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The Content Marketing Paradox

Ryan Berg

Especially your content marketing strategy. Social media algorithms are engineered for maximum eyeball time. In other words, they aim to get users to spend as much time consuming content as possible. There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler.

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Why opinions aren’t optional in content marketing

Intercom, Inc.

For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. We’ve all worked with engineering teams who wouldn’t embrace that world view. Download Intercom on Marketing. Everything you wanted to know about marketing but were afraid to ask.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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10 Free Google Tools All Content Marketers Should Use

Neil Patel

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. Many people look at Google and see nothing more than a search engine. Below, I’ll discuss 10 free Google tools that all content marketers should use.

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How important is content marketing for a B2B business?

Net-Results

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

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How I Built a Performant and Measurable Content Marketing Engine

Tom Tunguz

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

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How to Create Search Engine Friendly Title Tags

Neil Patel

They’re how your titles are relayed to search engines, and they’re an important part of any SEO strategy. This is one of the few times when you need to write for both people and search engines, and that can be tricky. In short, you have to create a clickable headline that also makes search engines happy.