Tom Tunguz
FEBRUARY 2, 2020
Net Dollar Retention is one of the most important metrics is a SaaS business. It measures the value of a cohort of customers over time including expansion, cross-sell, and churn (loss of revenue). But how do you measure NDR? Imagine this is your company’s data. The first column is the cohort month for each cohort in a year. The second column is the revenue of this cohort in their first month.
SaaStr
FEBRUARY 3, 2020
Q: What can you do to lower your customers churn rate? A few basic thoughts: Have every customer have a named customer success rep. Every customer. Yes, this is hard if your price point is low. But it can be done. If every customer knows “Casey” is her rep, and who she can turn to … churn will go down. Measure NPS constantly, and set quarterly goals to drive it up.
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Practical Advice on SaaS marketing
FEBRUARY 1, 2020
I’m probably reading the same research you are about upselling. The clear conclusion is that selling more stuff to existing customers is important for software-as-a-service (SaaS) companies. The most successful SaaS companies are generating more than half of their new bookings from Plus, they’re achieving “net negative churn,” meaning the loss of customers is more than offset by selling more to existing customers.
BrightBack
FEBRUARY 6, 2020
Today, we're sharing Brightback's second annual State of Industry Report. In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.
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InsightSquared
FEBRUARY 6, 2020
RevOps is on the rise. In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. . However, despite the growth, there are still many challenges facing RevOps teams.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Groove HQ
FEBRUARY 5, 2020
Here’s how we optimize our customer onboarding process to cater to all our customers’ needs. The post Our Customer Onboarding Process: How We Customize Onboarding for 10,000+ Customers appeared first on Groove Blog.
Intercom, Inc.
FEBRUARY 6, 2020
The shift from serving just consumers to serving consumers and companies is a massive one. The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. It might be the same core product, but it’s a completely different strategy. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm se
Totango
FEBRUARY 4, 2020
A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy. The idea is simple: look after your customers, and your customers will look after you. This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it?
Sujan Patel
FEBRUARY 3, 2020
If you spend any amount of time in the SaaS space, you hear a lot from leading companies about how committed to transparency they are. And a lot of founders walk the walk. They publish revenue and fundraising numbers. They share detailed accounts of their progress on specific metrics. And they offer behind-the-scenes insights that […]. The post Why Business “Transparency” is B t appeared first on Sujan Patel.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
ProfitWell
FEBRUARY 5, 2020
So, you’re setting out with your company’s first product offering. The SaaS field is intensely competitive, and like everyone else, you’re looking for a sales strategy that will help your product bring in more revenue than your competitors. One simple way of doing this is to just charge more for your product—also known as premium pricing. Product quality, and the perception of that quality, reigns supreme in SaaS.
Intercom, Inc.
FEBRUARY 4, 2020
An inevitable fact of life is that no matter what team you work on, you’re guaranteed to run into problems you get stuck on. Whether you’re a customer support representative or a product engineer, you will encounter issues and problems that you just don’t have the answer to. In these situations, you essentially have two options: You can try to persevere with the problem until you find a solution.
SaaStr
FEBRUARY 5, 2020
We’re almost there! The biggest and best SaaStr Annual ever — March 10-11-12 in the SF Bay Area. Each year, we work to improve our commitment to putting on one of the most inclusive events in Cloud and SaaS. This year, the team has put together a detailed guide on some of the key sessions, workshops, events and more that are part of our Equality program.
Tom Tunguz
FEBRUARY 3, 2020
Have you ever sold a product while working at the market leader? How about from the market challenger? If you’ve done both, you know how different the role of a salesperson can be in each of these businesses. having them both, I can tell you that though the jobs have very similar titles, the work is quite different. The market leader benefits from the strength of its brand.
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Predictable Revenue
FEBRUARY 6, 2020
Training is a funny thing in many organizations: it’s meant to be a critical piece of every new employee's experience, and a direct reflection for how a company expects to run. But, often, training feels like a separate experience, a time divorced, somehow, for real work. The post An outsider’s perspective on how to build a great training program for your sales team with Kyle Van Pelt appeared first on Predictable Revenue.
Intercom, Inc.
FEBRUARY 4, 2020
Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. This will more easily allow our customers to transform their data into valuable performance reports and business insights. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs.
