User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. What is customer retention? Book a demo to get started!

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. What is CAC payback?

SaaS Payments 101

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 101

User Pilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 91

Churn Payments SaaS Payments Payment Solutions 91

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . The following 4 metrics are critical to the valuation of a private SaaS business. SaaS Metric #1 – Annual Recurring Revenue (ARR). Almost all revenue is from new contracts.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

User Pilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward. Get a demo now! Source: Osano.

Onboarding 84

Onboarding SaaS Payments Payment Services Payment Solutions 84

User Pilot

OCTOBER 15, 2023

You can use funnel analysis to fix any friction points within your product. Monitor retention during the trial period so you can make changes to drive more user engagement. The journey in SaaS encompasses numerous ‘micro-conversions’—pivotal actions a user undertakes from signup to final payment.

SaaS Payments 100

SaaS Payments Payment Methods Payment Solutions Payments 100

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Increase revenue growth. Marketing funnel stages. Identify friction areas.

SaaS Payments 99

SaaS Payments Payment Services Payment Methods Payment Solutions 99

User Pilot

APRIL 21, 2024

Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). increase new feature retention).boarding). Attest website.

SaaS Payments 91

SaaS Payments Payment Services Payment Methods Payment Solutions 91

Chart Mogul

DECEMBER 20, 2022

Product analytics, customer data or user feedback from your CRM, as well as revenue analytics, all play an essential role in understanding and growing your business. The team has also been working hard all year to bring you these and many other improvements to the ChartMogul platform. Net and Gross MRR Retention Rates.

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

ProfitWell

DECEMBER 9, 2019

Prioritize retention. With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. Determine your business goals. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. Educational sequences.

Payment Services 75

Payment Services Churn Payment Methods Payment Solutions 75

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. Retention.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. The rule of 40 states that at scale, a company’s revenue growth rate plus its profit margin should be at least 40. Revenue per Employee. That’s a revenue treadmill. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. And they allow you to identify friction points inside your product that you wouldn’t be able to notice otherwise. PMF surveys.

Scale 87

Scale SaaS Payments Payment Solutions Payment Services 87

Chart Mogul

FEBRUARY 22, 2022

The chart below shows the median Customer churn by a companies average revenue per account (ARPA) per month. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers. Below is the data for monthly customer churn rate split by monthly recurring revenue (MRR) band. for <$10k MRR, 4.6%

Churn 52

Churn Payments Subscription Payment Features 52

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. As consumer trends adapt—your business needs to adapt, as well. AOV = Total revenue/number of orders.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SaaStr

DECEMBER 26, 2019

Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Alice : Definitely pre-product market fit. We’re still at a stage where the product evolves a lot. Guillaume : You have Tablo in the pre product market fit company?

Sales Hiring 155

Sales Hiring Payment Methods Payment Solutions Marketing 155

wepay

FEBRUARY 20, 2018

In the hourglass example, what pops out the funnel is customer success which in turn grows outward into more revenue for the company on all fronts.”. One of the stats that people always want to know about the effectiveness of marketing is customer engagement. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. I have written more about platforms here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

Casey Accidental

JUNE 9, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. across business models, customer types, etc. Why is retention so damn important?

Retention 145

Retention Benchmarks Payments Payment Methods 145

Chart Mogul

SEPTEMBER 17, 2020

Monthly recurring revenue is one of the least exciting topics to take on in 2020. And if you still feel some questions remain unanswered, you can always reach us at marketing@chartmogul.com or on our Twitter account to ask your burning question about MRR or anything SaaS metrics-related. MRR stands for Monthly recurring revenue.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

OpenView Labs

APRIL 11, 2019

I started learning the true value of user growth frameworks as I worked through a handful of startups, constantly learning and iterating on ways to grow a business. I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. Product-market fit is a term discussed all the time.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Totango

MAY 19, 2020

By measuring product usage behavior against proven business metrics you should be able to understand the customer experience at all times and be ready to act at the first sign of change. You can help your customer extend their business dollar further by reducing renewal and contract fees or offering flexible payment terms.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

OpenView Labs

MAY 1, 2019

Product teams often concentrate on usage metrics that align with retention and expansion. Growth teams can quickly fill gaps and build bridges between the departments as the team often consists of cross-functional team members (think product, marketing, design, engineering and/or business intelligence).

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 97

Product Marketing Payment Solutions SaaS Payments Software Review 97

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

Baremetrics

APRIL 30, 2020

To boost growth, start with retention. With saturated markets and well funded newbies popping up, competition is fierce. But retention is key to long lasting growth. Once you know how to turn customers into loyalists, they will expand and sustain your business on their own. Why are we focusing on retention over churn?

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

Hull

SEPTEMBER 1, 2020

User adoption of your product can be executed in a couple of different ways, through different channels like: Inside the product itself. On external platforms, like Facebook. In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52