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Especially once the renewal cycle heats up and once you have a ton of customers to invoice. There is a time and place for experienced executives, but early stage startups often arent one of them especially true for experienced CFOs. Below are my rough guidelines for a typical SaaS company today. It gets expensive fast!
Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell. These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. What makes a SaaS business so hard? Platforms-as-a-service.
They help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. Panther helps remote startups hire anyone, anywhere, in just a click. They handle global payroll, taxes, compliance, and benefits — so startups can focus on work that matters. No matter where they live.
My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., FCF Margin FCF is an important metric to evaluate in SaaS businesses. Because of the recurring nature of SaaS revenue, you can afford to have paybacks longer than 1 year.
If you’re like many SaaSstartups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.
Usio PayFac-as-a-Service Without the Drama Best for: SaaS companies that want revenue share, fast onboarding, and actual human support. Usio makes becoming a PayFac pain-free , letting SaaS platforms monetize payments without the heavy lifting. Biggest Challenge: Not built for smaller SaaS platforms.
It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.
I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm. They could implement AI tools in weeks, not months.
A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us.
With thousands of new startups emerging everyday and the average turnover rate for business applications trending at 39% annually, the SaaS industry couldn’t be more competitive. Despite the hyper competition, many SaaS providers take their organization’s payment processing experience for granted. Securingpayments.
Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaSsubscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”.
Data from Stripe (below) shows the speed at which AI native companies are growing compared to SaaS companies. The bar to hitting escape velocity went up (in SaaS companies vs their on prem counterparts). So you can’t apply the same pattern match to AI company scaling that existed in SaaS company scaling.
So recently we’ve done deep dives on the SaaStr pod with several of the top leading SaaS founders — and of course, asked their perspective on just where we are with AI in B2B SaaS today. Brian Halligan, Chair and Co-Founder of $40B HubSpot: “Both The Big Guys and The Startups Will Win.”
The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2011.
Did you know that the total value of losses due to fraudulent card payments worldwide – including both credit and debit cards – is expected to reach $43 billion by 2028? Thats an astronomical number, and businesses accepting card payments must take security seriously to avoid falling victim to fraud.
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. AI is transforming SaaS, and were dedicating two massive stages to the SaaStr.AI 300+ World-Class Speakers This years lineup includes 300+ speakers from the best SaaS and AI companies worldwide.
SaaSPayment Integration for Software Companies In the ever-evolving landscape of software companies, effective payment integration is crucial for success. Cutting-Edge Technology and Robust APIs Utilizing cutting-edge technology and robust APIs ensures that your software can handle a variety of payment methods effortlessly.
Subscribe now New Rules For a New Game One of the biggest shifts happening in startups right now is that the old rule of thumbs for how you build a successful software startup just don’t hold in the age of AI. This doesn’t mean every startup should go out and raise a $50M Series A and burn $2M/month.
Over the last seven years, software startup investing has changed quite a bit. In 2010, classic SaaS was booming, the benefits of a subscription model were finally becoming clear to the public markets and the mass-market. If those startups raised twice the amount of capital then the figure would be 2.
Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaSsubscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”.
Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps. RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps. The post Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers?
SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. Payment processing: These solutions gather payment details and facilitate the transaction between two parties. FastSpring: Your MoR for All-in-One SaaS Billing.
So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. PLG-first SaaS companies rely on their product as the primary way to engage customers, making self-service sales a natural fit for conversion after experiencing the product.
Different monthly recurring billing solutions will cover different areas, so you’ll want to make sure the one you choose has all the features you need (or at least easily integrates with other software). FastSpring: All-in-One Billing Solution for SaaS. Chargebee: Supports Complex Subscription Management. Table of Contents.
Startups are solving the world’s important challenges with agility, innovative technology, and determination. So whether you’re starting out, building your startup, or scaling up to meet the needs of consumers, business, and society, we connect you with the right people, products, and best practices to help you thrive and grow.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue?
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership. Support Rating: 3.5/5
SaaS pricing isn’t static – it’s a living strategy that grows with your company. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. At this stage, startups face significant uncertainty.
Debt for SaaS companies done right is a gift. Few folks have more data than Nathan Latka and he offers up some insights on how to properly leverage up in SaaS. Geoffrey Moore calls this group the Late Majority and the Laggards in his book Crossing the Chasm , a secret bible for many SaaS CEO’s. . — ed.
The Talent Reckoning Here’s what I’ve learned from talking to 200+ SaaS founders over the past six months: The companies shipping great AI aren’t necessarily the ones with the biggest AI budgets or the fanciest ML infrastructure. The $939B Question: Is AI Eating SaaS or Feeding It?
SaaS Multiples Are At a 3+ Year Low. Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie. The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator. But the Cloud Remains on Fire. That Matters More. Where It Goes From Here.
Let’s take this example of a SaaS company doing really well at $100k MRR. In this example above, the startup might be only: Hiring 1 extra hire a month after $1m ARR. And make sure they have SaaS experience, or they won’t understand how cash flows in a recurring revenue model. This sounds about right.
You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. The differences between SaaS and B2C companies. 2: Payment structure SaaS is paid on a recurring basis. But most SaaS organizations still have the luxury of long-term (2+ year) contracts.
Blockchain startups have already targeted major buyers of software, from email security products to job marketplaces, from legal products to human resources software. The SaaS wave of the last ten years optimized intra-company operations. The SaaS wave of the last ten years optimized intra-company operations.
OR - if earlier stage companies (not startups, but companies in the $5-$20b valuation range) look to inorganic expansion earlier than they would have otherwise in a more M&A friendly environment. The promise of SaaS is that growth in the early years leads to profits in the mature years.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth. Contact sales What is a SaaS Platform?
SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc. Cash is king.
So for many of us in SaaS, these are still the best of times. The Cloud is bigger than ever, CIOs are buying more than ever, and SaaS is still on a roll. Too many startups are better at closing deals than collecting the cash. So many of you will want to manage the burn more carefully. But you can’t cut your way to growth.
With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? Should it be subscriptions, usage, solutions, or something entirely different? The cost of engineering and shipping products is a moving target for startups.
Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. Flexible subscription management and recurring billing tools.
Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. MoRs for SaaS Companies. MoRs for SaaS Companies. FastSpring: International Payment Solution for SaaS.
Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Average SaaS Leader Grows 54% … At $1 Billion in ARR. When to Go Multi-Product in SaaS. The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator. Top Podcasts This Week: 1.
Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Learn how Pendo can help companies go from startup to scale-up here. For major launches across Zendesk’s product offerings, check out www.zendesk.com/startups. Blissfully .
Company Growth and IPO Under his leadership, Procore grew from a small startup to a major player in construction technology. He recognized early on that cloud-based solutions could solve many of the communication and coordination challenges inherent in construction projects.
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