Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Sales Funnel 111

Sales Funnel Payment Methods SaaS Payments Payment Services 111

OpenView Labs

JANUARY 5, 2021

What to expect: SaaStock brings together SaaS founders, executives, and investors to share their experiences and tactics in a series of practical content sessions and workshops. There will be 200 sessions and training workshops across 10 session tracks from top brands like AT&T, Deloitte Digital, HP, Microsoft, and NBC.

SaaS 98

SaaS Blockchain Marketplace as a Service Entertainment 98

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Marketing 145

Marketing Web Development Web Developers Social Media 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

OCTOBER 1, 2021

From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format. This can later be used for reference or, as I’ll outline below, as a way to repurpose your marketing content. This allows users who don’t have time to listen to still access their content.

Social Media 145

Social Media AI Search Content Marketing AI 145

Buffer Resources

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

Strategy 132

Strategy Social Media Development Team Review Software Review 132

SaaStr

APRIL 4, 2023

Virality and content marketing will be essential to create traffic and win new customers. How CAC targets drive GTM strategies: If Your CAC Target Is Low You’ll likely focus on small-to-medium businesses and use tools like inbound sales and low-touch or no-touch self-service. The sales cycle at this stage may be very short.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Intercom, Inc.

APRIL 12, 2018

We’ve brought in SEO as a function, we’ve hired a PR agency to help us make the brand recognizable outside of just the Dribbble designsphere, and we’ve just started to thinking about content marketing. We could rent out a venue and invite amazing designers to come out, tell their story and teach workshops.

Business 215

Business Branding Startup Leadership 215

Neil Patel

NOVEMBER 5, 2020

To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. Within minutes of signing up, which of course you can do with your Google account, you’re in and exploring content. A keen is a topic board where you’ll curate your content.

AI Search 143

AI Search Social Media Artificial Intelligence Machine Learning 143

Intercom, Inc.

DECEMBER 16, 2019

It’s important to note that ABM and traditional demand generation tactics, such as paid ads and content marketing, are complementary rather than mutually exclusively. 4 benefits of account-based marketing. ABM is well-suited to pursuing large companies who have longer sales cycles and more complex sales needs.

Scale 189

Scale Marketing Business B2B 189

SaaStr

MAY 28, 2024

Some go for content marketing because it’s cheaper, but is the content amazing? Instead, they say they’re doing all the free stuff, like spending three months starting a podcast. That’s “free,” but what about all the soft costs and time? No, it’s terrible. You have to do the free stuff. It always works.

Sales Hiring 306

Sales Hiring Scale AI Search AI 306

GetUplift

FEBRUARY 22, 2019

They find you through the content marketing plan you painstakingly designed, the comprehensive SEO and linking strategy you built, the paid ads… … And all the other marketing you put in place. In this workshop, we looked at all three and examined the different ways you can use them to increase conversions.

Social Media 55

Social Media Pricing Software Review Strategy 55

User Pilot

AUGUST 30, 2024

Product-led blog content Product-led content marketing goes beyond traditional blog posts to create engaging content that addresses customer problems while subtly promoting your product’s features, benefits, and use cases. Try Userpilot.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

User Pilot

MAY 3, 2022

Many large SaaS companies will go so far as to host conferences or workshops just to spread awareness across their target audience. While PPC plays a role in most SaaS marketing strategies, it becomes extremely expensive really quickly. The key to organic content marketing is that it’s engaging, free, and conversational.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Sales Hacker

MARCH 22, 2018

You’ll find a number of different lead generation services: Inbound lead generation agencies (content marketing, social selling, SEO experts). Because not following up with calls after emails or not doing a technical workshop after a demo will hurt your business. 3) Systematically generating leads. Outsourcing = Flexibility.

Outsourcing Services 98

Outsourcing Services Sales Outsourcing Outsourced Development Scale 98

Neil Patel

JULY 6, 2021

This platform offers trainers, events, and team workshops to help small business owners and managers become the best version of themselves. I offer many great resources to help you with your SEO, content marketing, and paid advertising. Building Champions. Neil Patel. Career, Executive, and Business Coaching: FAQs.

Underperforming Technical Team 137

Underperforming Technical Team Business Technical Review Interviewing 137

OpenView Labs

APRIL 10, 2019

That’s why according to the Content Marketing Institute’s 2019 Industry Benchmarks, Budgets, and Trends report , 74% of B2B marketers have begun creating long-form content. Source: Content Marketing Institute. Source: Backlinko. Maximize your “About Us” Page. The reason?

B2B 96

B2B Outsourcing Services Social Media Outsourced Development 96

Buffer Resources

MAY 9, 2024

Posts that hit the following points will be rewarded: Relevant to your experience and existing audience Specific to a niche or target audience Use appropriate keywords to maximize visibility This rings true for me, with content on social media, remote work, career growth, and content marketing at the forefront of my feed.

Social Media 138

Social Media AI Search Branding Underperforming Technical Team 138

Baremetrics

JANUARY 3, 2022

Adobe Summit Date: April Location: Virtual Price: Free If you work in marketing and content management for a SaaS company, this is a great way to learn how to add a bit more beauty to your copy. Content Marketing Annual Conference Date: April Location: Boston and virtual 3. I’m definitely interested!

