December, 2013

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A KPI dashboard for early-stage SaaS startups – new and improved!

The Angel VC

[Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! ] [Note: This post first appeared as a guest post on the blog of Totango. In case you don't know Totango, it is a powerful analytics product which gives online services the information they need to increase user engagement, conversion and retention.

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What Bitcoin and Internet of Things Startups Have in Common

Tom Tunguz

Bitcoin has captivated the imaginations of many with its quasi-anonymous, hyper cost-efficient payment network. The potential for Bitcoin to change foreign exchange is hard to overstate. In the same vein, the technologies that enable the internet of things (IoT) like Bluetooth Low Energy and Apple’s Beacons and Electric Imp’s infrastructure will transform the way we interact with the physical world to something akin to the mall in Minority Report.

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5 Awesome Tools That Make Your Mobile Marketing Easier

Incredo

There are too many mobile applications now, but in this article we’ve narrowed them down for you to a list of 5 must-have apps. We want you to enjoy your business, without the hassle of going to look for apps in your time, so here they are. 1. Track your calls with LogMyCalls. This mobile marketing app is not only a call tracking web application, it’s so much more.

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Another task for 2014 planning: review your messages

Practical Advice on SaaS marketing

I'll start by apologizing. I know you’re up to your eyeballs already with your 2014 planning, but I’m going to add another chore to your “to do” list. Sorry. Besides working through your budget, marketing programs, headcount, and whatever else you need to have in place when the new year rolls around, I’d suggest you add another item: Review your value proposition and messages.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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New feature: Bulk Email

CloseSaaS

We’re excited to announce the launching of “Bulk Email” today! This new feature should save you lots of time if you are a heavy user of email templates in Close! Currently this feature requires the Close Business plan.

More Trending

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How Much Does It Cost to Take Your Startup Public?

Tom Tunguz

Raising money for a startup is expensive. The typical legal fees for a Series A are about 1% of the total money raised: roughly $40k on $4M. Of course, this doesn’t factor in the time for the process and the dilution of the investment. But if your startup is considering an IPO be prepared to pay eight times as much in fees. Across 360 venture backed technology IPOs in the last 10+ years which on average raised $107M, 8.8% of the dollars the startup raises in the initial public offering is

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Frequently Asked Questions

Tom Tunguz

Do you accept guest posts? Sorry, I don’t. May I use one of your charts? Yes, if you link back. Thanks! How do you make your charts? With R and ggplot2. There are instructions here. May I advertise on your site? Sorry, I don’t run ads. May I copy your content? Feel free to use the first 2-3 sentences of a post, but please do not copy the entirety.

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13 Most Shared Video Ads In 2013

Incredo

The end of the year is here and what’s better than watching the 13 most shared video ads of 2013? I have some favorites on this list, but I am going to let you decide for yourself! 1. Dove: Real beauty sketches with 4.24 million shares. Dove altered their marketing game plan to a completely different avenue. They decided to focus more on building self-esteem and celebrating REAL women with their advertising.

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Outsourcing Social Media: 5 Mistakes To Avoid In 2015

Incredo

According to statistics, small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each). Normal. 0. false. false. false. EN-ZA. X-NONE. X-NONE. Are you interested to outsource your social media? There are many ways for effective social media, but the truth is that it takes time and you might not have that time.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Five Secrets of The Agile Marketing Mindset

Incredo

Agile marketing has had many names over the years, but what exactly is it? The creativity comes from the agile development and its ethics: When following a plan, then answer to change. Big-Bang campaigns=Rapid Iterations. Testing and data over opinions and conventions. S mall experiments over large bets. In teractions over target markets. Collaboration over silos and hierarchy.

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10 Of The Year’s Top Apps For Entrepreneurs and CEOs

Incredo

In today’s busy life, few of us have time for the ‘nitty-gritty’ admin tasks, but we put together a list of top apps for serious entrepreneurs and CEO’s. Any.Do. Most of us are masters at forgetting appointments, but with Any.Do those days are gone! This free and simple top app lets you organize your calendar. Scheduling important meetings has never been this easy and it’s at your fingertips.

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3 Marketing Tips For Targeting Your Neighborhood in The New Year

Incredo

I don’t know about you, but I sometimes get really irritated when someone comes to knock on my door trying to sell me something that I don’t need. Your question might be, what marketing tips are out there to help you target your neighborhood? And by marketing tips, I don’t mean door-to-door, there are other ways of reaching your neighbors. We’re going to take you through 3 powerful marketing tips to target your neighborhood in the New Year. 1.

