Adhere Creative

FEBRUARY 15, 2025

For years, B2B marketers have been laser-focused on one thing: driving traffic to their websites. But heres the problemthis doesnt work anymore.

B2B 52

B2B Marketing Social Media 52

The Daily Egg

FEBRUARY 19, 2025

Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase abandonment rate typically refers to: To calculate the. The post Abandonment Rate: Whats Normal and How to Fix It appeared first on The Daily Egg.

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Valuize Consulting

FEBRUARY 19, 2025

As a CEO, youre leading through unprecedented uncertaintygeopolitical shifts, economic volatility, and rapid advancements in AI. Your business plan, built with deep research and external insights, once felt solid when consensus was reached. But now, each passing day brings new uncertainties, making execution feel increasingly complex. In 2025, many organizations face a pivotal moment in their AI journey.

Enterprise 52

Enterprise AI Technical Review Systems Review 52

USIO

FEBRUARY 21, 2025

Efficient payment methods are critical, not just for maintaining cash flow but also for building strong relationships with vendors and clients. ACH (Automated Clearing House) payments have emerged as a reliable solution that reduces costs and speeds up payments, making them a game-changer for businesses aiming to streamline financial operations. What Are ACH Payments?

Payment Services 213

Payment Services Payment Methods Payment Solutions Payments 213

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

Data

Predictable Revenue

FEBRUARY 19, 2025

Companies think early sales is the same as product-market fit. But that comes when clients stay, expand, or refer others. The post The Product-Market Fit Journey with Zach Barney appeared first on Predictable Revenue.

Product Marketing 130

Product Marketing Marketing Revenue Sales 130

Kalungi

FEBRUARY 18, 2025

Marketing for a B2B SaaS company is more complex than most founders realize. With long sales cycles, multiple decision-makers, and the need to balance CAC with growth, many SaaS companies struggle to scale efficiently.

B2B 52

B2B SaaS Scale Marketing 52

The Moz Blog

FEBRUARY 21, 2025

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools from basic GSC data to advanced neuromarketing metrics and how to use them to optimize the entire search journey.

Data 103

Data Metrics 103

User Pilot

FEBRUARY 16, 2025

Our industry needs to rethink product analytics best practices: Companies are flooded with data silos and errors from using many inefficient, fragmented tools. Teams rely too much on engineering resources to set up systems, implement a new flashy dashboard, and solve errors. Theres low-quality data everywhere, redundant tracking, and metrics that dont align with business objectives.

Software Review 52

Software Review Technical Review Systems Review User Experience 52

How To Buy Saas

FEBRUARY 15, 2025

In the fast-paced world of business, the ability to organize and strategize efficiently is priceless. Account planning tools have emerged as a critical solution for managing key business operations. They help organizations gain clarity, focus efforts, and align teams around common goals. By providing a coherent framework, these tools enable better decision-making and strategic planning.

Business 52

Business Forecasting Communication Trends 52

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Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

Outsourced Development

SaaStr

FEBRUARY 21, 2025

Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Why SaaStr Annual? Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Features 300+ speakers from top SaaS companies like Salesforce, HubSpot, and Snowflake. Offers workshops, networking, and investor matchmaking for startups and enterprises.

Software 243

Software Scale Venture Capital SaaS 243

USIO

FEBRUARY 19, 2025

Becoming your own Payment Facilitator (PayFac) sounds greatuntil you realize its a regulatory nightmare , a financial black hole , and takes longer than your last DIY home improvement project (which, lets be honest, is still unfinished). Fortunately, PayFac-as-a-Service (PFaaS) exists to save you from the $1M+ upfront cost, 12+ months of setup time, and the headaches that come with managing payments, compliance, and risk.

PayFac as a Service 179

PayFac as a Service Merchant Services Payfac Payments 179

The Daily Egg

FEBRUARY 20, 2025

Hyperlinks links are blue because in the early days of the internet, web browsers used blue as a default color. Blue was chosen for the. The post Why Are Hyperlinks Blue? The Short Story appeared first on The Daily Egg.

User Experience 264

User Experience 264

Tom Tunguz

FEBRUARY 20, 2025

A decade ago, most startup pitches ended with a calculation justifying the amount they sought to raise. In other words, the raise was an output of the financial model. But for the most sought after companies, the raise amount is disjointed from the capital needs of the business - instead it’s driven by the fundraising auction. Great fundraisers are the teams that build the most auction pressure.

