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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

By incentivizing engagement and collaboration, Usio fosters a community-driven approach where everyone has a stake in the platform’s prosperity. This enables SaaS companies to swiftly implement Usio services without overhauling their existing systems, allowing them to focus on delivering exceptional software solutions.

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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023.

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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Sales should work more closely with marketing to build the right ICP (Ideal Customer Profile) so that marketing can target this demographic and bring more sales-ready opportunities to the table. Sales and marketing will perform better when you can clearly define who will buy your software and pinpoint what drives them to purchase.

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Digital Product Experience: What Is It & How to Optimize It

User Pilot

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it.

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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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The Secrets Behind Creating Scalable Products with Box’s CEO, Aaron Levie

SaaStr

You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. We never sustainably fell behind from what one could actually do with computing and software because of this—not being on-prem didn’t destroy us. Don’t neglect your existing customer base.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers. What are SaaS companies?