article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

article thumbnail

Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Those are fundamentals to actually building an effective marketplace.”.

article thumbnail

6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. In this instance, it was clear to me as the customer that Sales and Marketing were not in alignment. My Sales rep was frustrated, which he shared with me. Here’s the upside. The result?

article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Persona insights and intelligence. and capture them.

article thumbnail

4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful.

article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development.