SaaStr

MARCH 10, 2020

Put yourself out there in the mobile app. You can basically run the full sales & marketing toolkit for $0 if you have to. But you can do press, events, content marketing, SEO and even outbound sales without spending one dollar. The top 2–3 events in your industry are full of buyers. Join cocktail parties.

Mobile 233

Mobile Content Marketing Sales Marketing 233

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. Our newsletters exploded during Covid, in part because we reinvested in them, and perhaps in part because of the general resurgence of newsletters in the mobile-first age.

Mobile 195

Mobile Content Marketing Engagement SaaS 195

SaaStr

SEPTEMBER 8, 2020

When it started out, Algolia was a lightweight mobile SDK that was anticipated to work inherently on mobile in 2012 when phones were much less powerful today. It simply wasn’t a big enough problem on mobile that you could build a business around it. The idea is to identify your superpower(s) and double down on it.

Scale 218

Scale Sales Hiring Technical Advisors Scaling 218

Neil Patel

OCTOBER 13, 2020

Some of these include a searcher’s location, your Google My Business listing, online reviews, your website’s mobile optimization, and more. Content Marketing and B2B Local SEO. Creating content is a great way to optimize for B2B local SEO. Link building is another pillar of local content marketing strategy.

B2B 141

B2B B2C Mobile Transportation 141

Sales Hacker

JULY 3, 2020

The company I work for primarily sells to marketing teams. But our content marketing services can impact human resources, customer service, investor relations, sales, and account management as well. Does the marketing team understand the sales team’s biggest pain points? Who’s your mobilizer, and how can he or she help?

Sales Hiring 119

Sales Hiring Mobile Content Marketing Sales Enablement 119

SaaStr

SEPTEMBER 12, 2021

But the thing is, they’d actually started the company as a mobile SDK 2 years earlier. They are your content marketers, your word-of-mouth engine, and sometimes, your little acorns that can grow into a big customer. But it doesn’t have to be Year 1. So many SaaS leaders started slow, and then accelerated.

Scale 195

Scale Sales Hiring Investment Mobile 195

SaaStr

MARCH 15, 2021

. “A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7. Watch this one. #9.

Cloud 138

Cloud CTO Scale Venture Capital 138

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. Bulk analysis can be done for keywords.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Neil Patel

DECEMBER 17, 2019

I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Mobile searches aren’t worth as much – first off, if the keyword mainly gets searched from on mobile devices the conversion rate will be lower.

Mobile 145

Mobile Content Marketing Data Metrics 145

User Pilot

MARCH 26, 2024

Pendo – the best digital analytics tool for mobile apps. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Source: Google Analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Pendo – the best digital analytics tool for mobile apps. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Source: Google Analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Pendo – the best digital analytics tool for mobile apps. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Source: Google Analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Pendo – the best digital analytics tool for mobile apps. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Source: Google Analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Pendo – the best digital analytics tool for mobile apps. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Source: Google Analytics.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content Marketing for E-commerce. Content marketing takes a more roundabout approach.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Facebook Watch is accelerating the shift of ad dollars from TV to digital and mobile. Facebook Watch Changes the Game for Video Content Marketers.

Marketing 135

Marketing Social Media Advertising Entertainment 135

User Pilot

JULY 4, 2023

Outgrow goes beyond form building to deliver a content marketing platform. It doesn’t run on desktop or mobile applications. Although Userpilot is an extremely powerful mid-market to enterprise-level tool, its starting price of $249/month, is out of range for small startups on a shoestring budget.

Payments 95

Payments Payment Methods SaaS Payments Payment Solutions 95

User Pilot

FEBRUARY 26, 2024

What are the 5 stages of the marketing funnel? A typical marketing funnel consists of 5 main stages: Awareness – when the user finds out about the product, for example, from an ad or content marketing. If that's what you need, Mixpanel is a robust solution.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 225

Scale Sales Hiring Scaling B2B 225

Kellblog

SEPTEMBER 5, 2021

Imposing simplicity , a critical duty for all marketers. The two archetypal marketing messages , Bags Fly Free and Soup is Good Food. The two archetypal marketing messages , Bags Fly Free and Soup is Good Food. Long vs. short copy and how to correctly apply David Ogilvy’s “ long copy sells ” adage.

