Remove compliance Remove Marketing Remove Metrics
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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The market is once again rewarding recurring revenue models and predictable growth patterns. What’s Driving This IPO Renaissance?

B2B 184
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

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5 Interesting Learnings from Circle at $2.3 Billion in “ARR”

SaaStr

But there are still lessons to learn, and it’s great to see the IPO markets truly re-opened: $2.3 The “Regulatory Moat” Strategy: Compliance as a Competitive Advantage Circle was the first to receive a New York State BitLicense, which is famously difficult to obtain, in 2015. Compliance debt is real debt.

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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Rep Performance : Dive into individual and team performance metrics. Metrics like time spent in each stage and reasons for lost deals can provide clarity. Alignment Across Teams : Ensure alignment between sales, marketing, and customer success. Is marketing supporting deals throughout the funnel? If so, why?

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Clouded Judgement 1.24.25 - The Year of Enterprise AI

Clouded Judgement

For many current large language models, once they are exposed to domain-specific challenges or niche inquiries—like in-depth product troubleshooting or compliance-related questions—they can stumble. Multiples shown below are calculated by taking the Enterprise Value (market cap + debt - cash) / NTM revenue.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. What he shared was pure gold for any SaaS founder trying to navigate the complex world of GTM motions.