Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? As for pricing, how do you know you’re not leaving value on the table?

Product Marketing 74

Product Marketing Scale Sales Hiring Sales Recruiting 74

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 94

Pricing Social Media Consulting Branding 94

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

Predictable Revenue

JUNE 10, 2021

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

Pricing 165

Pricing SaaS Scaling Product Marketing 165

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

Tom Tunguz

FEBRUARY 29, 2016

The single most important business decision in evaluating a business is pricing power. And if you need a prayer session before raising price, then you’ve got a terrible business –Warren Buffett. I read this quote in Confessions of the Pricing Man: How Price Affects Everything , written by Hermann Simon.

Product Marketing 100

Product Marketing Pricing Startup Marketing 100

Tom Tunguz

JULY 25, 2020

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m This organizational pattern isn’t an anomaly. I searched on LinkedIn for VP Demand Generation. 464k results.

Sales Recruiting 198

Sales Recruiting Product Marketing Scale Sales Hiring 198

Tom Tunguz

JANUARY 16, 2018

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. There are many others too.

Pricing 226

Pricing Market Research Interviewing Product Marketing 226

FastSpring

JANUARY 25, 2022

Pricing typically requires replacing a small number with a bigger one.” Pricing was a constant theme and generally delivered the fastest path to impact — although often the hardest from a change management standpoint. Start with a thought experiment: “If we raise prices 10%, what would the impact on win rates be?

Pricing 112

Pricing SaaS Technical Review Software Review 112

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. But then growth slowed as it became, in many ways, just a single-product company.

Scale 220

Scale Churn Scaling Pricing 220

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly?

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

APRIL 30, 2022

10% basically means you don’t have any product market fit. We look at annual churn, given the nature of those businesses that have annual or multi annual contracts with much bigger price items and tickets. Got to go into new verticals, you have to do more marketing, you have to do more sales. Reworking your product.

SaaS Payments 238

SaaS Payments Metrics Payment Methods Scale 238

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments 59

Payments Pricing SaaS Payments Startup 59

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Systems Review Technical Review Pricing 52

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. powered by Sounder.

Product Marketing 64

Product Marketing Scale Marketing Pricing 64

User Pilot

SEPTEMBER 4, 2023

By analyzing how customer choices align with their lifestyle, they can design better products for each group and target each group with the right marketing messages. It defines their product choices, niche markets, preferences, and the prices they’re willing/able to pay.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Zuora

OCTOBER 2, 2020

BY: LUBOR PTACEK, VP of PRODUCT MARKETING, ZUORA The scale of a deployment is an important factor for how SaaS […]. The post Pricing Without Users appeared first on Zuora.

Pricing 98

Pricing Scaling Product Marketing SaaS 98

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It is also essential in the process of achieving a product-market fit and retaining constant growth. It is also essential in the process of achieving a product-market fit and retaining constant growth.

Software Review 52

Software Review Technical Review Pricing Retention 52

User Pilot

MARCH 21, 2023

Is Mixpanel pricing competitive enough to make it a viable analytics tool for SaaS companies? We look at its pricing structure, what’s included in each plan, and its strengths and weaknesses. TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products.

Pricing 98

Pricing Software Review compliance Retention 98

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Churn Systems Review Technical Review 52

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Mid-Market) Poor review of Heap on G2. Heap’s pricing Pricing for Heap is available on request. It is also essential in the process of achieving a product-market fit and retaining constant growth.

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Mid-Market) Poor review of Heap on G2. Heap’s pricing Pricing for Heap is available on request. It is also essential in the process of achieving a product-market fit and retaining constant growth.

Technical Review 52

Technical Review Software Review Churn Systems Review 52

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Pricing Underperforming Technical Team 52

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It is also essential in the process of achieving a product-market fit and retaining constant growth. Let’s get started! Source: G2.

Churn 52

Churn Software Review Pricing Technical Review 52

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Retention Technical Review Systems Review 52

User Pilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your product analytics needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Let’s get started! Source: G2.

Software Review 52

Software Review Technical Review Pricing Underperforming Technical Team 52

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing. This isn’t the case.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

MARCH 14, 2024

In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your product analytics needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Mid-Market) Poor review of Heap on G2. Let’s get started!

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52