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Startup Best Practices 4 - Managing Monkeys

Tom Tunguz

You’re walking down the hallway at work from one meeting to the next. A colleague or report stops you en route, asks for a minute and presents an important problem. It’s easy to respond with “let me think about it” and duck into the meeting. In that half-second, all the responsibility of the decision has been transferred. Unlike a minute ago, you have the monkey on your back.

Startup 100
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Revenue per Employee Benchmarks of Billion Dollar Companies

Tom Tunguz

One way of measuring the efficiency of a company’s revenue model is to benchmark revenue per employee. Google and Facebook, the two most efficient companies, generate $1M per revenue per employee per year. Setting aside those exceptional cases and focusing instead on SaaS companies, the typical average revenue per employee is about $190k to $210k per year.

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A 47 Year Old Prediction Comes True

Tom Tunguz

On January 8, 1966, the New Yorker profiled Buckminster Fuller for the first time. During a trip to a Maine island with the journalist Calvin Tomkins, Fuller said something tremendously prescient: Fuller proposed a worldwide technological revolution…[that] would take place quite independently of politics or ideology; it would be carried out by what he calls “comprehensive designers” who would coordinate resources and technology on a world scale for the benefit of all mankind,

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The Typical Billion Dollar Startup Acquisition

Tom Tunguz

When startups are acquired, there are many considerations in accepting an offer. Does the vision of the acquirer fit the startup? Will the startup operate independently or be integrated? What is the price and structure of the transaction? Most of these questions have to be answered through extensive conversations with suitors. As for the structure of the acquisition, there’s data that can be used for benchmarking.

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How to Hire a Head of Customer Success for Your Startup

Tom Tunguz

Credit: National Geographic. I was lucky enough to spend some time with Monica Adractas, a former McKinsey partner who is now Churn Czar at Box. She and I chatted about the challenges in managing churn and her view on how to handle it. I thought she had some terrific insights and a clear understanding of the methods to reduce churn from her experiences.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Grow Huge: Proprietary Distribution Channels

Tom Tunguz

Sam Altman argues in How to Grow Huge that the only way for a startup to grow really large is to create products that people love and promote. As the user base grows, users attract ever larger numbers of users to the product, producing compounding growth. The point is a terrific one and I think it can be generalized. To grow really large, startups have to create proprietary distribution channels.

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Startup Management Best Practices #3 : How to Structure a Sales and Marketing Team

Tom Tunguz

A key component in a startup’s formula for success is educating customers about the product and driving sales. The sales and marketing teams of a startup are responsible for this. There are many ways to structure sales and marketing teams. The diagram above outlines a sales and marketing team structure that I’ve observed across many startups.

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The Tablet-First Retail Startup

Tom Tunguz

For retailers of any size from startup to Fortune 50, the tablet application has become more important than the mobile application. IBM’s annual Black Friday ecommerce report , which tracks 800 internet retailers proves the point. Tablet users buy at a conversion rate which is 300% greater than mobile phones and despite generating only 60% of smart phone traffic, drive 65% more transactions at 14% larger basket sizes.

Startup 100
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Customer case study: Bench.co

CloseSaaS

What did you use before Close? Why did it suck specifically? We used Base. They had a pre-configured workflow that you were supposed to use that just didn’t work for us.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Sales emails: Convert more trial users with drip campaigns

CloseSaaS

One of the easiest ways to convert more free trial users into paying customers is by using automated (drip) emails.

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Close on Mixergy!

CloseSaaS

Check out the recent interview Steli gave on Mixergy about B2B sales and the entrepreneurial hustle!

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Case study: PPL Labs

CloseSaaS

What do you think is the most important thing when doing sales for a startup?

Startup 52
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The 10 Most Important Metrics in a Startup's Financial Statements

Tom Tunguz

Financial statements are a Rosetta Stone for startups. They reveal the strategies and the tactics of how to bring a product to market. These are the ten metrics I look at when sifting through a startup’s operational model, whether when considering an investment or in a board meeting. Revenue growth indicates how quickly a company can grow under the current way of doing business.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Using Price & Demand Curves to Inform Startup Product Roadmaps

Tom Tunguz

The traditional theoretical price demand curve is often drawn like this. The chart makes two points: there is some relationship between price and demand / revenue opportunity, and customer segments underpin that relationship. Each segment demands different products to satisfy different needs and presents a different revenue/profit opportunity. Even if the details are very hazy, price demand curves are useful tools to inform product strategy and prioritization.

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