Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr
SaaStr
JUNE 29, 2023
As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. Software that is difficult or time-consuming to remove is more likely to be purchased and renewed. SaaS buying has changed. Why is this? Well, they’re sticky.”
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