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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities.

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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

They’re helping to educate with hands on workshops. I mean, I would say the, the tactic that’s really working for us is, the momentum that comes from the obsession on our customers as a, um, as an entrepreneur, as One of the co founders of qualified, I chose to be our first customer success manager, right?

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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. You can tune into Workshop Wednesday every single Wednesday at 10 a.m. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. It’s much easier to sell something to a customer you’re already working with than it is to win them again and again.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Strategizing Customer Penetration for Enhanced Growth

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Strategizing Customer Penetration for Enhanced Growth For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

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Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

Likewise, on a win, the rep’s answer is usually a guess, but I have heard of cases in which reps are required to call the new customer and ask. Or the question is asked by Customer Success. Vendors using a subscription model price their offering by interview volume. Five to ten interviews per quarter is common.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Crafting value for a persona In addition to launching AudiencePlus, Founder & CEO Anthony Kennada was also the founding CMO of Gainsight, credited as creating the category of customer success in SaaS. The proof of their success came when the company went from $0 to $100M in ARR, and was later acquired by Vista at a $1.1B