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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Resources

You can set up affiliate signup pages to recruit partners quickly. Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. Robust reporting features tie marketing efforts to sales outcomes. The email builder is intuitive.

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GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

Sales Hacker

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And so I’m starting to learn more about just recruiting and executive recruiting and things as well.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

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GTM 108: From CPA to CRO – Lessons from a 25-Year Software Sales Career with Matt Breslin

Sales Hacker

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. The benefits of focusing sales teams on specific sales motions, such as new logo acquisition or account expansion.

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The importance of an effective product marketing strategy

Intercom, Inc.

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.