SaaStr
FEBRUARY 2, 2020
I thought it might be helpful and fun to share some of the demographic data of who’s coming to the 2020 SaaStrAnnual.com on March 10-11-12 in the SF Bay Area. Right now we’re tracking to somewhere close to 15,000 attendees. We don’t know exactly how many, other than that it will be more than last year’s ~12,000. But who comes?
Andreessen Horowitz
FEBRUARY 6, 2020
More than a decade ago, Wired editor Kevin Kelly wrote an essay called “ 1,000 True Fans ,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, … The post 1,000 True Fans? Try 100 appeared first on Andreessen Horowitz.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Neil Patel
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
SaaSX
FEBRUARY 5, 2020
While many of these mistakes or potential issue items are likely to be more prevalent in a business with a lean (or essentially non-existent) finance team, we’ve seen large businesses deal with many of these same challenges. Here are the top 8 mistakes I see most frequently (along with some potential fixes if you are dealing with any of these issues within your own business!).
SaaStr
FEBRUARY 7, 2020
Q: What makes a startup a huge success? My definition of “success” has changed over time. Yours may well too: At first, just being part of something “successful” was enough. Just being part of a hot start-up working with great people. That was all I wanted at first. This was my first start-up job. It was great. Then, I just wanted to be a founder and build something successful and have an “exit”.
Andreessen Horowitz
FEBRUARY 4, 2020
Four years ago, when we launched our first bio fund , the idea that software would make an impact in drug discovery sounded like science fiction; the idea it could transform the patient experience in healthcare a fool’s errand. Fast … The post Bio Fund III appeared first on Andreessen Horowitz.
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Sales Hacker
FEBRUARY 6, 2020
In Sales, there are many areas where sales reps truly have control over the impact they make on a prospect to maximize their chances of winning the deal. One of these facets is being ultra prepared for customer meetings. . “Don’t worry about what you can’t control. Our focus and energy needs to be on the things we CAN control. Attitude, effort, focus – these are the things we can control.” — Tim Tebow.
Agile Payments
FEBRUARY 5, 2020
Ideally, organizations looking for a Payment Gateway Integration for SaaS start considering their options far in advance of the new application going live. Or in the case of an existing application, far in advance of the need to flip the switch on for the payment processing functionality that the new payment gateway integration will be supporting.
SaaStr
FEBRUARY 1, 2020
We launched SaaStrUniversity.com over the holidays and have already crossed 3,000 founders, CEOs, and SaaS execs learning on the platform. About 60% of the folks on SaaStrU are founders, the rest are a mix of sales, marketing, and product professionals. SaaStrU currently consists of 300 lessons spread across 3 courses. They are a combination of updated, refreshed SaaStr.com content paired with the best videos and lessons from our top speakers over the past years.
Andreessen Horowitz
FEBRUARY 3, 2020
When we think about rebellious behavior in the context of organizations and companies, we tend to think of rebels as trouble-makers, rabble-rousers; in other words, people who make decisions and processes more difficult because they may not follow the established … The post Rebel Talent appeared first on Andreessen Horowitz.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Totango
FEBRUARY 6, 2020
The rise of the recurring revenue business model has placed the customer in control of their business partnerships. Customer value is now achieved over repeated cycles of renewal, and the customer can walk away whenever they see fit. Now more than ever, SaaS organizations have to work hard to help their customers succeed and keep them satisfied. By paying attention to a few key customer success factors designed to help you thrive in today’s digital conditions, you can shape your entire enterpris
SaaS Metrics
FEBRUARY 3, 2020
Introduction The technical jargon associated with web technologies and the sheer number of web hosting providers often makes it difficult for beginners to get started. Complex pricing plans and striking differences between initial pricing and renewal pricing make things even more difficult for them (pricing plans for new customers are usually much cheaper than pricing after the initial promotional period).
SaaStr
FEBRUARY 7, 2020
Q: What is the best way to connect and/or share a pitch deck with potential investors? There are 3 basic ways to connect with investors. It’s really just sales — remember that. Albeit a very nichey type of sales. And so you use a modified version of the traditional sales playbook. Don’t play games. Do your homework (like any great sales rep), be present where the prospects are, and put your best foot forward: Top Events.
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