FastSpring

JULY 3, 2025

. ⁓ At FastSpring, I lead payments, ⁓ risk, compliance, operations, ⁓ and ⁓ ultimately, I am a customer advocate or a seller advocate, as we would call it internally, ⁓ where I work collaboratively with our, excuse me, sellers to help optimize, ⁓ improve their ⁓ growth potential. It could be, you know, stock price. could be valuation.

Merchant Services 78

Merchant Services Payment Methods Payment Services Payment Solutions 78

Sales Hacker

JULY 1, 2025

How do you evaluate whether to hire a growth marketer or a technical growth lead at an early stage? More traditional growth marketer can make a ton of sense and can be a good fit for that role because ultimately the role is well understood. Conflate a growth marketer with a bunch of things.

Technical Advisors 78

Technical Advisors Technical Review Scale Sales Hiring 78

Sales Hacker

JUNE 13, 2025

The real bottleneck is Series A Raising a priced seed round is no longer the milestone it once was. More conviction, fewer bets. This is the paradox: it’s harder than ever to raise, but for the right company capital is still abundant. The real crucible is graduating to Series A.

AI Search 90

AI Search Sales Hiring Sales Recruiting Scale 90

Sales Hacker

FEBRUARY 14, 2025

Plus, the Innovator’s Dilemma, how pricing strategies are changing for AI products, and the impact of AI SDRs on pipeline.

Development Team Review 77

Development Team Review Technical Review Software Review Scale 77

Tom Tunguz

APRIL 21, 2016

Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did you derive your pricing strategy?” ” Many times, startups replicate and tune competitors’ pricing strategies. Madhavan Ramanujam is a pricing expert.

Pricing 240

Pricing Startup Strategy Consulting 240

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

SaaStr

SEPTEMBER 14, 2024

But it’s not a marketing strategy. Pricing “cheap” won’t get prospects to come find you, not usually. And raise pricing further. So lower pricing can work. More here: The 3 Types of Day 1 Pricing: Low End of Normal. It’s more a tactic to win deals vs. an establish. And Anchor High.

Scale 312

Scale Pricing Branding B2B 312

SaaStr

JUNE 4, 2024

Build What’s clear is that a lot of the early done-for-you platforms are becoming legacy because their pricing is user-based. The platform you want to invest in is the one where pricing is incentivized to have fewer humans, not more. Key Takeaways Outbound lives within growth marketing ops. That’s huge.

Scale 292

Scale AI Marketing Advertising 292

SaaStr

AUGUST 15, 2020

OK, just renew at last year’s price. Well, if we do, let’s get a big price cut if usage isn’t high. It took us 9 months to get our act together and use the service. Year 3 – hmmm. OK, finally, 15-18 months under our belt — and engagement / usage is still low. Should we renew? Or put it aside for a year.

AWS 337

AWS Churn Enterprise Engagement 337

Tom Tunguz

FEBRUARY 28, 2019

When the unassisted and the assisted flows target the same customer base and price point. You should have a pricing plan that clearly separates the customers that will close by themselves at a lower price from those that will pay more but ask/require sales help. How do you create this fork in the road?

Startup 214

Startup Acquisition Education Pricing 214

SaaStr

OCTOBER 15, 2022

And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. Not literally, but no one seems willing to IPO at today’s prices. . — Jamin Ball (@jaminball) October 14, 2022. The IPO window is effectively closed.

Startup 274

Startup Cloud Growth Marketing Enterprise 274

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Building an on-prem company means hiring field sales teams, solutions architects, field marketers. You face a critical decision. This decision will impact the business for the next 24 months and beyond.

Cloud 279

Cloud Sales Hiring Banking Enterprise 279

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing. The Diversity, Inclusion & Equality Brunch: Come Meet Top Leaders.

Mobile 273

Mobile Scale SMB Travel 273

SaaStr

SEPTEMBER 19, 2022

at another SaaS company that sold about around your price point. And if they haven’t marketed at your price point. Don’t make the hire for VP of Marketing / Demand Gen. 90% of the candidates you meet will not have: owned a funnel revenue goal/KPI : pipeline, leads, opportunity, revenue; that.

SaaS 274

SaaS Pricing Revenue Marketing 274

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Mistake #10: Elimination of True Customer Success The bigger companies have pushed through multiple price increases in the last few years without commensurate value.

Sales Hiring 306

Sales Hiring Scale AI Search AI 306

SaaStr

MAY 18, 2021

HubSpot is almost all small businesses, but at a higher price point ($10k) that is sold directly and through channel partners. But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers. Squarespace is almost all not just SMB, but self-service.

