Remove compliance Remove Development Remove Product Marketing
article thumbnail

Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. What is the product about?

article thumbnail

What is Vertical SaaS?

Stax

Vertical SaaS companies often focus on developing solutions for complex or underserved industries that have typically been ignored by bigger software companies. these software companies are able to develop deep expertise in those niches. Targeted marketing strategies. Since vertical SaaS platforms are niche-focused (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

With a PLS motion, it involves addressing more complex purchasing behaviors like enhanced legal, security, and compliance measures, and you need to train your team on those complexities. You’ll want someone internally who can handle those queries initially, who you can lean on to attend customer meetings and help develop pattern recognition.

Scale 307
article thumbnail

Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA

SaaStr

Plus, these teams face longer sales cycles and need things like SOC 2 compliance. They pulled on the brakes and said, “Let’s focus on doubling down on teams and create almost a separate company that will build a pure Enterprise product over two years.” It has to feel like a separate sales and product team.

Scale 283
article thumbnail

Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Most of the CMOs we spoke to emphasized how their developer relationship team was a game changer in driving customer love. Scale brings new challenges.

Scale 293
article thumbnail

$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

This insight led Deel to focus on solving payments and compliance. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. If you find a product market fit, take your business global early.” Set clear milestones and targets together.

article thumbnail

5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

Get product and product marketing involved in those calls early on because you will need to evolve the product quickly to serve upmarket customers, which takes a while. Make sure you can make that investment from a product perspective. Finally, compliance is going to be critical. Evolve it and test it again.