SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time?

Scale 261

Scale Sales Hiring Sales Marketing 261

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. It integrates real-time feedback to adapt strategies.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. And your CAC target defines your GTM strategy. The sales cycle at this stage may be very short. Find a blend of low-touch and no-touch self-service mixed with higher-touch sales to land bigger deals.

Scale 223

Scale Strategy Scaling Outbound Sales Team 223

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. Customer retention is vital for product success and business profitability.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

MARCH 3, 2023

At SaaStr APAC 2023, Scott Pugh, VP of Sales at Figma, shared how to scale these two sales teams while building culture. Pugh’s strategy is simple, albeit not always easy: Recruitment — how to hire the best talent to scale your sales organization. Invest in enablement. Invest in the right tools to help enablement.

Scale 220

Scale Sales Recruiting Sales Hiring Scaling 220

SaaStr

JULY 5, 2022

By moving from Freemium to “Contact Me” only (albeit with transparent pricing), sales went way, way up. So many sales leaders get frustrated with Free editions, very low-cost editions … and the Long Tail in general. The Long Tail : Distracts sales , with leads that never closes. Super power, over many years.

Scale 293

Scale Sales Engineering Acquisition 293

Sales Hacker

FEBRUARY 17, 2022

They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. Of course, the shift to digital sales tactics has been underway for years. What sales investments should you focus on in 2022? Sales engagement.

Scale 89

Scale Investment Sales Forecasting 89

SaaStr

FEBRUARY 8, 2023

In this week’s episode of CRO Confidential, Founders Fund Investor Sam Blond sits down with the SVP of Sales at Modern Health, Hannah Willson, to discuss how companies can adapt to the current sales environment and how to correct course when you don’t have a right-sized sales team. What Sales Team Size Is The Right Size?

Sales Hiring 130

Sales Hiring Scale Sales Strategy 130

SaaStr

JANUARY 11, 2023

SaaS Founder and CEO Jason Lemkin and Atrium Founder and CRO Pete Kazanjy sit down to discuss the state of investing in 2023 and what founders should keep in mind for the year ahead. . Since 2016, he prefers to make about three or four investments per year, usually within the $1 – $4 million range. . The Backstory.

Venture Capital 177

Venture Capital Investment Sales Hiring Entrepreneurship 177

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. From day one, it’s critical to drive results to impress your investors, acquire customers, and set your sales team up for success. As a founder, it’s vital for you to be a big part of sales, especially in the early stages of your company.

Sales 256

Sales B2B Consulting Investment 256

SaaStr

NOVEMBER 14, 2023

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. They reoriented their sales team and de-incentivized reps from making deals upfront. It was creating friction in the sales cycle. This is MongoDB’s approach.

Compensation 169

Compensation Sales Azure AWS 169

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. and requires a top-down, sales-led approach. .

Startup 226

Startup Sales Sales Funnel Education 226

Intercom, Inc.

OCTOBER 24, 2022

On October 19th, the final day of the event, I appeared on the Growth stage for a fantastic conversation with Mark Organ, Categorynauts CEO, and Founder and CEO of Influitive and Eloqua, discussing how companies can build winning sales strategies as they continue to evolve. 4 top tips for optimizing your sales strategy.

Strategy 91

Strategy Sales SMB SaaS 91

SaaStr

JULY 18, 2023

In this session, CEO and Founder Christina Cacioppo, and GM of EMEA Andrew Foley, reveal the strategies that have propelled Vanta’s remarkable scaling success despite the constraints of the capital-restricted environment. With a multi-billion dollar valuation and a trajectory to double growth annually, Vanta is seizing the spotlight.

Strategy 211

Strategy Scale Sales Hiring Startup 211

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. But what about pricing?

Pricing 135

Pricing Payment Solutions Payment Services SaaS Payments 135

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? Where should you invest your resources? Choosing the right investment is a balancing act of art and science.

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

Sales Enablement, SaaS and Growth

AUGUST 28, 2018

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy.

Sales Enablement 122

Sales Enablement Scale Strategy Underperforming Technical Team 122

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Rev ops go across the entire sales cycle, starting at sales and moving through customer success, implementation, and every other step along the customer journey.

Sales Hiring 190

Sales Hiring Education Scale Strategy 190

SaaStr

FEBRUARY 20, 2024

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Scale 210

Scale Sales Marketing Construction 210

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. Combining product-led growth (PLG) with enterprise sales is a multiplier effect. Most companies, however, think they must choose between product-led and enterprise sales. Invest in a repeatable playbook.

VP of Engineering 191

VP of Engineering Scale Scaling Sales Hiring 191

SaaStr

FEBRUARY 28, 2023

The economy is settling into a new normal (at least this year’s version of normal) and after two years of rocketing sales, some newer salespeople are experiencing their first sales cyles that aren’t influenced by the recent funding boom. Nicole has spent almost five years leading sales at Stripe.

Sales 208

Sales Management Operational efficiency. Forecasting 208

Predictable Revenue

SEPTEMBER 5, 2022

Explore the top 5 sale coaching models used by high-performing sales leaders to maximize your return on investment and help reps retain sales training knowledge. The post Top 5 Sales Coaching Models Used By Top-Performing Sales Leaders appeared first on Predictable Revenue.

Sales 173

Sales Investment Revenue Development 173

User Pilot

FEBRUARY 22, 2024

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Collect customer feedback to improve your customer communication strategy. Channel-specific strategies.

Communication 105

Communication Outsourcing Services Strategy Payment Solutions 105

SaaStr

AUGUST 9, 2021

So how do you simplify and speed up your sales cycles? He started as the first sales hire at TripActions when the company was small and he helped scale the business to 5,000 customers, 1,200 employees and a $5 billion private valuation. Read on for Michael’s insightful advice for driving faster sales cycles. Sales Enablement.

Scale 258

Scale Sales Hiring Enterprise Sales 258

Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time.

Scale 110

Scale Sales Compensation Customer Success 110

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

MARCH 7, 2022

The world of sales is evolving as rising costs and shifts in buyer behaviors continue to change. An emerging strategy that organizations are adopting to grow revenue more efficiently is inside sales. Inside sales refer to the practice of selling from office premises via phone, email, or video calls. Step 1: Collect data.

Scale 223

Scale Sales Hiring Scaling Sales 223

How To Buy Saas

MARCH 25, 2024

Implementing effective sales strategies is pivotal in driving revenue and securing a market-leading position within the competitive business landscape. Sales enablement is critical in equipping sales teams with the necessary tools, skills, and processes to increase performance and foster sustainable growth.

Sales Enablement 52

Sales Enablement Sales Technology Strategy 52

SaaStr

FEBRUARY 8, 2022

Scaling a sales organization isn’t easy. Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential. . What makes a sales organization grow? What’s the best way to grow a sales organization? Enter your email below for the latest SaaStr updates.

Scale 228

Scale Sales Hiring Compensation Sales 228

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 147

Scale Sales Payment Methods Merchant Services 147

SaaStr

NOVEMBER 23, 2021

Take sales intelligence platform, Dooly , for example. Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. Live events are a forcing function for your entire team, not just sales, and marketing. So it had to happen. Think Zapier. Who’s going to be there?

Strategy 239

Strategy Travel Branding Interviewing 239

User Pilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. The Red Ocean strategy comes with its own challenges.

Strategy 105

Strategy Education Innovation Onboarding 105

SaaStr

MARCH 5, 2021

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.

Sales Recruiting 177

Sales Recruiting Sales Hiring Scale Sales 177