Merchant Services 274

Merchant Services Revenue SMB SaaS 274

SaaStr

MAY 27, 2021

And the small the price per month, the more practical is it to put it on a credit card. The folks that care about price will take it. So products that are < $99 a month, many if not most of your customers will pay monthly. So what do you do to maximize annual prepayments (which you do want)?

Payment Features 246

Payment Features Outsourced Development Payment Services Scale 246

SaaStr

JULY 29, 2022

But one of the most interesting changes that Algolia did, was remove these pricing tiers. Let’s finally run this experiment like many other folks do, and let’s move to this more consumptive pricing that is more customer-centric,” And magic happened. There are all these other types of marketing. That can work.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

MAY 2, 2021

And field marketing often works best at somewhat larger price points ($10k-$1000k+ ACV), because of the relative yield per event. Yes, it is more effort than buying Adwords or writing a blog post, and it might seem more efficient to just do a low-engagement digital event. 30 great leads at $100k ACV can be game-changing.

Cloud 313

Cloud Marketing Enterprise Pricing 313

SaaStr

JULY 9, 2019

If a BigCo brings you into a deal, don’t argue about terms, pricing, whatever. Be a great partner in terms of adding features and functionality that are especially important to your platform partner. Don’t argue. They are taking a risk bring a little start-up into a big deal. Because the favorites get perks.

Sales Hiring 265

Sales Hiring Pricing Sales Marketing 265

SaaStr

JULY 8, 2023

That can be 5x-50x the price. Isn’t that enough? You can put together a dinner for $5K or $10k, an evening event for $20k. Why pay for a booth, the costs of flying people out, and more? The traditional “man a booth” play does cost more, so if you aren’t ready to run that playbook — don’t run it. But here’s the thing.

AWS 260

AWS Enterprise Pricing Marketing 260

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In

Scale 138

Scale Revenue Systems Review Technical Review 138

SaaStr

OCTOBER 6, 2019

Competition in core deals is the root cause of systemic high sales & marketing expenses. You start to become a break-out leader, and there’s a target on your back: Competition leads to price cutting. And it usually increases once you hit $10m ARR or so. If not by you, by the competition.

Sales Hiring 270

Sales Hiring Scale Sales Venture Capital 270

Chargify

JULY 25, 2017

Determining the right SaaS pricing strategy and offer is mission critical for SaaS success. Which is why every SaaS company, regardless of where they are in the business life cycle, should utilize SaaS price experiments. A lot of people fear changing pricing too often because they think it will scare away their customers.

Pricing 51

Pricing Revenue Scale SaaS 51

User Pilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success. How did Maja Voje get started in growth marketing?

Scale 105

Scale Blockchain Growth Hacking Consulting 105

SaaStr

MAY 30, 2024

You want customers to understand the product and pricing and start using it on their own. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Scale 299

Scale AI Search Azure Sales 299

Intercom, Inc.

APRIL 14, 2020

Key takeaway: “A study by Price Intelligently showed that a 1% increase in customer acquisition affects your bottom line by about 3.3%. This comprehensive post is guaranteed to help you craft a retention messaging strategy that will increase your base of churn-resistant users by ensuring they find continued success from day one.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. There are a few models suitable for this purpose: free trial, freemium, and symbolic pricing.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Sales Hacker

AUGUST 15, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Curious – is billing something that the team is prioritizing as you continue to scale and implement new products & pricing plans?

Scale 102

Scale Payment Features Finance Business Model 102

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Payments 186

Payments Scale Revenue SaaS Payments 186

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales. Make It A Science.

Scale 284

Scale Sales Hiring Sales Underperforming Technical Team 284

SaaStr

NOVEMBER 4, 2019

Drive deal sizes and pricing up. This is obvious, but the earlier and faster you go “up market’, drive from a Tool to a Solution … the more each lead will be worth. Because she won’t be scaled up once you hit the Lead Plateau. So even if the leads are flat, the Revenue Per Lead can still go way up.

Scale 225

Scale Sales Hiring Branding Revenue 225

Intercom, Inc.

JUNE 7, 2018

The big lesson was that we realized that people were much less price-sensitive around the product once they realized they needed it. So instead of making it free, that lack of price sensitivity took us the other direction. We killed the free product and actually increased the price quite a bit on the premium product.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

SaaStock

MARCH 21, 2019

Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B.

Scale 172

Scale Scaling Business Model B2B 172