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The Rise of Data Lakes in Software Architecture

Tom Tunguz

Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before.

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High NRR Can Scale Infinitely. Invest More There.

SaaStr

A question so many of us had in the earlier days of SaaS was … will we max out all our bigger customers? We all saw especially larger customers buying more and more each year, but most of us founders a generation or so ago in SaaS worried we’d max out our larger accounts. The post High NRR Can Scale Infinitely.

Scaling 335
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What is the Structure of the Typical SaaS Company as it Scales?

Tom Tunguz

This post is part of a series leading up to SaaS Office GTM Edition on June 24 in which we’re reviewing the results of the 2020 Redpoint GTM survey. Today, we’re answering the question: how do teams grow as a startup scales? And at that scale or higher, CROs lead the go-to-market for more than 50% of respondents.

Scale 354
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Survey Data Analysis for SaaS: Understanding User Feedback At Scale

User Pilot

Wondering how to unlock the full potential of your survey data and if survey data analysis will be of any help? The sheer volume of data generated can quickly become overwhelming, and this is where survey data analysis can help you. Quantitative data is numerical data or information you can easily measure for analysis.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them. Here’s how.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. Without it, you don’t have a business. What does that mean?

Scale 251
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Unveiling the Data Behind Effective Scaling with ICONIQ Growth Partner Doug Pepper and Partner & Head of Analytics Christine Edmonds (Pod 637 + Video)

SaaStr

Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. They initially double their ARR each year in scaling post $10M. For most SaaS startups, 60-75% of the costs are personnel related. They’ve returned to the pre-pandemic outlook of efficient growth.

Scale 224
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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

However, despite the growing recognition of its benefits, there is a lack of comprehensive guidance on the practical steps to launch, expand, and scale these intricate pricing models. Integrate with your external systems, from your CRM to your ERP, to synchronize data and align reports and dashboards across your entire ecosystem.