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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Listen to sales calls or conduct market research to understand if your category has formed yet.

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The Top 10 Learnings from Launching SaaStr’s Own AI: What Every B2B Founder Needs to Know

SaaStr

and try it here : I did a deep dive live on Workshop Wednesday with my Top 10 Learnings, and brought in Simon Farshid, founder of Assistant UI , which offers the leading platform to add ChatGPT-like interfaces to your own app and to add some color. Support, sales, marketing, research – they’ll expect it to handle it all.

AI 202
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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Perera’s advice on how to begin defining a company’s singular narrative is to host a messaging workshop for the entire company. Highspot’s two-day messaging workshop brought together the CEO, head of sales, head of marketing, key lieutenants, and account executives to reimagine the company narrative. . Key takeaways.

Scale 323
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UX Analytics: It’s Not Just About Data Collection and Methods

User Pilot

Optimal Workshop A UX research and design testing platform, Optimal Workshop provides several user research features. For each task participants must perform, Optimal Workshop has a dedicated task results tab. Here you can view key results through easy visualizations and comparisons.

Data 105
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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs. Improved retention by digitizing policy renewals, uncovering new personas via user research, and leading a company-wide collaboration workshop to surface product opportunities.

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Who is Maja Voje? Background, Books, Podcasts, and More

User Pilot

It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. With practical examples, mental models, and workshop templates, this book equips readers with everything needed to create a successful go-to-market strategy.

Scale 105