Sat.Jul 13, 2019 - Fri.Jul 19, 2019

How Community Content Is Driving Marketing in the SaaS Ecosystem

OpenView Labs

The advent of the SaaS model fundamentally changed how software companies approach customer service.

B2C 52

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?”

12 Reasons Your SaaS Needs a Customer Success Strategy

Cobloom

Competition is growing. With more startups appearing each day, now, more than ever, the success of your own SaaS business hinges on the service part of software-as-a-service. It's no longer a race to see who can acquire the most customers.

Rethinking SaaS Productivity for Sustainable Growth

ProfitWell

The way we think about productivity is wrong (at least that's what Bradley Scott thinks). Andela's VP of Technology Product joined us at Recur 2018 to talk about how we need to rethink productivity to position it as a way to help companies find a path to sustainable growth.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Why I Almost Walked Away From the $500k/mo Company I Founded

Groove HQ

The story of the darkest months of Groove’s history “I don’t even want to go.” It all came to a head at my kitchen table at home. I was talking with my wife, and I was miserable. Anyone who’s been through it will tell you that the entrepreneur’s journey is full of peaks and valleys, […].

113
113

The Strategic Question at Seed Today

Tom Tunguz

I’ve written before about the Jacob’s Ladder of Fundraising. The Jacob’s Ladder is a children’s toy that flips over, and it’s a great metaphor for the seed market. Seed rounds are rapidly approaching and now often equal to the sizes of Series As just five years ago.

More Trending

Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. .

Blockchain: Renewing Trust in Charities

TechStars

By Matej Michalko, Founder and CEO of DECENT. We at DECENT are investing in educating communities about the different ways that blockchain can be leveraged to make the world a better place. For example, in 2018, we worked with Techstars to bring a Techstars Startup Weekend Decentralize to Boulder.

My Site Stinks: Building Better, Smarter Websites with B12 and AI

The Daily Egg

As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers.

AI 189

What are the qualities of a good co-founder?

SaaStr

My list: Same values and commitment as you. No matter how smart you both are, you also have to share the same values and commitment. Are you both 100% all-in? Are you both willing to go 18–24 months before initial product market fit? Are you both willing to do what it takes to win?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Observations from the Enterprise Tech 30 List

Tom Tunguz

published the Enterprise Tech 30 last week. It’s a coaches poll of the top enterprise startups broken into early, mid and growth stage.

Build Highly Successful Teams With Techstars Talent

TechStars

Techstars , the worldwide network that helps entrepreneurs succeed, today announced the launch of Techstars Talent : a new offering that will enable startup founders to build highly successful teams and gain a competitive advantage when it comes to Talent. .

Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.

B2B 184

Why has Microsoft Teams overtaken Slack with 13 million daily users?

SaaStr

It’s an impressive statistic. But … it is difficult to know how seriously to take this without knowing true engagement, because Microsoft Teams is packed into so many editions of Office, etc. Just like Yammer was (and still is): Perhaps that means Teams will kill Slack.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Substack

Andreessen Horowitz

Reading — and especially writing — was once a privilege of the elite. In the medieval ages, the ability to create and distribute books was in the hands of very few: It would take weeks and even months for a … new media announcements

113
113

Rebecca Lovell on career ‘nudges,’ karaoke, & how to be an ally

TechStars

Do you know how to be a great ally in the workplace? Why all startup founders should do karaoke? What the secret sauce of the Seattle startup ecosystem is? Create 33 Director Rebecca Lovell knows the answers to all these—and more. .

A window into the future: how Bevy Labs’ Steven Broudy sees sales evolving…and what we should do about it

Predictable Revenue

Trust in the salespeople has been eroding for years. That’s because consumers have gravitated to familiar and effective channels from their personal buying process such as online reviews and referrals from their community. The post A window into the future: how Bevy Labs’ Steven Broudy sees sales evolving…and what we should do about it appeared first on Predictable Revenue. B2B Blog Sales Management Sales Process

What are reasonable termination clause time frames for an enterprise SaaS offering with an annual fee?

SaaStr

It doesn’t matter. On the face of it, there really should not be any termination clause in an annual contract, especially if the customer is paying a lower annualized rate vs. a monthly agreement, for example. If a customer is prepaying for a discount, why should they be able to get out? But the thing is, it doesn’t matter. If they do terminate, you’ve lost that customer. They are gone. Your MRR/ARR goes down. It really doesn’t matter if it goes down this month, or the next one.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Inside Intercom

Almost every software company today has some kind of incident response process to help them navigate major service outages. Intercom is no different, and up until mid-2018, our incident response process had worked successfully.

25 Cold Email Tips for More Opens and Better Response Rates

Sales Hacker

Cold email is like door-to-door sales. You’re going to get a lot of no’s. Unless, that is, you learn how to write cold emails that actually convert. Keep reading to get 25 cold email tips — in 4 areas of mastery — that you can start using today: Cold email tips: the basics.

Why You Should Focus on Nurturing the Customer Relationship

Totango

The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers.

What are some strategies to justify to a potential acquirer a higher valuation for my company?

SaaStr

The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. This is controversial “advice” because it can backfire on you.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

What is serverless? Serverless computing explained

IT World

Developers spend countless hours solving business problems with code. Then it’s the ops team’s turn to spend countless hours, first figuring out how to get the code that developers write up and running on whatever computers are available, and second making sure those computers operate smoothly.

Cloud 97

Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? This was the gist of a question Scott Barker posed on LinkedIn.

The Relationship Between Customer Retention and Profitability Explained

Totango

Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more profitable, but sometimes the answer is right in front of your nose: if you want to raise profitability, retain customers over a lifetime. .

Is it frowned upon to do more than one accelerator as a startup?

SaaStr

It is, at least by some, viewed as a slight negative sign. But, usually both aren’t Top Tier accelerators. So what most people do is just highlight the core one, and bring up the secondary one just to whomever cares, without highlighting (or hiding). View original question on quora.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

What is a service mesh? Service mesh explained

IT World

Career Decisions: What To Look For In a Software Startup

Kellblog

So, you’re thinking of taking a job at a startup, but are nervous about the risk, perhaps having trouble telling one from another, and unsure about knowing what’s really important in startup success.

16 Sales Contract Clauses to Balance Risk and Reward

Andreessen Horowitz

I often hear from founders of B2B companies, especially in the early stages, about the difficulty of negotiating customer contracts. As a startup, negotiating is tough because you are not yet established or trusted in the marketplace. When a customer … enterprise & SaaS Company Building 101 legal listicles sales

B2B 86

SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance.

SMB 167

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"