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Lowering the Hiring (And Investing) Bar Didn’t Work

SaaStr

So everyone is now paying the price for lowering the bar in the Boom Times of mid ‘20 to early ‘22. We hired job hoppers that never stayed anywhere for more than 18 months for leadership roles. And now we’re paying the price. The same things happened in VC and investing. We all did, just to get it done. We learned.

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Corporate VC Investments: Limited, But Real, Pros. And Cons.

SaaStr

Traditional VCs usually reserve another 1x-2x of their first check for later investments. If the synergies are real, they’ll happen irrespective of some token investment. An investment won’t create a partnership. An investment may anoint one vendor in the space as the preferred vendor over competitors. Be realistic.

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Dear SaaStr: How Do VCs Mitigate Investment Risks?

SaaStr

Q: How Do VCs Mitigate Investment Risks? There are a number of slightly subtle things the best VCs do, and the rest really don’t: Getting other investors to carry their “Yellow Lights” You’ll end up with investments sort of doing OK, with customers, but really burning too much cash to justify another check.

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My App Stack: Udi Ledergor, Chief Evangelist at Gong

SaaStr

This year, many companies, including Gong, have been focused on how to optimize and drive value with existing tech stack investments, rather than adding new tools. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. What Is Thought Leadership Marketing? Improve Brand Awareness and Exposure.

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Corporate VC Investments: Limited, But Real, Pros. And Cons.

SaaStr

Traditional VCs usually reserve another 1x-2x of their first check for later investments. If the synergies are real, they’ll happen irrespective of some token investment. An investment won’t create a partnership. An investment may anoint one vendor in the space as the preferred vendor over competitors. Be realistic.

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Why the Future of Customer Success, Sales and Marketing Has Changed For Good: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin

SaaStr

In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more. ARR asks Jason how he sees the best companies steering into metrics and KPIs to drive performance at a leadership level. Catch up on the first half here if you missed it.

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