Venture Capital 122

Venture Capital AI Acquisition Startup 122

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

AI

SaaStr

FEBRUARY 15, 2025

So will buyers really pay more for AI? Or will they expect it to be included in the already in many cases expensive purchase price for the core product? We’re still learning. On the one hand, many players in the support space have clearly been able to charge incrementally for AI-based issue resolution, from Intercom to Zendesk to Gorgias and more.

AI 227

AI Data Pricing SaaS 227

Buffer Resources

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Social Media 116

Social Media Metrics Software Review Technical Review 116

The Daily Egg

FEBRUARY 19, 2025

This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did. The post Copy Our Proven Conversion Rate Optimization Checklist appeared first on The Daily Egg.

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Dubb

FEBRUARY 18, 2025

[link] You hit send on a critical email. Days pass. No replies. No opens. Where did it go? The spam folderthe black hole where emails vanish forever. If youre a sales leader, CEO, or business owner, this isnt just annoying. Its a roadblock to growth. Your messages arent reaching people, and your hard The post Email Deliverability Tools: Avoid Spam Folder appeared first on Dubb Blog.

Sales 87

Sales Business Technology 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

AI

SaaStr

FEBRUARY 21, 2025

The Real Story Behind B2B SaaS Growth: What 2,400+ Private Companies Tell Us About Where We’re Headed 3 Non-Obvious Learnings: Cybersecurity is actually outperforming AI companies in growth rates – and has been since Q1 2022 (something you won’t read in TechCrunch) The smaller the company, the more fixed-rate pricing wins – usage-based pricing doesn’t become optimal until well past $1M ARR (contrary to popular startup advice) The VC squeeze is creating a “sur

B2B 242

B2B Cybersecurity Scale Data 242

Buffer Resources

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

Social Media 110

Social Media Marketing Innovation Venture Capital 110

Stax

FEBRUARY 19, 2025

As a SaaS business owner, you are always looking for ways to improve your software and boost your bottom line. One core area of focus is customer support, which adds immense value to every business when done correctly. When adding payment features for software users, the importance of including customer support for payment processing is no different.

Outsourcing Services 88

Outsourcing Services Payments Payment Services Merchant Services 88

The Daily Egg

FEBRUARY 18, 2025

Crazy Egg can now send you notifications when your website reaches a Conversion Goal, or receives a survey response. You can receive these notifications by. The post Get conversion event and survey notifications from Crazy Egg appeared first on The Daily Egg.

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Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

Data

SaaStr

FEBRUARY 21, 2025

Early Life and Education Tooey Couremanche grew up with exposure to the construction industry through family connections. This early exposure would later influence his understanding of the industry’s needs when founding Procore. Early Career Before founding Procore, Couremanche worked in both the construction and technology sectors. This dual experience gave him unique insight into how technology could transform traditional construction management practices.

Construction 242

Construction Education Leadership Company Culture 242

Buffer Resources

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.

Social Media 124

Social Media Engagement Branding Trends 124

Stax

FEBRUARY 19, 2025

For companies looking to scale, Independent Software Vendors (ISV) are a crucial tool that provides specialized software solutions that integrate seamlessly with existing business tools. Through strategic ISV partnerships, businesses can enhance their service offerings, streamline operations, and open new revenue streams. ISV integrations offer numerous advantages, from improved functionality to a superior customer experience.

Payments 88

Payments Merchant Services Payment Services Payment Solutions 88

ChurnZero

FEBRUARY 21, 2025

Should you be charging for customer success? CS strategist and leader Donna Weber says you should. Why not take customer-facing services as seriously as our products? Donna asked in her recent ChurnZero webinar. You can charge for it and turn it into a product. In Donnas experience, charging for CS leads to higher customer engagement , stronger internal investment, and more influence and CS budget , she says, especially in companies where CS is still viewed as a cost center.

Customer Success 52

Customer Success Sales Enablement Onboarding Leadership 52

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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

Scale

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. 5 Nonobvious Learnings from Atlassian’s Path to $10B 1. The “Anti-Enterprise” Enterprise Model Most surprising insight: Atlassian’s growth challenges conventional enterprise wisdom.

Sales Recruiting 208

Sales Recruiting Marketplace as a Service Underperforming Technical Team Scale 208

The Daily Egg

FEBRUARY 19, 2025

This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did. The post Copy Our Proven Conversion Rate Optimization Checklist appeared first on The Daily Egg.

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Predictable Revenue

FEBRUARY 18, 2025

Most cold emails dont fail because of bad writing. They fail before theyre even created. Wrong audience. Weak timing. Poor deliverability. The post Before You Write That Email appeared first on Predictable Revenue.

Revenue 130

Revenue Development Sales 130