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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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Build a Website: 6 Steps From 0 to Launch

Neil Patel

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. So then, you decide to upgrade to a subscription plan. This is just as bad as not having a website in the first place. While they aren’t extremely expensive, they aren’t cheap, either.

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What is inbound marketing?

Baremetrics

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Proper targeting of your search engine optimization (SEO) through keyword mining involves not just getting more views in Google results but also the right views. This has a few specific advantages.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162
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5 New Year’s Resolutions Your Business Should Make

FastSpring

Here are some ideas to get more web traffic: SEO – Perform on-page SEO to increase your rank on search engines. Social Media – Promote blog posts and other content on your site. Understanding your customers’ motivations is key in developing content strategy, products and improving the customer journey.

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 189
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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

User Pilot

Marketing and sales are the engines of your growth. But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’.