the business model.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue. It took us over 9 months, but here’s how we did it.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Chart Mogul

DECEMBER 20, 2022

Net and Gross MRR Retention Rates. Retention rates tell you how effective you are at gaining value from existing customers and that those customers are sticking with you. Net and Gross MRR Retention Rates are often considered the most important metrics and SaaS. Looking to step up your marketing with more personalized campaigns?

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

ProfitWell

DECEMBER 9, 2019

Prioritize retention. With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. Analyze the metrics and evaluate your position. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * So if we start on the first type of SaaS businesses that sell to SMBs and often one to five person teams, and they likely will always sell to those types of teams. Yes, it does not scale, but the beauty is the product.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

Totango

MAY 19, 2020

As their customers are presented with changing markets and deal with the uncertainty that comes with current events, SaaS companies must be prepared for a potential wave of churn. When the driver of uncertainty is a macro-scale force beyond our influence, it is not clear what the best method is for dealing with these circumstances.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Automate your in-app surveys to send them to the right person at the right time. Product evaluation survey example. PMF surveys.

Scale 87

Scale SaaS Payments Payment Solutions Payment Services 87

User Pilot

JUNE 28, 2023

Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward. Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Split-test your upsell pop-ups to maximize expansion revenue.

Onboarding 84

Onboarding SaaS Payments Payment Services Payment Solutions 84

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. Product-market fit is a term discussed all the time.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Casey Accidental

JUNE 9, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. Why is retention so damn important? Retention really is growth’s triple word score.

Retention 145

Retention Benchmarks Payments Payment Methods 145

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? This allows you to build mind-blowing, personalized journeys for each one of them, making them feel special, and most importantly, valued.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Retention. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Acquisition.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

MAY 14, 2021

Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. Filled in after a sales call, but before the first customer payment. This feedback can be used to make better product experiences for customers.

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

SmartKarrot

APRIL 28, 2021

Troubleshoot issues (may be related to payments, relationship, field operations). Partner with Marketing, Customer Care, Sales, and Product Management to create a great customer experience in all stages of the lifecycle and drive positive NPS, retention, and account growth.

Customer Success 10

Customer Success Underperforming Technical Team Payment Services Payment Methods 10

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. Second products influence sales efficiency and profitability dramatically.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Baremetrics

APRIL 30, 2020

To boost growth, start with retention. With saturated markets and well funded newbies popping up, competition is fierce. But retention is key to long lasting growth. Why are we focusing on retention over churn? Retention is who or how much revenue stays, and churn is who or how much revenue leaves with a given period.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

Intercom, Inc.

MAY 16, 2019

Phil: Being part of the Customer Engagement team here, I think a lot about product onboarding and expansion, so you can imagine how excited I was when we launched Product Tours last month. Patrick, can you describe exactly what Product Tours is? We have fantastic capabilities here and we can quickly bring them to Product Tours.

Payment Solutions 106

Payment Solutions Underperforming Technical Team Onboarding Software Review 106

User Pilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. What is growth marketing?

Growth Marketing 94

Growth Marketing SaaS Payments Strategy Payment Methods 94

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 97

Product Marketing Payment Solutions SaaS Payments Software Review 97

Casey Accidental

JULY 6, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. Why is retention so damn important? Retention really is growth’s triple word score.

Retention 52

Retention Benchmarks Payments Payment Methods 52

SmartKarrot

JULY 13, 2020

A rather straightforward method to calculate MRR is by taking the total number of paying customers and then by multiplying it by ARPA. By using the method of ARPA, you MRR = 10 x $50 = $500. One of the vital ways to increase customer retention is by consistently generating the number of qualified leads. Calculation of MRR.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

MARCH 14, 2024

You want to trigger in-app experiences based on analytics – Heap doesn’t offer built-in tools to personalize the user experience based on product analytics and insights. A product adoption platform like Userpilot can help you bypass the process of finding the right engagement tools. Segmenting on Heap.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 95

SaaS Payments Metrics Customer Lifetime Value Marketing 95