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Marketing to Developers: Why Happy is Our Hack with DigitalOcean’s CMO Carly Brantz (Pod 545 + Video)

SaaStr

Happiness allows developers to grow. Stay on top of the latest developments. . Developers are unlikely to invest in a product that makes flashy demands with display advertisements. Developers enter product experiences with a technical mindset. Developers want to figure out the product by themselves.

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The Three Types of Customer Success Teams

Tom Tunguz

Self-serve small ACV companies have developed the hybrid CSAM role ( customer success account managers). Ideal for freemium low-ACV startups and some PLG-motions , CSAMs shoulder the responsibility of both technical support and account expansion.

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Braindates Are Open for SaaStr APAC 2023!

SaaStr

with Peter Fernandez, COO & Co-Founder at Sirius Support Innovative businesses, investing, m&a and meeting great people with Paul Evans, EGM, Corporate Development at Xero SaaS distribution for SMBs in the African continent with Karan Bathija, VP, Customer Success at Terragon Limited PLUS 13 more Braindates that are ALREADY FULL!

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Merchant of Record for Mobile Games: What It Is and Why You Need One

FastSpring

Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. To learn more about how FastSpring supports game developers, visit fastspring.gg/. More details on those below.) What Is a Merchant of Record ?

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Welcoming our new Chief People Officer and other senior leaders

Intercom, Inc.

As Chief People Officer, David will lead the company’s global People organization, including talent acquisition, onboarding, learning and development, HR business partners, total rewards, diversity, equity and inclusion, and real estate & workplace experience. Welcome Declan Ivory, VP of Customer Support.

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Essential Guide to ISV Integrated Payments: Benefits and Best Practices

Stax

Developer-friendly infrastructure Your dev team will thank you for this one. Key things to assess include: RESTful APIs and sandbox environments Clear, up-to-date documentation Responsive technical support Look for a provider that sees developers as partners, not an afterthought.

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Build vs. Buy Product Analytics Solution: Which Option to Go For?

User Pilot

TL;DR The build vs. buy strategy is a decision-making framework organizations use to determine whether to develop a solution in-house (build) or purchase it from an external provider (buy). External training resources and technical support to help your team get started immediately.