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

GetUplift

JULY 4, 2024

It has to incorporate conversion strategy without over-simplifying the solution — and it has to work with the strategies the Product, Creative, Content Marketing , Growth & Acquisition and Sales teams are using to hit KPIs and grow the business. They’re a great partner. The rest, GetUplift handles behind the scenes.

Scale 75

Scale Technical Review B2B Strategy 75

SaaStr

APRIL 19, 2023

Businesses are often content farms pushing out low-quality blog posts that no one will read in an attempt to boost SEO and visibility. Of course, don’t take this advice if you have a fantastic content marketing engine like Notion, Gitlab, or Hubspot with millions of monthly visitors. Keep doing what you’re doing.

Sales Hiring 157

Sales Hiring Marketing ChatGPT Strategy 157

User Pilot

AUGUST 6, 2024

You can do it by: Creating product-led content , like blog posts, guides, and videos. Hosting webinars and workshops. The company is known for its content marketing. It keeps users up to date with new feature releases , improves their skills, and, ultimately, allows them to realize the full product potential.

Engagement 105

Engagement Retention Social Media Customer Lifetime Value 105

User Pilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Related posts: Using Content as a tool for better Customer Success.

Scale 45

Scale Content Marketing Social Media Subscription 45

Chart Mogul

JULY 5, 2022

The next morning, we excitedly jumped into the first day of content, starting with a keynote from Nick Franklin (Founder/CEO). The final day kicked off with more engaging and informative sessions from Sales, Product, and Content Marketing as well as learning about the Engineering roadmap.

Sales Hiring 52

Sales Hiring Travel compliance Content Marketing 52

Unbounce

OCTOBER 24, 2023

While it can be daunting to think about budgeting for multiple SaaS digital marketing campaigns, especially if you’re a small startup, the good news is some of these channels are free. SaaS content marketing SaaS content marketing can take on various forms, from search engine optimization (SEO) to blogging.

Marketing 52

Marketing Strategy SaaS Social Media 52

SaaStr

APRIL 11, 2019

And the notion of taking content that might have been expressed through an event channel similar to this, into things like digital. We do live video workshops. So our blog posts were all about the job of customer success. We started a podcast series. And we have job matching programs. ” Right?

Scale 149

Scale Customer Success Artificial Intelligence Sales Recruiting 149

The Marketing & Growth Hacking Publication

APRIL 19, 2019

Jeff Bullas, social media strategist and content marketing influencer, highlights four foundational content types to strategize around. Join us NEXT WEEK at Asana HQ for free hands-on Asana workshops during the #AsanaTogerher World Tour. no colors, no life, and no activity. Save your seat now: [link] ??

Social Media 40

Social Media Growth Hacking Entertainment Content Marketing 40

yoursales

DECEMBER 12, 2018

PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. You’ll get lots of content from us along with advice for your sales process. Back to the Start of the List & Table of Contents.

Scale 100

Scale Payment Methods Payment Solutions Outsourcing Services 100

FastSpring

JUNE 11, 2024

SEO work as well as content marketing and strategy. We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space.

Sales Recruiting 114

Sales Recruiting Software Review Payment Solutions SaaS Payments 114

User Pilot

JUNE 13, 2022

Here is a list of SaaS blogs that cover topics in product marketing: Kalungi. The Kalungi blog is about adopting SaaS strategies, including product marketing, inbound marketing, and content marketing. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

Venture Capital 52

Venture Capital SaaS Data Scale 52

yoursales

DECEMBER 12, 2018

PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. You’ll get lots of content from us along with advice for your sales process. Back to the Start of the List & Table of Contents.

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

SmartKarrot

MARCH 2, 2022

. #1 Growth Marketing Strategy – Use content to demonstrate authority. Content Marketing – one of the most important strategies of growth marketing – helps you establish authority in the industry. People who have worked in the SaaS industry would understand the effectiveness of content marketing.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

DECEMBER 28, 2022

In this week’s Workshop Wednesday, SaaStr founder and CEO Jason Lemkin shared 8 ways you can inspire the sales team today. A senior or junior marketing manager doesn’t count. A content marketing manager making infographics doesn’t count. Deceleration doesn’t mean recession or downturn. How can you get more leads?

Sales Hiring 290

Sales Hiring Sales Systems Review Content Marketing 290

SmartKarrot

FEBRUARY 15, 2022

Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. His content marketing program aids bloggers in creating, improving, and sharing material to boost traffic. Adrian Swinscoe. Annette Franz.

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

GetUplift

FEBRUARY 15, 2019

In this workshop, we examined Cialdini’s 7 principles of persuasion. As I mentioned in my previous workshop, if we want to increase conversions and grow our business, we have to understand how our audience makes decisions, what influences them, what their real intent is, and their desired outcomes. Meet Dr. Robert Cialdini.

Social Media 65

Social Media Travel Pricing Branding 65

Unbounce

AUGUST 20, 2019

The best marketers would agree that a content brief can paint a clear picture for anyone you work with. Taru Bhargava of Foundation Marketing is one of them. When she first started out as a content marketer, Taru commissioned freelance writers to contribute long-form articles. Tickets are still available.

Marketing 112

Marketing Underperforming Technical Team Technical Review Strategy 112