Tue.Jun 15, 2021

article thumbnail

A Guide to Influencer Marketing for Subscription Businesses In 2021

Baremetrics

Influencer marketing has effectively taken the world of social media by storm. General users love to see content from influencers, and businesses want to collaborate with influencers to sell their products and services.

article thumbnail

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Tom Tunguz

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast blue ocean in front of you, and a pile of greenbacks stashed in a bank account from your last financing.

Strategy 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Domain Brokers

The Daily Egg

Say you have a great idea for your new website’s domain name. You do a quick search and realize it’s taken. You could try to pick a different one, but you really want that exact name. In this situation, you need a domain broker–someone who can track down the owner of the domain name and […]. The post Best Domain Brokers appeared first on The Daily Egg.

226
226
article thumbnail

Fastly: The Right Way to Apologize for an Outage

SaaStr

A little ways back, Fastly had a global outage. Now, this is rough enough for many B2B apps. But for core infrastructure, it’s even worse. Your customers simply go 100% down. 1000s of them. The lights go out. That’s hyper-stressful for the customer. And for you. If it hasn’t happened to you yet, it will. And it will happen again and again.

B2B 197
article thumbnail

SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

article thumbnail

How to Get a Free Domain Name

The Daily Egg

There are over one billion websites in the world. While this number changes every second, a domain name gives your own identity and lets you stand out from your competitors. For instance, when you type crazyegg.com, you’ll always land on this very website—never somewhere else. You cannot launch a website without a domain. Read on […]. The post How to Get a Free Domain Name appeared first on The Daily Egg.

222
222

More Trending

article thumbnail

8 Companies with the Best SaaS Onboarding Experiences

User Pilot

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration? The answer isn’t always so straightforward. When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. .

article thumbnail

The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 144
article thumbnail

Building Your Own Productivity Process to Make the Most out of Your Workday

Sales Hacker

Skipping sleep can only go so far. The amount of productivity you can squeeze out of every hour can drastically impact your earnings, success, and your quality of life as a whole. Scott has spent over a decade refining his productivity process. It’s allowed him to host multiple podcasts, an annual event, publish books, stay fit, spend time with his family, and even get a healthy amount of sleep (unbelievable, we know!).

Sales 95
article thumbnail

5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

How Tough Questions Led to SurveyMonkey’s Rebrand

OpenView Labs

When Ryan and Chris Finley founded SurveyMonkey in 1999, the idea was to give people a simple way to quickly collect feedback. 22 years later and now worth over $3 billion, SurveyMonkey has rebranded as Momentive. I sat down with CMO Leela Srinivasan to talk about what brought about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

article thumbnail

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . BOSTON — JUNE 15, 2021 — InsightSquared , the leader in revenue intelligence, today introduced the InsightSquared Platform for Bullhorn , a modern activity reporting and dashboarding solution that helps recruiting firms gain a competitive ad

article thumbnail

How Accounts Receivable Management is Like The Oregon Trail Game

SaaSOptics

How Accounts Receivable Management is Like The Oregon Trail Video Game (Yes, Really). You probably didn’t know that Accounts Receivable management in a SaaS business is a lot like playing The Oregon Trail game. Allow us to explain. . If you went to grade school any time between the late 70s and the early 2000s, chances are you played The Oregon Trail video game. .

article thumbnail

Why Retention is the Most Important Metric We Look At

ChurnZero

This is a guest blog post by Jeff Galowich, CEO of Blue Horizon Software. In a world seemingly obsessed with hyper-growth, this may sound like heresy, but when evaluating a B2B software-as-a-service (SaaS) company, the most important metric we look at is retention. This is the key component of what we call the “quality of revenue,” which focuses on the stability and predictability of a company’s underlying business fundamentals. .

article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

PODCAST 165: How to Transition into Tech Sales from a Non-SAAS Background with Lee Berkman

Sales Hacker

In today’s episode, we’ve got Lee Berkman. Lee’s an enterprise account executive at CloudShare, the world’s easiest-to-use virtual labs for software training, sales demos, and POCs. Lee talks about his journey on how he got into tech sales without having a SAAS background and learning how to sell by not being a salesperson. powered by Sounder.

