Tue.Mar 12, 2019

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Marketing Goals Examples for B2B SaaS Marketing Teams

Incredo

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.

Marketing 250
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How do you price your SaaS product while finding the Product market Fit?

SaaStr

Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a month and another $150 a month? The answer is value provided, yes (that’s why Salesforce and Workday can charge so much) … and also, comparables.

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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. We had split into two distinct but complementary functions. We now had “hunters” who acquire new business and “farmers” who nurture existing business.

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How to Find the Right Keywords to Rank #1 on Google For

Neil Patel

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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A Customer Onboarding Checklist for the Digital Era

Totango

When a customer buys your product or subscribes to your service, you need to impress them—fast. Customers form opinions based on their first experiences with a product, so if they get a bad first impression, it can be difficult to change their minds. Customer onboarding is the period after a purchase when your customer is getting to know your product or service.

More Trending

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Crazy M&A Myths You Need to Stop Believing Now

Divestopedia

When you are ready to sell your business, consider these 5 myths about the merger and acquisition process that you will want to avoid. Take a tip from the pros and carefully consider these tips when selling your business.

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Cloud vs SaaS Applications: What’s the Difference?

Nimble - Sales

The information technology has flourished within the last 20 years. Relatively recently, people could hardly imagine affordable internet technologies. These days we consider it a common thing. Most data is stored and processed online nowadays. We call it cloud technologies. The concept of cloud technologies is rather simple. Instead of keeping all the data and […].

Cloud 79
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A No B.S. Guide to Word of Mouth for Software Companies

Sujan Patel

I’ve written on this site before about how word of mouth has been one of the main drivers of growth at Mailshake and my other Ramp Ventures companies. But while word of mouth sounds simple on the surface, I’ve been hearing a lot of questions lately about how you actually put it into practice. What […]. The post A No B.S. Guide to Word of Mouth for Software Companies appeared first on Sujan Patel.

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Learn how to get certified in Microsoft Azure for just $29

IT World

You may be surprised to learn that AWS isn’t the only cloud solution out there. In fact, Microsoft has their own cloud platform that’s surging in popularity. You can explore its potential with the Complete Microsoft Azure Certification Prep Bundle 2019 , discounted by over 90% to just $29. The Complete Microsoft Azure Certification Prep Bundle 2019 includes access to four beginner friendly-courses that’ll show you how to use Azure to deploy a cloud-based environment.

Azure 49
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Subscription60: Tuesday, March 12th

ProfitWell

Good morning, beautiful world. Thanks for tuning in crew, and a very happy day to Ben, our jolly good producer behind the scenes. Let us commence the celebrations with today’s subscription news and recurring revenue resources you can’t miss. Click for sound. SUBSCRIPTION NEWS DIRECT TO YOUR INBOX. Play. or head straight to the video --> Skip ?. The Rundown In resources.

AWS 49
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a16z Podcast: Lessons Learned from Chinese Education Startups

Andreessen Horowitz

When people talk about trends in education technology, they often focus on how to disrupt higher education in the U.S.

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Beaconstac And Kumulos Make Proximity Marketing Simpler

The Marketing & Growth Hacking Publication

Making a beacon-aware app just got a whole lot simpler. Mobile developers and mobile development agencies can now access the robust mobile app performance management by Kumulos as well as Beaconstac’s comprehensive proximity marketing solution to send push notifications using beacons. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies.

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How We Created our SaaS Explainer Video

Upscope

Upscope is a SaaS company and here are the exact steps and resources required for putting together the Upscope home page explainer video. Contents Everything you'll need. Write your scripts. Hire an actor. Do a setup test. Filming day key advice. Edit and publish. Resources you'll needed A Nikkon D7100 DSLR camera with tripod. A teleprompter: $130. A stage trained actor: $140 for the day.

SaaS 40
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Thing About Your Resistance Is

The Marketing & Growth Hacking Publication

While resisting, you are locked in, unable to break free, you create nothing new. Photo by Tim Gouw on Unsplash Courage is resistance to fear, mastery of fear, not absence of fear.?—? Mark Twain Out in the Field Working “I’m going to write a book on it,” I told my buddy Thane a decade ago while we were working on a Gatorade project in a nationwide grocery store chain.

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Product Tip Tuesday: How to Automatically Detect & Remediate Misconfigured Box Settings

BetterCloud

We are back with another Product Tip Tuesday! In light of recent news that dozens of companies inadvertently leaked sensitive data due to misconfigured Box accounts , we have a special Product Tip Tuesday: Box Edition for you all. Yesterday, a cybersecurity firm found that major companies were accidentally exposing sensitive data like bank account and Social Security numbers, passwords, employee lists, and customer data.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Welcome to Episode 214! Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 161
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The 7-Sentence Product Demo Framework: How Storytelling Sells Your Product

Sales Hacker

If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.”. Or maybe this: | “A great product demo sells your story, not your features.”. Those are both good pieces of advice. The problem is that the advice often stops here. Nobody’s done a good job telling you how to tell a good story, or even why it’s so important!

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to see why. He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat.

Scale 206