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This Message Will Self-Destruct in 33 Seconds

Tom Tunguz

The average American attention span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 - a 5-6% annual rate of decline. Year Avg American Attention Span (sec) CAGR 2004 150 - 2012 75 -6% 2023 47 -5% How does this compare to these blog posts? In 2013, the average reader dwelled on this site for 47 seconds.

Metrics 332
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Don’t Hide in Zero Cost Marketing

SaaStr

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. It’s not always ideal, but I get it. It’s a variable cost. Cut marketing, you’re often cutting future growth. And how are you going to get anyone to really listen, anyhow? To book great guests? Sure, it can be expensive.

Marketing 250
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PE in VC in 22

Tom Tunguz

In 2018 at Saastr, Jason Lemkin & I talked about private equity becoming an increasingly aggressive buyer of venture-backed software companies. Last year, private equity firms inhaled $29 billion dollars’ worth of startups - a twenty-year record and 50% more than the previous peak. The most recent surge notwithstanding.

Startup 354
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3 Big Changes in Running SaaS Companies in 2024

SaaStr

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? A few I’m watching: #1. The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. A related post here. #2. Slower Growth in SaaS is Internalized.

SaaS 221
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The Art of Invisible Onboarding in Integrated Payments

Discover the transformative world of invisible onboarding in integrated payments with our enlightening article! In today's competitive landscape, a seamless and intuitive onboarding process is crucial for standing out. Dive in to harness the full potential of your platform!

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AI in the Hands of Software Buyers

Tom Tunguz

” into Gemini produces this result & most importantly, a recommendation : For a Hubspot or a Salesforce seller, a few ramifications resound from the new reality that most buyers will consult AI before speaking to a rep. First, marketers must ensure the information surfaced in these queries is accurate. SEO is no longer sufficient.

AI 277
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In Sales Any Easier So Far in 2024? The Answer is “Meh”

SaaStr

So 2023 was a strange year, with many of the biggest, public Cloud and SaaS leaders on a tear, from Microsoft to Cloudflare to Palantir, but so many startups and especially those in traditional B2B struggling to grow. So what’s the overall vibe check? We did a survey with 2,000+ respondents : The learnings? It’s just so mixed.

Sales 223
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PayFac vs. ISO: What Is the Optimal Integrated Payment Strategy in SaaS?

Understand the nuances of speedy onboarding with PayFacs and the enterprise value advantages of ISOs. Delve deeper into issues of scalability, compliance, and setup. In a rapidly evolving digital landscape, making informed decisions is paramount. Equip your business with the knowledge to choose the right payment strategy.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies. Whether you're an established firm or a startup, these insights will help you make informed decisions, ensuring your payment strategy is not only profitable but also in sync with your long-term goals.

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Is Your Partnership Toxic?: Evaluating Integrated Payments Partnerships in SaaS

Is your integrated payments partnership maximizing your software company’s value or stifling its growth? Discover whether your payment processor is a true collaborator or a limitation on your company's aspirations by delving into our informative article.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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10 Keys to AI Success in 2021

Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. But it’s not always easy for organizations to do. Download this eBook to learn about: Achieving ROI with AI and delivering valuable results with urgency. Trusted AI and how vital it is to your AI projects.

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10 Keys to AI Success in 2023

While AI progress is hard, companies don’t have to get stuck in an endless loop of inertia on their path to value-driven AI.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” To succeed, you must change the way you conceive and build new products as a digital business.