Sales 54
article thumbnail

3 Things We Learned from Season 10 of the OV BUILD Podcast

OpenView Labs

We just wrapped season 10 of OV BUILD , our podcast about building products, teams, and companies. Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from cybersecurity to how to win on Product Hunt. It’s tough to pick a favorite episode, but we wanted to share three of our favorite lessons from this season.

Scale 53
article thumbnail

8 sales training quizzes to assess your team’s strengths and boost skills

CloseSaaS

The right sales training quiz acts as a support to your training program, helping reps assess their own abilities and knowledge and learn where they need help. Use our free sales training quiz, including 10+ free resources (videos, articles, and more) to help reps learn as they go.

Sales 52
article thumbnail

Renewal Playbook- What magic can it do?

CustomerSuccessBox

Renewals can be complicated. From business to business, different teams may handle renewals, or the renewal process may be different for each customer segment. Also because we all are at different stages and every organization is different, you can’t just take someone else’s playbook to be yours. Playbooks are your recipes of rules to follow. They summarize what to do in different scenarios like renewal and how to go about doing these things.

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

Fool-Proof Data Migration: Six Steps for Success

Trujay

Every growing business will undertake a data migration at some point. While it is both an essential (and even daunting) task, the health of your data is critical to business growth and success. Fortunately, there are measures you can take to ensure a successful migration project. We’ve summarized them here in six steps toward […]. The post Fool-Proof Data Migration: Six Steps for Success appeared first on Trujay: Migration & Integration Solutions.

Data 52
article thumbnail

Product Tip Tuesday: Mid-Lifecycle Management for Existing Employees

BetterCloud

When it comes to IT automation , onboarding and offboarding get all the glory. But what happens when an employee moves to a different department within your organization or relocates to a new city? This is where mid-lifecycle management workflows can streamline a lot of manual work for IT teams. With BetterCloud’s Workflows , you can increase efficiency by automating tasks (no code required!

article thumbnail

Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined us might have been the most special. Twilio had just IPO’d and we were able to do a deep dive on the first $100m+ in ARR. How sales worked, how pricing worked, how billboards work, and more.

Scale 285
article thumbnail

How to Build a Data-Driven Customer Success Team

SmartKarrot

According to a Harvard Business Review study, nearly 99% of respondents confirmed to become more data centric. Being data centric will help form better business decisions. This will also enhance a better data driven culture in the company. If your customer success managers cannot make use of customer data, it is waste of the data. You need to ensure the data is tailored and possible for clients to use.

article thumbnail

6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

article thumbnail

Agile support: 9 principles to help your team provide personal support at scale

Intercom, Inc.

How do you foster a team culture that focuses on delivering value to your customers when you have limited resources? Agile principles can be a North Star for time-strapped support teams, helping them to keep the customer’s needs at the heart of their decisions so they can provide fast, personal support at scale. Agile teams start small and move fast, collecting and incorporating feedback to iterate their way to bigger and better solutions quickly.

Scale 235
article thumbnail

Jun 15 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, United States Organization: Parsable As a Vice President of Customer Success, you will drive Customer Success strategy and roadmap to ensure measurable success, retention, and expansion across various industry segments. Implement strategies to creates, influence, and improve Customer Experience Management via CXM platforms and industry best practices.

article thumbnail

What is Customer Health Score?

Totango

What is a Customer Health Score? . A customer’s health score can be composed of all the information the company has about the customer, from all probes, people, and systems, past and current. A customer health score takes multiple dimensions of customer data metrics and classifies them into a single representation of green, yellow, or red. Companies measure customer health to speed up and scale communication, prioritization, decision making, and forecasting of their customer success operat