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Sharing Intercom’s values

Intercom, Inc.

We had this big, ambitious vision grounded in a deep understanding of a problem that really mattered to our customers. We obsess about our customers’ success. We love solving our customers’ most important, most urgent, and most valuable problems. When Accounting does it, customers get billed seamlessly.

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How a Merger of Salesforce and Slack Would Change the SaaS Landscape

Tom Tunguz

Microsoft has amassed the most extensive channel for SaaS companies, and each of these vendors pushes teams to current customers, many of whom are moving to the cloud and relying on Microsoft for guidance. Third, the next horizon for instant messaging is the development of custom workflows within large enterprises.

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Move Over, Sales: Why Product and Marketing are the C-Suite’s New Power Partnership with Checkout CMO Leela Srinivasan and CPO Meron Colbeci (Pod 627 + Video)

SaaStr

Customer voice for the win From KPIs to CRMs, the goal of satisfying the target audience should be the foundation for building every aspect of the business. Aligning the efforts of both product and marketing to match the need of customers is critical. Find your hero customer. Customer research. Every brand needs a voice.

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The seven steps of a successful customer success book shift

ChurnZero

Every customer success leader has encountered or will eventually encounter a book shift: the process of reassigning accounts between different customer success managers. In the relatively new field of customer success, however, you might not have the benefit of this experience within your own team—which is why we’re here to help.

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CFO Tools You Should be Using in 2022

SaaSOptics

Chargify is a powerful B2B SaaS subscription management software that enables you to employ complex pricing strategies (like prepaid usage or real-time multi-attribute billing), so you can bill exactly the way you want—without the time or financial investment of building out a custom solution. They have a whole host of CRM tools to browse.

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Story of a portrait: how we create our Intercomics

Intercom, Inc.

This year marked seven years since Intercom was founded, and features the founders onboard the Inter-Express Train as we “cross the chasm”. The scene we were depicting, with so many details and company in-jokes, required exceptional attention to detail, as can be seen on the Inter-Express train.

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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition. This article will help answer that exact question. What is growth marketing?