Tue.Apr 27, 2021

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Gartner: SaaS Spending Will Grow Another 40% in Next 2 Years Alone

SaaStr

Just how fast is SaaS and Cloud growing? One thing we know — Fast. Still. Even now, at hundreds of billions in annual spend. Gartner’s latest report illustrates just that. Cloud software spending grew a stunning 23% in 2021, from $270 billion to $330 billion. But that’s just the start. After polling CIOs, Gartner found that total SaaS spend will grow from $100B in 2020 to $140B in 2022: A few interesting implications and learnings: The growth in SaaS buying should give you

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How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates)

The Daily Egg

If you want to reach potential (and existing) customers, newsletters are your best option. Email generates more revenue than any other marketing channel. Think about it, you have a list of folks that have already asked to get updates from you. They want to hear about new offers. Newsletters can be a goldmine when done […]. The post How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates) appeared first on The Daily Egg.

Revenue 312
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How SaaStr Adapted to the Pandemic with Inside Support

SaaStr

Recently the Support Driven podcast interviewed SaaStr VP of Sales Bryan Elsesser on how SaaStr itself got through the pandemic. We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this.

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7 Easy Steps to Optimize WordPress

The Daily Egg

Launching a WordPress site is only half the battle. You also have to give it the best possible shot to ensure its success, which includes making it better, faster, and more optimized. If your website is slow, your visitors will turn away within seconds. You won’t rank anywhere in the SERPs (search engine results pages), […]. The post 7 Easy Steps to Optimize WordPress appeared first on The Daily Egg.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Resolving repetitive queries at scale: How context powers high-quality support

Intercom, Inc.

Whether you’re new in your role or a stalwart of customer support, it can sometimes feel like you’re on a treadmill of simple, repetitive tasks and queries. So how can you turn the tide and get back to providing meaningful support for your customers? Customer expectations are at an all-time high. They want a deeply personal customer experience every time they interact with a business – the kind that leverages automation and bots to fit in with a customer’s busy lifestyle, instead of treating the

Scaling 118

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What Should You Look For When Choosing a Shopify Theme

Neil Patel

A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability ease of use scalability security. One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes.

Branding 103
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Why This B2B Startup Is Taking a Codeless Approach to the Product-Demo Experience

Entrepreneur - SaaS

The co-founder and CEO of Walnut.io shares how his SaaS startup equips sales teams with the tools they need to increase performance with a consistent, seamless and successful product demo.

Startup 98
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3 Revenue Forecasting Models for Accurate Revenue Predictions

Baremetrics

Revenue forecasting models help you plan your next phase of growth. Financial models also help you plan how to pivot in response to certain scenarios, like a sudden drop-off in sales or an unexpected surge in demand. The Baremetrics article "The SaaS Financial Model You'll Actually Use" describes how to create financial models you can use to plan out your next steps—even when your total revenue falls short and things don't go as expected.

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7 Tips for Creating International PPC Ads

Neil Patel

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How Dungeons & Dragons and Pokemon Moved Me Up and Out of My SDR Role

Sales Hacker

No one wants to talk to a sales robot… Let’s be honest, most people don’t want to talk to any salespeople. But a one-dimensional salesperson whose whole life is sales is even worse. A healthy work-life balance, along with hobbies and interests outside of work will only make you a better salesperson. Join AJ in his sessions as he helps you find balance in your life: how to use the skills and talents you cultivate outside of work to take your sales game to new heights!

B2C 86
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A Mantra for Early-Stage SaaS Startups

Baremetrics

Early-stage SaaS founders should spend far more time executing instead of strategizing. The key to doing this lies in the mantra: Execute First; Optimize Later. The urgency to execute is particularly true for making financing decisions. At Bigfoot Capital , we fund early-stage SaaS companies. Having spoken with 250+ Founders over the past year, there are a few different patterns that we’ve seen.

Startup 71
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How Logz.io Took Self-Service from 0 to 50% of New Customers

OpenView Labs

At the end of 2019, Logz.io launched their first self-service offering with only two engineers and a completely manual back-end process. They’ve since scaled up their product-led motion and now a whopping 50% of their new customers come in via the self-service channel. On top of that, about 10% of their self-service signups become enterprise opportunities.

