Tue.Jun 15, 2021

A Guide to Influencer Marketing for Subscription Businesses In 2021

Baremetrics

Influencer marketing has effectively taken the world of social media by storm. General users love to see content from influencers, and businesses want to collaborate with influencers to sell their products and services.

How to Get a Free Domain Name

The Daily Egg

There are over one billion websites in the world. While this number changes every second, a domain name gives your own identity and lets you stand out from your competitors. For instance, when you type crazyegg.com, you’ll always land on this very website—never somewhere else.

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Fastly: The Right Way to Apologize for an Outage

SaaStr

A little ways back, Fastly had a global outage. Now, this is rough enough for many B2B apps. But for core infrastructure, it’s even worse. Your customers simply go 100% down. 1000s of them. The lights go out. That’s hyper-stressful for the customer. And for you.

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Best Domain Brokers

The Daily Egg

Say you have a great idea for your new website’s domain name. You do a quick search and realize it’s taken. You could try to pick a different one, but you really want that exact name.

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The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined us might have been the most special.

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SaaStr Podcast 453 (and Video): Building a Second Unicorn: A Deep Dive With Jyoti Bansal

SaaStr

Every SaaS founder dreams of their company becoming a unicorn. But what if you built not just one company valued over $1 billion, but two? As lofty an ambition as it may seem, this double unicorn success story is no fairy tale.

Building Your Own Productivity Process to Make the Most out of Your Workday

Sales Hacker

Skipping sleep can only go so far. The amount of productivity you can squeeze out of every hour can drastically impact your earnings, success, and your quality of life as a whole. Scott has spent over a decade refining his productivity process.

What is Customer Health Score?

Totango

What is a Customer Health Score? . A customer’s health score can be composed of all the information the company has about the customer, from all probes, people, and systems, past and current.

PODCAST 165: How to Transition into Tech Sales from a Non-SAAS Background with Lee Berkman

Sales Hacker

In today’s episode, we’ve got Lee Berkman. Lee’s an enterprise account executive at CloudShare, the world’s easiest-to-use virtual labs for software training, sales demos, and POCs.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.

How Tough Questions Led to SurveyMonkey’s Rebrand

OpenView Labs

When Ryan and Chris Finley founded SurveyMonkey in 1999, the idea was to give people a simple way to quickly collect feedback. 22 years later and now worth over $3 billion, SurveyMonkey has rebranded as Momentive.

Why Retention is the Most Important Metric We Look At

ChurnZero

This is a guest blog post by Jeff Galowich, CEO of Blue Horizon Software. In a world seemingly obsessed with hyper-growth, this may sound like heresy, but when evaluating a B2B software-as-a-service (SaaS) company, the most important metric we look at is retention.

3 Things We Learned from Season 10 of the OV BUILD Podcast

OpenView Labs

We just wrapped season 10 of OV BUILD , our podcast about building products, teams, and companies. Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from cybersecurity to how to win on Product Hunt.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Product Tip Tuesday: Mid-Lifecycle Management for Existing Employees

BetterCloud

When it comes to IT automation , onboarding and offboarding get all the glory. But what happens when an employee moves to a different department within your organization or relocates to a new city? This is where mid-lifecycle management workflows can streamline a lot of manual work for IT teams.

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Tomasz Tunguz

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast blue ocean in front of you, and a pile of greenbacks stashed in a bank account from your last financing.

5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads.

Fool-Proof Data Migration: Six Steps for Success

Trujay

Every growing business will undertake a data migration at some point. While it is both an essential (and even daunting) task, the health of your data is critical to business growth and success. Fortunately, there are measures you can take to ensure a successful migration project.

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Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Agile support: 9 principles to help your team provide personal support at scale

Intercom

How do you foster a team culture that focuses on delivering value to your customers when you have limited resources?