Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

Kraftblick

MAY 29, 2018

Publishing skyscraper content means you will stand out. But did you know that it can also improve your standing in search engine results pages (SERPs), drive more traffic to your site and attract more qualified leads ? Search Engine Marketing Strategies to Increase Visibility. What Sort of Content Should You Publish?

Engineering 40

Engineering Strategy Payment Solutions Marketing 40

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. At the same time?

Scale 252

Scale Sales Hiring Sales Marketing 252

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. For example, content marketing plays a pivotal role in this approach. What is customer retention?

Acquisition 102

Acquisition Retention Customer Lifetime Value Churn 102

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month.

Scale 236

Scale Sales Hiring Scaling B2B 236

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Intercom, Inc.

NOVEMBER 7, 2019

You started off in engineering, I believe. I originally did study engineering in France, and then I went back for my last year at UC Berkeley in Silicon Valley, where I was both working on a computer science master’s degree as well as launching my own company with a few friends. Nico: Exactly. Nico: Correct.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

FastSpring

JUNE 11, 2019

Post topics include marketing, branding, analytics, various ecommerce platforms, and conversion optimization tips. Increasing organic visibility with Search Engine Optimization. When leveraged correctly, search engine optimization (SEO) can be an effective way to organically grow the visibility of your brand online.

Payment Methods 66

Payment Methods Scale Payments Payment Services 66

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Proper targeting of your search engine optimization (SEO) through keyword mining involves not just getting more views in Google results but also the right views. Attract Attracting customers is a two-step process.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

SaaStr

MARCH 20, 2020

At LinkedIn I started out on the prosumer subscription side of the business and then eventually I switched over to the consumer side, which is more about the LinkedIn feed and video and SlideShare and kind of managed PMMs that were driving all of these features that contributed to the daily engagement metrics of LinkedIn.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Neil Patel

APRIL 13, 2021

Search engines: Google is a great way to find competitors and identify which influencers they use for their campaigns. For businesses, this is great news because you can use one or two trusted influencers for all your content marketing. Before you jump into a subscription, though, here are some steps I suggest you work through.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Neil Patel

JUNE 15, 2021

The platform rewards content visibility purely on the strength of writing, using a unique algorithm that considers post reach, likes, and comments. Plus, everything posted gets indexed by Google, which is a boon to your search engine optimization (SEO). What’s the best piece of content you’ve seen on Medium?

Payments 144

Payments Payment Methods Advertising Payment Services 144

Neil Patel

MARCH 7, 2021

SEO-friendly : With Shopify, your products have a real chance of ranking in search engines for keywords once you’ve optimized your products and pages. If content marketing is a primary way you bring in sales and traffic, this is an important con to consider. Shopify Pricing.

Payment Methods 140

Payment Methods Software Review Payment Services Payment Solutions 140

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. There are many great products out there backed by fantastic engineering and design talents. And then I gave up.

Management 116

Management Subscription Payment Features Churn 116

User Pilot

JUNE 30, 2023

Wordplay – recommended for long-form content creation Wordplay is an AI writing tool for creating blog posts. It’s an ideal solution for busy content marketing teams that don’t want to compromise on quality. Copy.ai – best AI copywriting software Copy.ai is a state-of-the-art AI-powered writing assistant.

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. Is this State of Marketing even something you should care to heed? Is that just, absurd?

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

FastSpring

DECEMBER 11, 2018

Here are some ideas to get more web traffic: SEO – Perform on-page SEO to increase your rank on search engines. Social Media – Promote blog posts and other content on your site. Guest blogging is also a great way to get inbound links and traffic. Understand Customer Motivations.

Payment Methods 60

Payment Methods Business Underperforming Technical Team Social Media 60

Buffer Resources

OCTOBER 11, 2023

But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is). Here’s how to find LinkedIn collaborative articles in your niche and contribute to them: 1.

Social Media 126

Social Media Branding AI Engagement 126

ProfitWell

OCTOBER 23, 2019

First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. Is this State of Marketing even something you should care to heed? A product-led tweet storm.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Also, be sure there’s an email subscription option on each of your web properties. Video marketing is a major trend. If video rules, YouTube marketing is the way to go.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

NOVEMBER 11, 2020

One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine. YouTube is the second-largest search engine globally, so we know there’s going to be some relevant data here. Great engagement will help make the video more visible in the YouTube search engine.

Social Media 145

Social Media Engagement Engineering Interviewing 145

Neil Patel

OCTOBER 27, 2020

So then, you decide to upgrade to a subscription plan. The search engine isn’t quite as friendly, but you still have a decent amount of theme options (I wouldn’t say as good as WordPress, though): There’s no easy preview, in most cases, so you’ll have to go into each theme and look around for links to documentation and demos.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. See how it gives a good indication of the number of backlinks that a piece of content gets?

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Engineering. Source: Byteant , December 2019.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SmartKarrot

AUGUST 29, 2022

Getting fired up about SEO (Search Engine Optimization) or social media is sometimes challenging as a SaaS business. They have developed their recommendation engine, which powers the famous “You might also like” feature and helps them streamline their user experience across multiple devices. Personalize your product.

SaaS Payments 10

SaaS Payments Payment Services Scale Business 10

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

AUGUST 31, 2023

Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. What is the purpose of customer acquisition in SaaS?

Acquisition 104

Acquisition SaaS Payments Payment Methods Metrics 104

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. You’ve seen this before.

Social Media 145

Social Media Advertising Construction Content Marketing 145

User Pilot

MARCH 18, 2021

Marketing and sales are the engines of your growth. But how the marketing team decides to tell your story will determine who it connects with. vs. To start planning a repel marketing strategy, look at the rate of conversion with your different audiences. They don’t see the value in continuing their subscription.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52