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Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?

SaaStr

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. What will matter is that you don’t squander the leads, that you make them happy, that you learn from them, and that they refer others to you.

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What is Dynamic Pricing? Everything You Need to Know About Implementing Dynamic Pricing in 2024

Stax

The phrase “dynamic pricing” often sparks heated debates in eCommerce and retail, and it’s not hard to see why. If you’ve ever booked a hotel, ordered an Uber, or shopped on Amazon, you’ve experienced the effects of dynamic pricing in real-time. Prices may shift down or up at a moment’s notice.

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Pricing and Packaging Your B2B or Prosumer Generative AI Feature

Andreessen Horowitz

We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. We’ve also seen some companies use their genAI feature as an upsell lever to increase conversion to a higher pricing tier or cover part of the cost of serving genAI.

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What is Optional Product Pricing?

User Pilot

Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

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Selecting a Software Development Company in 2024

TechEmpower SaaS

References: The company should willingly provide references. Do they assist with the transition to in-house or other developers? How do they handle hosting and support? Client Retention: Do they have repeat or long-term clients?

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What is a Cost-Plus Pricing Method? Pros, Cons & When to Use It

User Pilot

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. Justifying price increases is easier when adopting a cost plus strategy.

Pricing 101