Marketing 90

Marketing Interviewing Startup Mobile 90

Tom Tunguz

AUGUST 22, 2017

Also, if everyone is using the same go to market playbook, there’s an opportunity to develop a new one. Inbound lead generation through content marketing. Mobile app distribution. All of these are advances that go to market teams have developed in the last 10 years. Inside sales models.

Scale 186

Scale SaaS Venture Capital Machine Learning 186

FastSpring

MARCH 15, 2024

Maximize Social Media Marketing Efforts With Multi-Use Video Content It might not require a ton of good game-related content marketing on social media to make a big impact on an indie game marketing campaign or a large studio’s broader marketing strategy.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

User Pilot

NOVEMBER 14, 2023

TL;DR Omnichannel analytics is the process of collecting, integrating, and analyzing data from various channels and touchpoints , like landing pages or mobile apps. It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively.

SaaS 105

SaaS Social Media Data Onboarding 105

Tom Tunguz

MARCH 17, 2015

But SaaS companies still do have channels available to them in the form of app stores from Salesforce, Intuit, Google and the Apple and Android mobile app stores. But, referral marketing has to be managed well because the fraud risk and consequent revenue cannibalization for the business can be material.

Scale 122

Scale Marketing SaaS Content Marketing 122

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. For example, content marketing plays a pivotal role in this approach. What is customer retention?

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. Bulk analysis can be done for keywords.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Neil Patel

SEPTEMBER 26, 2020

You will also experience more people who stay on your website and consider your products as they optimize aspects such as page speed and mobile-friendliness. 3) Mobile Responsiveness. As web traffic becomes increasingly mobile-first, having a responsive website has become a major element of how search algorithms rank websites.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

User Pilot

JUNE 30, 2023

Writesonic helps marketers and advertisers generate effective and engaging ad copy for different platforms, including social media and search ads. Anyword provides marketers with the ability to create high-converting landing page content. Lavender – best AI writing software for sales emails Lavender.ai

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

JANUARY 19, 2023

URL optimization meta tags support Canonical tags SSL certification structured data mobile friendly auto-generated robot txt file ( a text file that helps to instruct web spiders) 301 redirects Using these features can improve visibility and bring you more traffic and leads, which could turn into customers.

Software Review 85

Software Review Social Media Mobile Engineering 85

Neil Patel

JULY 30, 2021

You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. From a marketing perspective, link shorteners are invaluable. It doesn’t matter whether they click through from a desktop browser or mobile device, either. Here’s a bit more detail.

Social Media 134

Social Media Scale Mobile Branding 134

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

Neil Patel

JUNE 29, 2021

Here are some of the most popular: Content Marketing. Content marketing is a great long-term way to develop customer relationships and drive traffic to whatever it is you’re looking to accomplish. Best of all, there’s no right or wrong way to do it because you can put together content based on your niche.

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

Unbounce

SEPTEMBER 24, 2018

That is, accelerated mobile pages, which are stripped down web pages designed to load at lightning speed; and something Google is paying very close attention to. Accelerated mobile pages are currently in closed beta at Unbounce, but you can sign up here to get on the list and be first to know when it’s open season. Can Save You.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Neil Patel

FEBRUARY 4, 2020

But if you have the Google mobile app or the Chrome mobile app, you probably have already seen it. Here’s how it works … Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app, show a summary of web pages as cards.

Mobile 145

Mobile Entertainment Branding Trends 145

The Marketing & Growth Hacking Publication

MARCH 10, 2019

Beyond these specific criteria of specific audiences along specific times of their buying journeys, there are a few generic standards of high-value content. These are part of the content marketing basics that every content marketer should be aware of. The answer apparently lies in thinking “mobile first”.

Content Marketing 40

Content Marketing Growth Hacking Mobile Engineering 40