Scale 67
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The Perils of Hyper-Growth with Matt Melymuka

Sales Hacker

If you missed episode 157, check it out here: Bootstrapping, Building & Scaling Startups with Lloyed Lobo. powered by Sounder. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Overview. Today on the show we’ve got Matt Melymuka. Matt is a founding partner of the venture capital firm kind of growth equity firm called PeakSpan Capital.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Customer Segmentation Examples to Improve Your Marketing Strategy

Baremetrics

Before taking advantage of customer segmentation, you need to understand your customer base and what it wants before building new products and creating effective marketing campaigns. You also need to know more about what it is and how you can use it to boost performance. Customer segments should help you gain deeper insight into your current and potential customers so you can improve your marketing efforts and increase your conversions.

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How to Predict the Forward Multiple of a Software Company

OPEXEngine

High growth software companies are valued based on forward revenue multiples. In other words, to calculate the enterprise value of a business, you multiply the revenue by the forward multiple. But, how does the market set the multiple? What predicts the forward multiple, or correlates with it? I pulled together the data for the basket of the roughly 60 publicly traded SaaS companies and ran a linear regression to understand the predictive power of the many key metrics reported by public companie

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SaaSOps Show Episode 16: Mid-Lifecycle Management

BetterCloud

Tag team, back again! Well…kind of. This week on the SaaSOps Show, Brian is joined by the noble Dennis Irizarry, an IT specialist here at BetterCloud who’s been known to whip up a BBQ pork tenderloin on a weekday. They agreed that it was high time for IT folks to talk about something other than offboarding and onboarding. Instead, Dennis and Brian talked shop about mid-lifecycle management, which turned out to be quite the adventure.

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Take your customer retention to new heights with CustomerSuccessBox

CustomerSuccessBox

In a subscription economy, customer retention is a necessary focus for business as a SaaS customer only pays 5-15% of total potential Lifetime Value upfront, the rest will only come in as future revenue IF you’re able to retain that customer. And in order to retain them, you need to fully understand what their challenges are and what your product can do to alleviate the challenge and you should work towards delivering it in a way that the customer is able to achieve much more and is happy and sa

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Video 1: Dirty Tricks That Rogue Sellers Use to Devastate Brand Value

TrackStreet

The post Video 1: Dirty Tricks That Rogue Sellers Use to Devastate Brand Value appeared first on Trackstreet.

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3 Web Design Tips to Convert More Traffic

SaaS Metrics

Conversion-friendly Web Design is essential to succeed online. The days of home grown websites for businesses are numbered. If you want your business to grow and be competitive with others on a national (such as Melbourne or Sydney), or international level, engaging a professional Web Design Agency is a key element for. Read more. The post 3 Web Design Tips to Convert More Traffic first appeared on SaaS Metrics.

Metrics 40
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Law firm SaaS company Clio raises $110 million, reaches "unicorn" status

ITPro

The Canadian startup had seen explosive growth amid the pandemic.

SaaS 40
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April 27 – Customer Success Jobs

SmartKarrot

Role: AVP, Customer Success Location: Remote, United States Organization: League Inc. As an AVP of Customer Success, you will own the vision and strategy of a robust end-to-end customer success framework. Champion programs to optimize customer satisfaction, measured by Net Promoter Score and other customer engagement methodologies. Create and implement a customer success engagement model inclusive of account management, retention and cross-sell/up-sell initiatives.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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15 Actionable Examples of Fashion Marketing

Neil Patel

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Marketing 142
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Q&A: Role of Customer Success According to Three Leading Investors

ChurnZero

As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that Customer Success plays at each respective stage of funding for SaaS companies. And we thought, who better to ask than those that chose to invest in us along the way. In this article we will share some enlightening Q&A with our lead investors from our seed, Series A, and Series B funding rounds.

Scale 98
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The Best Customer Segmentation Tools in 2021

Baremetrics

Customer segmentation is the process of dividing customers into different groups based on common characteristics, such as demographics, behaviors, and affinity. This practice is particularly vital for businesses that rely on customer loyalty or repeat purchases, such as SaaS companies and eCommerce businesses. Intelligent customer segmentation tools let you develop clear audience groups among your current customer base, letting you enhance your future marketing efforts and sales practices.

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Self-Service Knowledge Base for Customer Success

SmartKarrot

You just woke up from a nightmare. You are rushing to the office and you see a sea of traffic in front of you. You reach your office 15 minutes late and find out that the elevator stopped working this morning. You sit down on your desk and now have to hear complaining customers yelling at the top of their voice, on the other side of the phone, for the next eight hours.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.