User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Userpilot pricing Starter : Priced at $249/month.

AI Search 86

AI Search Social Media Cross-platform App Design (Application) Systems Review 86

User Pilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Lifetime Value 88

Customer Lifetime Value User Experience Retention Scale 88

SaaStr

SEPTEMBER 11, 2020

The engagement may last a few months and involve extensive interviews and online research (yes, lots of Googling!) . The Klue platform uses web scraping/monitoring and AI/ML to detect material signals from competitors like changes on a pricing page, the introduction of new functions/products or market expansions.

AI 265

AI Consulting Interviewing Innovation 265

OpenView Labs

JUNE 24, 2021

It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think about how to use pricing changes to help accelerate revenue growth. Here’s the rub: The average SaaS company doesn’t have anyone on their team who’s an expert in pricing, let alone a dedicated pricing function.

Pricing 53

Pricing Interviewing Payment Features Systems Review 53

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Look at how they price and market their product.

Underperforming Technical Team 89

Underperforming Technical Team Social Media Scale Interviewing 89

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Interviews. Product trials. Focus groups. Each method has its benefits.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Brian Balfour

SEPTEMBER 26, 2017

Get the customizable Growth Interview Prep Worksheet that accompanies the post here. You walk into your growth interview after hours of preparation. But there’s one big problem you’ve overlooked - the interview isn’t actually about you. They all tie back to this one core error - thinking the interview is about you.

Interviewing 65

Interviewing Retention Metrics Social Media 65

Chart Mogul

MAY 18, 2018

This week: An excellent "lessons learned" post from the team at Ghost, plus two important views on the role of product marketing in a modern business. The competition is fierce and unless you know exactly what your team needs, you’ll be doing phone screens and interviews until the (purple) cows come home.”

Product Marketing 40

Product Marketing Marketing SaaS Interviewing 40

Intercom, Inc.

JUNE 10, 2020

These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. Full Product Judgment needs to take in your customers’ perceptions and behavior. These experiences need to cover both sides of product-market fit: the product, and the market.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

OpenView Labs

FEBRUARY 27, 2019

Building Your Foundation: Product Market Fit and Pricing. When I started out, I spent quite a bit of time in tech sales before transitioning into a product manager role. This led me to focus my work more around early product market fit, which is such a crucial thing for any SaaS company to nail down.

Technical Review 73

Technical Review Pricing Data Marketing 73

SaaStr

NOVEMBER 16, 2020

How did he come to be CEO at the market leader, UserTesting? * Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? How can one determine a closer in the interview process? Harry Stebbings.

Sales Hiring 202

Sales Hiring Scale Leadership Sales Enablement 202

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. It can take upwards of a year to even start building out an Enterprise sales and product team. The result?

Scale 233

Scale Sales Hiring Scaling Revenue 233

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. How easy is our product to use?

Underperforming Technical Team 85

Underperforming Technical Team Scale Interviewing Social Media 85

OpenView Labs

AUGUST 30, 2019

After wearing many SaaS hats, from my early engineering days to my product positions and former role as Head of Business Strategy, Operations, and Monetization at Atlassian , I’ve learned a lot about pricing. Different functions within an organization can own the monetization strategy: product, marketing, go-to-market and bizops.

Pricing 53

Pricing Scale Construction Acquisition 53

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. If you’re going to replace Figma and your pricing is competitive, tell them that. Throw in a comparison to understand why the price is that price.

Payment Methods 229

Payment Methods Startup Payment Solutions Sales Hiring 229

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

User Pilot

NOVEMBER 9, 2023

The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. Product-market fit.

Customer Lifetime Value 94

Customer Lifetime Value Software Review Interviewing Retention 94

OpenView Labs

AUGUST 20, 2019

But what you may not know is how dramatically the product has changed over the last twenty years, or that the company recently implemented a truly comprehensive pricing and packaging update. They shared their story of tackling pricing and packaging after ten years without any updates (something they do not recommend, by the way).

Pricing 42

Pricing Development Team Review Technical Review Software Review 42

OpenView Labs

AUGUST 1, 2019

After stumbling into pricing jobs early in their careers, Ismail Madni (InVision) and Madeline Stein (SendGrid) are now subject matter experts who love the unpredictability and complexity of working as senior monetization strategists. Companies structure their monetization function to maximize product development and revenue generation.

Pricing 40

Pricing Development Team Review Benchmarks Finance 40

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Should you charge customers based on usage, seats, or both?

Scale 252

Scale Sales Hiring Scaling B2B 252

User Pilot

APRIL 19, 2024

Interviews. Product trials. Market research uses primary market research as an essential tool. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus groups. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Sales Hacker

NOVEMBER 16, 2020

And fixing this can require changes to everything from product and pricing to your entire sales process. I recommend: Outsourced buyer interviews with a clustered model. Most writing about win/loss analysis takes it for granted that buyer interviews are the best method. But interviews require more resources than surveys.

Outsourcing Services 99

Outsourcing Services Data Interviewing Technical Review 99

Tom Tunguz

DECEMBER 17, 2018

Ten Year’s Worth of Learnings About Pricing - This post is a summary of a presentation I gave to the executive team at Twilio. The presentation and the post summarize everything I know about pricing, which remains today one of the most befuddling questions for founders, and one of the most frequent questions I’m asked.

Acquisition 127

Acquisition Interviewing Cloud Pricing 127

User Pilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 102

B2B Development Team Review Software Review Marketing 102

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption.

Scale 264

Scale Sales Hiring Sales SMB 264

OpenView Labs

AUGUST 9, 2019

I have spent much of my career in product marketing roles at fast-growing companies. At Glassdoor and Lever, we doubled in size each year; and Reflektive —where I am now Head of Marketing—was recently recognized by Deloitte as the 13th fastest-growing technology company in North America. Sales Reps.

Pricing 40

Pricing Sales Hiring Underperforming Technical Team SaaS 40

Tom Tunguz

OCTOBER 21, 2014

I never want a customer’s first interaction with a product to feel like visiting a used car salesman. In SaaS, that means the first visit is the pricing page.” ” To ensure this didn’t happen, Bill and his content team devised a content marketing strategy that mimicked the buying process of their target customer.

Scale 194

Scale Marketing Growth Hacking SaaS 194

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

Andreessen Horowitz

NOVEMBER 14, 2023

ABOUT MY FIRST 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. 7 engineers, if you include me, one designer and one kinda product slash everything else, who’s my co founder.

Sales Hiring 94

Sales Hiring Banking Scale Pricing 94

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

User Pilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Underperforming Technical Team 90

Underperforming Technical Team Sales Recruiting Social Media Market Research 90

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 91

B2B Underperforming Technical Team B2C Scale 91

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr. Account Managers: They serve as the lead point of contact for all customer account management matters.

Sales Hiring 96

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 96

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Venture Capital 52

Venture Capital SaaS Data Scale 52

OpenView Labs

MARCH 6, 2020

Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.”. In B2B SaaS, product positioning is the market fit part of finding product-market fit (the first step before ensuring product-market-price fit ).

Branding 52

Branding Interviewing B2B Market Research 52