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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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How to Get 10x Your Operational Efficiency with IT Automation

BetterCloud

This post is an excerpt from our guide: “ 10x Your IT Operational Efficiency: A CIO’s Guide to IT Automation.”. From the pandemic, to labor market shifts, to inflation and fears of a recession, the last few years have been a wild ride for everyone. Lately, it seems like the only constant for IT is change.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

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How software companies can leverage value added services to deepen customer relationships

Payrix

Interested in learning more about value-added services and their role in a successful Embedded Payments strategy? It’ll be important to carefully curate your offerings making your software irresistible to your customers. Meet with a payments expert Get in touch

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Top 5 Tips for Managing a Sales Team in a Economic Slowdown with Nicole Arboleda, Sales Leader, Platform Partnerships at Stripe (Video)

SaaStr

The first thing is that just like in high growth periods, down markets are slowdowns are also temporary. This also applies to your customers and the market. So when doubling revenue and growth becomes more uncertain, they’ll be focused on their bottom line on cost savings and operational efficiency.

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Agile Monetization: The New Norm in the Digital Economy

Blulogix

It’s a dynamic discipline that enables businesses to efficiently and effectively translate market demand into tangible outcomes—revenue, profits, and competitive differentiation. Market Dynamics: The digital economy is characterized by rapid changes in market dynamics and increased competitive pressures.