Totango

NOVEMBER 6, 2020

When SAP, one of the world’s largest enterprise software companies, went in search of a way to improve customer retention and expansion, they chose a data-driven customer engagement model. SAP, whose products play a role in 77% of the world’s transactional revenue, managed to implement a customer-centric approach across its vast network by identifying a series of key customer metrics and using them to trigger timely and effective engagements.

Engagement 48

Engagement Data Scale Customer Lifetime Value 48

The Daily Egg

NOVEMBER 6, 2020

Your brand image is everything. Consumers are constantly browsing the web to learn more information about a company before they consider buying anything. Even wholesale buyers conduct due diligence on B2Bs before partnering or purchasing from another business. A quick Google search will display either positive or negative results about your organization.

Management 270

Management Branding Business 270

SaaStr

NOVEMBER 6, 2020

Building a new business in a crowded space with already established competitors can be quite nerve-wracking, to say the least. Market fluctuations, rather than stability, are often the norm, and it’s hard to feel like your brand will have a place in it all. If you’re starting out in an already crowded market, this next case study should give all founders some confidence.

Branding 254

Branding Development Churn Marketing 254

Neil Patel

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could tell you, broadly, what a customer might be interested in, but didn’t provide in-depth details.

Marketing 111

Marketing Advertising Travel Strategy 111

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Payments

SaaStr

NOVEMBER 6, 2020

A ways back we noted a great rant by David Marcus , now of Facebook, and previously President of PayPal. Complaining his employees weren’t using PayPal apps. Well — what did he expect? Yes, he was right. It’s not cool if your team doesn’t use your app every day. But PayPal isn’t Google. Or Facebook. It’s ubiquitous, but it’s not a service everyone is necessarily going to naturally use every day, or maybe even, ever.

VP of Engineering 214

VP of Engineering Customer Support PayPal Healthcare 214

Nimble - Sales

NOVEMBER 6, 2020

When sending out strategic emails to your leads, better results come from more specific and personalized email content. This is where email list segmentation comes in to make sure you’re sending out content that each of your leads can find valuable. If you’re not sure where to start with segmenting out your overall list, we’ve […]. The post 23 Email List Segmentation Ideas to Get More Out of Your Emails appeared first on Nimble Blog.

Marketing 99

Marketing 99

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform.

Sales Hiring 109

Sales Hiring Marketing Social Media Marketplace as a Service 109

Chart Mogul

NOVEMBER 6, 2020

Annual contract value (ACV) is one of the less popular metrics in SaaS. However, it is one of the most important metrics when measuring the effectiveness of your commercial (marketing and sales) teams. ACV isn’t the first thing you cross out when you play SaaS Metrics Bingo (no, it doesn’t exist). Nevertheless, it is still a useful way to assess the performance of your commercial team, especially when you employ a sales motion to grow your company.

Metrics 79

Metrics Subscription Payment Features Finance 79

Neil Patel

NOVEMBER 6, 2020

What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales.

Development Team Review 105

Development Team Review Acquisition Content Marketing Outsourced Development 105

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

ChurnZero

NOVEMBER 6, 2020

This is a a guest post by Ellie Peterson, Customer Concierge at Delighted. . As you stand up your Net Promoter Score ® (NPS) program and responses start flowing in, it can be exciting to read the feedback and calculate your NPS score. But what does that NPS number really mean? Sure, a positive number is positive, and a negative number is, well, negative, but how do you know when your NPS is good, and when it has room for improvement?

Benchmarks 58

Benchmarks Churn Trends Enterprise 58

BitPay

NOVEMBER 6, 2020

BitPay allows merchants to accept cryptocurrency‭ ‬payments from their customers while never‭ ‬being exposed to any volatility risk and instead receive‭ ‬settlements via bank transfers‭. ‬BitPay‭ ‬supports‭ ‬the major cryptocurrencies on the market like Bitcoin‭ (‬BTC‭), ‬Bitcoin Cash‭ (‬BCH‭), ‬Ether‭ (‬ETH‭), ‬Ripple’s‭ (‬XRP‭), ‬and several dollar-backed stablecoins‭.

Merchant Services 52

Merchant Services Blockchain Payment Features Payment Solutions 52

Chart Mogul

NOVEMBER 6, 2020

Annual contract value (ACV) is one of the less popular metrics in SaaS. However, it is one of the most important metrics when measuring the effectiveness of your commercial (marketing and sales) teams. ACV isn’t the first thing you cross out when you play SaaS Metrics Bingo ( no, it doesn’t exist yes, it does — we made it ). Nevertheless, it is still a useful way to assess the performance of your commercial team, especially when you employ a sales motion to grow your company.

Metrics 52

Metrics Subscription Payment Features Finance 52

BitPay

NOVEMBER 6, 2020

Pay Out Crypto to Anyone, Anywhere. BitPay Send ‭ ‬ allows organizations of all sizes to pay employees‭, ‬customers‭, ‬vendors‭, ‬contractors and others with cryptocurrency‭, ‬without having to own or handle digital currency and the inherent exposure to its volatility or risk‭. BitPay Send ‭ ‬ is ideal for companies looking for a fast‭, ‬efficient and secure way to send mass payouts anywhere in the world‭, ‬on any day of the week‭, ‬and at any time‭.

Blockchain 52

Blockchain Payment Solutions 52

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Payments

BetterCloud

NOVEMBER 6, 2020

What a year this has been, right? At the beginning of 2020, nobody could have predicted that we’d all be working (or at least, trying to work) under these circumstances. But as our CEO David Politis said in his keynote, IT stepped up in a big way—and even companies that had no plans of going remote have thrived. Here’s where I’ll stop for a second and ask you to take a very well-deserved bow.

Onboarding 40

Onboarding SaaS Management Data 40

SmartKarrot

NOVEMBER 6, 2020

Role: Vice President of Customer Success Location: Remote, United States Organization: Lionbridge As a Vice President of Customer Success, you will develop and implement a strategic customer success program, increase wallet share, identify areas of opportunity to cross-sell and support new business growth. Lead and build out a Customer Success team that is best in class.

Customer Success 8

Customer Success Systems Review Retention Communication 8

Sales Hacker

NOVEMBER 6, 2020

Sales is all about helping others understand the value you bring to the table. The problem is, it doesn’t matter how beautifully written, concise, and relevant your value proposition is — you can only say it so many times before you start sounding like a broken record. And a lot of the time, even if you convey it in the most elegant manner, people are conditioned to tune you out the second they detect a sliver of self-promotion.

Scale 77

Scale Strategy Technical Review Sales Hiring 77

SmartKarrot

NOVEMBER 6, 2020

To successfully conduct your business, you need to have full control over it. There are many key performance indicators that companies use to gain complete visibility of their business operations. These indicators can be grouped into two categories – leading and lagging indicators. Business performance indicators are usually measured in advance so that the outcome can be adjusted in the favor of the organization.

Scale 8

Scale Customer Success Churn Onboarding 8

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Revenue

SaaStr

NOVEMBER 6, 2020

We’re locking down the A+ guest speakers for our ultra-popular roundtables at SaaStrScale.com on Dec 8-9. Take a look at the latest list: Lauren Goldstein, Annuitas, CRO. Kristen Habacht, Atlassian, Global Head of EDR Sales. Harold Hughes, Bandwagon, CEO. Katie Christian, Calendly, Head of Customer Success. Eric Siu, ClickFlow, CEO. Jim Walker, Cockroach Labs, VP Product Marketing.

Scale 100

Scale Scaling Growth Marketing Product Marketing 100