Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Bandwidth announced their “SaaS Developer Suite” making it easier for SaaS companies to integrate a powerful and unique combination of telecom features.

Sales Hiring 213

Sales Hiring Scale Payment Features Marketplace as a Service 213

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. His paintings have different shapes with very bright colors and we found that our boards developed in kind of the same style. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Hitenism

DECEMBER 26, 2016

Brian Balfour , You’re Too Focused on Product/Market Fit. In a crowded market, you don’t win with marketing, you win with brand. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. “What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. So, with over 2.5 The only problem?

Social Media 145

Social Media Marketing Marketplace as a Service Outsourced Development 145

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. They love SaaS products.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 151

Outsourcing Services Marketplace as a Service Outsourced Development Scale 151

SaaStr

JULY 11, 2019

We got into a very good entrepreneurial working style, which helped us I think tackle, particularly after the massive product pivot, how to just be more iterative and how to work entrepreneurially across the team. The marketplace was doing well. We were growing, but there was still a lot of friction in the product.

Scale 135

Scale Marketplace as a Service Sales Recruiting Scaling 135

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

User Pilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. What is product management? Drives product success.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105

User Pilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How can adding value to products benefit your business?

Scale 98

Scale SaaS Marketplace as a Service Social Media 98

User Pilot

MAY 27, 2025

Use your background in developing digital products, encouraging collaboration on growth projects across departments, ensuring product quality, and demonstrating effective leadership to support Firefox’s growth. This role is based in San Francisco, CA. Image] Who would be the best fit for this job?

Management 52

Management Underperforming Technical Team Scale B2C 52

User Pilot

APRIL 24, 2025

A person who lacks experience leading agile development or working in fast-paced, iterative environments. A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. Experience with end-to-end product delivery.

Payment Methods 52

Payment Methods Payment Solutions Retention Churn 52

User Pilot

FEBRUARY 28, 2023

It’s a crowded marketplace with lots of options, but there’s one that stands out from the crowd. A customer satisfaction survey is designed to understand how happy your customers are with your product or service. There are various types: Net promoter score survey : Would your customers recommend your product?

Marketplace as a Service 98

Marketplace as a Service Churn Onboarding Engagement 98

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Scale 99

Scale Growth Hacking Scaling Sales Hiring 99

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Most organizations develop a set of qualification questions for salespeople to use. Market insights and topics. Marketing or product marketing. Product management.

Sales Recruiting 120

Sales Recruiting Payment Services Payment Methods Sales 120

Neil Patel

OCTOBER 24, 2020

So make sure you choose a candidate who you feel you can develop a professional relationship of comfort and trust with. You can also select a freelancer profile from these marketplaces. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)

Consulting 145

Consulting Sales Hiring Technical Review Sales Recruiting 145

OpenView Labs

APRIL 13, 2020

Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Benefits of good product positioning. Userpilot analytics page.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Vicki, if you’d give us your intro. Vicki Lin : Great. Thank you Ceci.

Payments 129

Payments Scale Scaling Revenue 129

User Pilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth.

Scale 105

Scale User Experience Acquisition Technical Review 105

User Pilot

JULY 28, 2023

A fake door MVP involves having a clickable component in your UI that captures interested users (even when you’ve not started developing that particular feature). A minimum lovable product broadens the scope of what’s in your MVP: what’s the minimum set of features you need to build loyalty? High-fidelity.

Marketplace as a Service 96

Marketplace as a Service Social Media Machine Learning Artificial Intelligence 96

OpenView Labs

NOVEMBER 21, 2023

For just SaaS products (removing marketplaces, eCommerce, and DTC), the average activation rate is 36%, and the median is 30%. We’d say your paid plan must cover the cost of marketing and product development. So what’s a good activation rate? We believe that activation below 20% makes it hard to build a business.

Scale 52

Scale Benchmarks Sales Hiring Retention 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

OpenView Labs

JUNE 16, 2020

Experimenting with product/market fit. Experiment with product/market fit. As the marketplace shifts, new constraints are giving rise to new opportunities. The best companies are refining their product to meet customers where they are today. The marketplace is flooded with people. Tools like BurnRate.io

Sales Hiring 81

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 81

OpenView Labs

JULY 12, 2019

At the time, I was running strategy and analytics departments—everything from simple marketing analysis and dashboarding to financial analysis, FP&A and big data. Slowly, marketers started coming into my quant departments for guidance on how to divvy up their budgets or develop analytically-derived audience segments.

Data 75

Data Marketplace as a Service Advertising Branding 75

Sales Hacker

JUNE 17, 2025

Look on the multi-product side, especially for vertical software, I think everyone thinks they’re kind of unique in a snowflake. There are real estate developers. And it gets to market faster and we develop it and we build against it. I thought there was too much noise in the market and this solution.

AI 80

AI Technical Advisors Underperforming Technical Team Sales Hiring 80

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

User Pilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 105

Data Social Media Interviewing User Experience 105

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

SEPTEMBER 4, 2023

Blue Ocean’s strategy sees market boundaries and structures as flexible and shaped by companies’ actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 90

Strategy Technical Review Business Innovation 90