Kellblog

SEPTEMBER 5, 2021

A few days ago, Steve Pockross released a new episode of his Yes, And Marketing podcast on which he interviews a series of “eclectic and enlivening” marketers where “your weird shower thoughts and disparate liberal arts references take a road trip.” Imposing simplicity , a critical duty for all marketers.

Marketing 91

Marketing Interviewing Startup Mobile 91

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Facebook Groups are underrated by marketers. Don’t get me wrong.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Social Media 145

Social Media Marketing Advertising Content Marketing 145

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Personalized digital marketing campaigns bring potential users closer to your brand and make them more likely to convert.

SaaS Payments 100

SaaS Payments Trends Payment Solutions Payment Methods 100

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Payment Methods 145

Payment Methods Scale Payments Marketing 145

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. We call this situation “marketing arbitrage”.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Scale 189

Scale Marketing Business B2B 189

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

User Pilot

APRIL 21, 2024

To attract the right audience, create content that addresses their needs. It’s optimized for mobile users, has a strong headline and CTA, and loads fast. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). SEO content is just one way to attract prospective customers.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Artificial Intelligence 144

Artificial Intelligence Machine Learning AI Search Marketing 144

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Tom Tunguz

MARCH 17, 2015

Can the marketing team generate enough leads for the inside sales team to attain their monthly quota? The Marketing team’s mandate is to generate these leads in a cost-effective way and develop a portfolio of lead-generation mechanisms. Below are the five marketing channels I’ve observed at SaaS companies.

Scale 131

Scale Marketing SaaS Content Marketing 131

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Sleep so much?

Social Media 129

Social Media Marketing Advertising Branding 129

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.

Trends 137

Trends Social Media Marketing Branding 137

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!” You’re paying me $500 a month.

Scale 236

Scale Sales Hiring Technical Advisors Scaling 236

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 122

Marketing Business Sales Consulting 122

SaaStr

MARCH 10, 2020

Put yourself out there in the mobile app. You can basically run the full sales & marketing toolkit for $0 if you have to. But you can do press, events, content marketing, SEO and even outbound sales without spending one dollar. The top 2–3 events in your industry are full of buyers. Join cocktail parties.

Mobile 238

Mobile Content Marketing Sales Marketing 238

Neil Patel

DECEMBER 5, 2022

As a savvy content marketer, you know when it’s time to get innovative. Let me show you how to use Ubersuggest—an SEO content marketing tool—to help you break past your block. Head to Ubersuggest and enter your target keyword(s) or topic into “Content Ideas.”. One way is to give direction to your writing.

AI Search 80

AI Search AI Content Marketing Mobile 80

Neil Patel

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. From an e-commerce perspective, we tend to think of guidance as leading customers from the marketing funnel to the sales funnel.

Marketing 102

Marketing Sales Social Media Merchant Services 102

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. Our newsletters exploded during Covid, in part because we reinvested in them, and perhaps in part because of the general resurgence of newsletters in the mobile-first age.

Mobile 217

Mobile Content Marketing Engagement SaaS 217

Unbounce

MAY 4, 2023

Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Because—as they discuss—not every AI tool is a good fit for marketers.

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

SEPTEMBER 12, 2021

But the thing is, they’d actually started the company as a mobile SDK 2 years earlier. They are your content marketers, your word-of-mouth engine, and sometimes, your little acorns that can grow into a big customer. But it’s so fun and rewarding to watch a great one scale from the early days to a market leader.

Scale 219

Scale Sales Hiring Investment Mobile 219

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Content Marketing and B2B Local SEO.

B2B 141

B2B B2C Mobile Transportation 141

Tom Tunguz

SEPTEMBER 13, 2016

But many SMB SaaS startups eventually outstrip their initial user acquisition channels whether they be word-of-mouth, content marketing, mobile app distribution, channel partnerships. Some go-to-market teams are able to balance these demands well using Kenny van Zant’s flywheel model.

SMB 100

SMB Scale Startup Marketing 100

SaaStr

MARCH 15, 2021

“How to Build Out Your Marketing from Bootstrapping to $100M with SwagUp” Bootstrapping content is always popular and this session from Swagup is no exception. A lot of good learnings on when and how to set up your first field team (physical office or not) outside the U.S. #5. It’s very good. #7.

Cloud 140

Cloud CTO Scale Venture Capital 140

Sales Hacker

JULY 3, 2020

The company I work for primarily sells to marketing teams. But our content marketing services can impact human resources, customer service, investor relations, sales, and account management as well. I asked what KPI the marketing department had set to accomplish that goal. I stopped her right there.

Sales Hiring 119

Sales Hiring Mobile Content Marketing Sales Enablement 119

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 252

Scale Sales Hiring Scaling B2B 252

Unbounce

FEBRUARY 13, 2019

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. ” What does AMP mean for marketers? .” record scratch*.

Marketing 111

Marketing Technical Review Software Review Mobile 111

How To Buy Saas

MAY 23, 2021

If you’re looking for a fair and competitive intelligence tool that would reveal all you need to know before joining a new market, thinking of a market expansion, or when you require to stay on top of emerging trends and opposition, you will probably end up deciding between Semrush and Similarweb.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Backlinkfy

SEPTEMBER 6, 2019

As most transactions are made more and more digitally, it’s time to rethink your online and mobile marketing strategy. With a solid digital marketing strategy and how to implement it, you will be one step ahead of your competitors. So how do you get about creating a solid digital business marketing strategy, that yields results?

Consulting 40

Consulting Outsourcing Services Marketing Social Media 40

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Pendo – the best digital analytics tool for mobile apps. Adobe Analytics – best for predictive marketing analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Pendo – the best digital analytics tool for mobile apps. Adobe Analytics – best for predictive marketing analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52