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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 251
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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. But to develop a GTM strategy, you must have Product Market Fit. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Scale 257
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5 Secrets to Product Velocity as You Scale with Drata’s VP Product

SaaStr

How do you scale a product organization quickly? You put the product in the hands of users and use real data from real users to measure success and determine how the features are being used. 4: Understand Vision vs. Execution Striking a balance between vision and execution is crucial for any successful product strategy.

Scale 252
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Key Strategies for Scaling Revenue in 2022 with Confluent President of Field Operations Erica Schultz (Pod + Video)

SaaStr

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. Drive transformation in your team.

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Managing Product Feedback at Scale

With so many voices competing for attention, you need a means of effectively dealing with all of the data that will come your way. How to make more strategic product roadmap decisions based on data, not opinions. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders.

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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. This not only protects sensitive customer data but also builds trust and credibility with users. One pivotal yet often overlooked area is payments. With Usio, there are no excuses—only results.

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Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal (Video)

SaaStr

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. When teams work independently like this, it results in siloed data, making it difficult to see the impact. Key takeaways.

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Managing Product Feedback at Scale

With so many voices competing for attention, you need a means of effectively dealing with all of the data that will come your way. How to make more strategic product roadmap decisions based on data, not opinions. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders.

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MLOps 101: The Foundation for Your AI Strategy

And for those who are already underway, scaling their results across their organizations is completely uncharted waters. How can MLOps help data science teams, business leaders, and IT professionals build a resilient and scalable foundation for their AI initiatives? What are the core elements of an MLOps infrastructure?

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How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data. What better source of insight into what those are and how they’re changing than your customers themselves?

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How to Work with Your Customer Success Team to Create a Great Product Feedback Experience

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.