SaaStr

OCTOBER 10, 2022

Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Scale winning behaviors. Key takeaways.

Scale 267

Scale Sales Hiring Marketing Venture Capital 267

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision.

Travel 199

Travel Revenue Underperforming Technical Team Scale 199

User Pilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

User Pilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Sales Hacker

SEPTEMBER 26, 2019

Not only does the sales team have strong performers, but the entire company’s mission is focused on changing the industry’s approach to sales by giving sellers the information they need to close more deals. . How do you improve a sales team’s performance when they’re already operating at world-class levels? . My plan? .

Scale 66

Scale Underperforming Technical Team Sales Hiring Scaling 66

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. It helps your leaders scale and creates a CXO pipeline for the company. Silicon Valley has a deep talent bench.

Scale 214

Scale Sales Hiring Cybersecurity Underperforming Technical Team 214

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys.

Underperforming Technical Team 103

Underperforming Technical Team Scale Interviewing Social Media 103

Intercom, Inc.

APRIL 22, 2019

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. Collaboration pains increase as you scale. Short on time?

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

Totango

MAY 5, 2021

It is important that companies collect this valuable voice of customer data , and then use it to best leverage results into effective action. . There is an index that scores customer satisfaction on a scale of zero to ten. Develop training modules to address weak points, as well as fix software bugs.

Data 118

Data Underperforming Technical Team Software Review Technical Review 118

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. The same is true of data - data informs decision-making, but doesn’t replace it. Strategy - annually changes. Good decision-making is extremely important. MSPOT stands for: Mission - rarely changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

MARCH 14, 2024

How to measure customer behavior with data analytics. TL;DR Customer analytics or customer behavior analytics is the practice of collecting and analyzing customer data to make better business decisions. Benefits of analyzing customer data: Understand customer behavior patterns. This data isn’t just for top-level strategy.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I considered the four companies and chose Gorgias based on my experience with their team during the interview process. The more data you have, the better. 7 Tips to get 7,000 Customers.

Scale 259

Scale Sales Hiring Sales SMB 259

Buffer Resources

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Here’s my observation of “the good, the bad, and the ugly” of Bluesky. Here are some of them.

Social Media 128

Social Media Underperforming Technical Team Scale User Experience 128

Intercom, Inc.

DECEMBER 8, 2020

But with so much data to consider, how can you define the help desk metrics that matter for your team? As Seth Godin once put it: “Don’t measure anything unless the data helps you make a better decision or change your actions.” What are help desk metrics? Transparency naturally occurs when you implement clear, measurable goals.

Customer Support 211

Customer Support Metrics Technical Review Scale 211

User Pilot

MARCH 7, 2024

AI writing assistants help teams make their microcopies concise but informative and engaging. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. Just like in NPS, the metric data comes from the survey.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. Increase expansion revenue : When you collect and analyze consumer intent data, you can spot which users will likely upgrade to a higher plan or purchase additional products. Here are five strategies to guide you.

Scale 105

Scale Underperforming Technical Team Churn Trends 105

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

User Pilot

MARCH 23, 2023

And how can customer success teams address them to ensure product growth? Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs. 3: Poor customer service or experience with the sales teams can make customers churn.

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

User Pilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Applying insights from market research to product development and marketing strategies can significantly enhance business growth. The outcome? Quantifiable. Attainable. Focus groups.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JANUARY 15, 2024

It involves feeling bad for their negative experiences and wanting to see them improve, but it doesn’t necessarily mean you understand their perspective or experience their emotions firsthand. How to conduct user research to incorporate empathy into your design project Product teams are not mind readers (that would have been cool!).

Scale 105

Scale Interviewing Underperforming Technical Team Innovation 105

Hull

FEBRUARY 7, 2021

Data is now everywhere and readily available for marketers to use, and doing exactly that will be what sets apart the most successful organizations from the pack. Companies that leverage customer behavior data outperform their peers by 85% in sales growth and more than 25% in gross margin. What is product data, exactly?

Scale 59

Scale Data Marketing Strategy 59

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

OCTOBER 18, 2019

At SAP, our Sales Skills Assessment asks sales executives to self-assess their proficiency across a wide range of skills crucial to their success, using a scale from 0 (or, “new”) to 4 (“expert” level). Data-Driven Coaching. Skills range from universal selling skills (e.g. prospecting, account planning, etc.)

Sales Enablement 41

Sales Enablement Scale Data Strategy 41

User Pilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users. Let’s get right to it! Who can use the Pendo app?

Underperforming Technical Team 97

Underperforming Technical Team AI Scale Onboarding 97

Audacix

OCTOBER 19, 2023

million was the average cost of data theft all over the world, as per reports from IBM. These weak points, if left unaddressed, can be exploited by hackers as an entry point for launching cyberattacks, infiltrating systems or data, or causing harm to an organization. This should be part of your overall cybersecurity strategy.

Underperforming Technical Team 40

Underperforming Technical Team Enterprise Software Management 40

Audacix

OCTOBER 19, 2023

million was the average cost of data theft all over the world, as per reports from IBM. These weak points, if left unaddressed, can be exploited by hackers as an entry point for launching cyberattacks, infiltrating systems or data, or causing harm to an organization. This should be part of your overall cybersecurity strategy.

Underperforming Technical Team 40

Underperforming Technical Team Enterprise Software Management 40

User Pilot

AUGUST 14, 2023

Analyzing user sentiment is an essential step for all product developers and marketers to take. Survey bias can lead to inaccurate answers, the need to redo costly research, and the deployment of ineffective strategies due to false insights. Ineffective strategies. And we are here to help! Another reason can be wrong targeting.

Underperforming Technical Team 93

Underperforming Technical Team Scale Technical Review Systems Review 93

SaaStr

OCTOBER 10, 2019

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Join Joaquim Lecha, CEO at Typeform, and Christoph Janz, Managing Partner at Point Nine, as they delve into freemium at scale. We give them the superpowers of the developer and the designer. Joaquim Lecha | CEO @Typeform.

Scale 139

Scale Scaling Payment Methods SaaS Payments 139

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 108

Scale Scaling AI Search AI 108

Sales Hacker

SEPTEMBER 15, 2022

Such statistics leave little room for doubt that the B2B sales industry is in dire need of full-scale modernization. Why your sales team is losing deals in 2022. It’s a strategy that privileges volume over quality. 43% cited poor timing or insufficient data on when to reach out. 33% had poor sales demos.

Scale 96

Scale Technical Review Development Team Review Underperforming Technical Team 96

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

JUNE 30, 2023

Use both close-ended and open-ended questions to collect holistic VoC data. This data allows product managers to make more informed product development and roadmap planning decisions. What are the different techniques to collect VoC data? Trigger customer feedback surveys contextually for existing customers.

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

Totango

OCTOBER 20, 2020

It is important that companies collect this valuable voice of customer data , and then use it to best leverage results into effective action. . There is an index that scores customer satisfaction on a scale of zero to ten. Develop training modules to address weak points, as well as fix software bugs.

Data 86

Data Underperforming Technical Team Education Software Review 86

User Pilot

FEBRUARY 26, 2023

Examples of customer retention survey questions include: Net promoter score (NPS) : “How likely are you to recommend our product to others on a scale of 0-10?” Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand.

Retention 98

Retention Scale Underperforming Technical Team Churn 98

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. A swath of data and learning, but, ultimately, the decision to pull the plug. This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. The result?

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59