article thumbnail

The Rise of Data Lakes in Software Architecture

Tom Tunguz

Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before.

article thumbnail

Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Science as a Growth Lever for SaaS Businesses

Inturact

If you’re like most SaaS companies we interact with, you wish you had a crystal ball that could show you exactly what your customers want and how to keep them coming back for more. What if we told you that SaaS data science can provide that crystal ball for you?

Data 57
article thumbnail

Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

article thumbnail

Negotiate Better SaaS Contracts and Renewals. Get More From Your SaaS With Data

It's all too easy for companies to overspend on SaaS and for SaaS applications to go underutilized. Lack of insight into active SaaS contracts and lack of data on actual SaaS usage. LeanIX SMP offers IT and Procurement teams the ability to discover all the SaaS contracts the company currently pays for.

article thumbnail

Top 10 Trends in Data & AI at the Impact Summit

Tom Tunguz

On November 8th, I’ll share my 10 Top Trends in Data & AI at the IMPACT Summit. Last year, I covered 9 topics: Cloud data warehouses will process 75% of workloads by 2024. Data workloads segment into in-memory, cloud data warehouse, & cloud data lakes. Metrics layers unify the data stack.

Trends 235
article thumbnail

How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.

article thumbnail

Cover Your SaaS: How to Overcome Security Challenges and Risks For Your Organization

Speaker: Ronald Eddings, Cybersecurity Expert and Podcaster

So, you’ve accomplished an organization-wide SaaS adoption. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible.

article thumbnail

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization—and the key to improving conversion in your product is to never stop asking questions. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. If you’re stuck wondering: “What causes most users to leave?”

article thumbnail

How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

article thumbnail

Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

Use your billing platform to integrate data, manage your licensing and provisioning process, mediate and rate usage, and automate your entire workflow to plug revenue leaks. Integrate with your external systems, from your CRM to your ERP, to synchronize data and align reports and dashboards across your entire ecosystem. No worries.

article thumbnail

12 Reasons Snowflake Costs Get Out of Control — And How to Solve It

While usage costs can be better managed for your internal BI use case, Snowflake costs skyrocket for SaaS providers because the need to deliver real-time, interactive analytics in a multi-tenant environment is always on. But their collective impact can add up to a budget-busting blizzard if not addressed.