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From ideas to reality: BetterCloud’s inaugural Hackathon!

BetterCloud

This was a customer-centric, innovation-filled, and exciting opportunity to host and show our love to two of BetterCloud’s very own customers: JAMF and Merge! Here are a few interesting learnings from the event: Our customers are not just our customers, they are legitimately rooting for us to succeed. The result? It’s a Win-Win!

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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. As companies begin to succeed, they sometimes develop a tunnel vision towards the customers who have brought them their success.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

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Quick Ways to Get More High Quality Leads. Right Now.

SaaStr

What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. At least a handful will be looking for a newer, more innovative vendor.

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13 Customer Discovery Questions to Ask for Valuable Insights

User Pilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Overengineering 101: What Is It and How Can Product Managers Avoid It?

User Pilot

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Developers tend to overcomplicate code when they don’t have enough experience or want to show off their skills. Poor prioritization and external pressure are also common causes. Book the demo!