Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. First, RSS subscribers generate more traffic than email subscribers.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 50

Content Marketing Management Marketing Sales 50

Aaron Beashel

OCTOBER 13, 2014

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. So when I sat down to plan out our latest guide on How to get Better Marketing Results with Beautiful Design , my natural inclination was to create a PDF eBook that would live behind a landing page with a lead capture form.

Content Marketing 100

Content Marketing Marketing Engineering Engagement 100

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Social media can help you build a community that will support you and promote your business’s worth.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

SaaStr

JULY 6, 2022

So how can you break into the market successfully? Front is a communication hub that helps teams work better with customers. The app connects all communication channels (social media, email, live chat, etc.) A weak point they found was communication, particularly with email. And so, the idea for Front was born.

Enterprise 213

Enterprise Sales Hiring Social Media Communication 213

SaaStr

AUGUST 5, 2023

More on that deep dive here: So the question becomes, as you build your list and your database of prospects … if only 10% are really ready to buy now … how best to communicate with them until they are ready? But marketing often views drip-marketing as an important but fairly mechanical effort. That’s part of the error.

Outsourcing Services 204

Outsourcing Services Strategy Marketing Content Marketing 204

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. What are the benefits of marketing-led growth? Most companies use all 3 strategies to some extent.

Strategy 92

Strategy Marketing Social Media AI Search 92

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. Be it customer engagement or user communication , craft comprehensive omnichannel experiences for your users and deliver memorable user experiences. You can also communicate your brand values through better content.

SaaS Payments 96

SaaS Payments Trends Payment Solutions Payment Methods 96

Intercom, Inc.

FEBRUARY 17, 2022

Business-to-business communications haven’t exactly been known for their glitz and glam, let’s face it – a lot of times, it’s a veritable festival of… meh. ” And that’s about content marketing as a tactic, as opposed to specifically the brand. Should we be killing more content? The content marketing deluge.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

Neil Patel

NOVEMBER 1, 2021

These typically include proficiency with technology, writing and communication skills, photography, and audience management. Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Influencers: Strategy & Goals.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. The language you should use in your marketing communications to make your customer feel understood. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

Neil Patel

SEPTEMBER 4, 2020

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication. When your marketing is siloed, your team can end up accidentally wasting a lot of time by not coordinating with each other. For example, let’s say you’re launching a new content marketing campaign.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

SaaStr

NOVEMBER 21, 2020

Zero content marketing. No structured communication with the prospects you do have, no matter how few. But when your VPM joins, like the VPS, she’ll have some raw materials to work with. A broken Hubspot implementation. No one using Intercom. Maybe she can’t directly impact revenue in one sales cycle.

Sales Hiring 354

Sales Hiring Scale Sales Recruiting Engineering 354

Neil Patel

DECEMBER 14, 2020

Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate. What is a Content Audit? Content Audit Tools.

Technical Review 144

Technical Review Content Marketing Social Media Engineering 144

User Pilot

JANUARY 22, 2024

Craft out simple but compelling messages that clearly communicate your product’s value. The messaging should be easily modifiable for your landing pages and other marketing channels. It should, thus, be designed to communicate carefully chosen brand values. You’ll also have to consider your goals and budget.

Product Marketing 92

Product Marketing Marketing Social Media Scale 92

Neil Patel

DECEMBER 5, 2022

Planning helps you commit to communicating with your audience. Your audience wants to hear from your content to take their next informed steps. As a savvy content marketer, you know when it’s time to get innovative. Let me show you how to use Ubersuggest—an SEO content marketing tool—to help you break past your block.

AI Search 80

AI Search AI Content Marketing Mobile 80

Intercom, Inc.

DECEMBER 21, 2020

Everything just changed: How to keep your customers at the center during turbulent times is based on a talk that our SVP of Marketing Shane gave at SaaStr Summit and details how we thought about adapting our marketing and customer communications in light of the pandemic. A must-read for marketers dealing with change or crisis.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

Neil Patel

AUGUST 11, 2020

Knowing these things helps you communicate what you wish to get out of the project. Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Now, you can actively look for digital marketing agencies that are willing to coach you through it. Which… is fine if you’re on a budget.

Marketing 144

Marketing Web Development Web Developers Social Media 144

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. To get quicker results, you’ll need to leverage paid marketing. You must communicate the value of accessing the gated content. This article shows you how.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Timely and effective communication.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Chart Mogul

OCTOBER 20, 2023

In this post, we will cover a few highlights from their conversation: Content marketing is game-changing for early-stage startups Use customer feedback to validate while still building Going beyond product-market-fit You can watch the full video below and find all our panel discussions on our YouTube channel.

Scale 52

Scale Scaling Headcount SaaS 52

Kraftblick

JULY 5, 2023

See you soon Disclaimer: In this article, we will consider only one element of content marketing, and that is content production. Content production is a vital stage, however, in most cases, it is not enough to drive leads for a company. Our content marketing team board in Trello functions in the following way: 1.

Software Review 52

Software Review Software Content Marketing Engineering 52

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Neil Patel

JULY 28, 2021

Step #4: Measure Your Results for Your Content Strategy. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute.

Strategy 141

Strategy Development Social Media Sales Funnel 141

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections.

B2B 99

B2B Development Team Review Software Review Marketing 99

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

SaaStr

AUGUST 29, 2022

The Power of Content: Lessons from Uber, Gainsight, and Monte Carlo on Driving Growth through Storytelling : It’s no secret: in our digital world, content marketing is critical to the success of any business. In other words, companies need to sell a vision – not a product.

Scale 244

Scale Sales Hiring Marketplace as a Service B2B 244

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 115

Content Marketing Metrics Social Media Marketing 115

Totango

JUNE 8, 2021

KR: We tend to leverage a lot of the data to meet people where they are in the journey and trickle in other content – whether it’s video articles, training, content marketing material, etc. How do you balance emailing too much when considering other communication initiatives? along the way to engage them.

Scale 117

Scale Scaling Technical Review Systems Review 117

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. Step 5: Unleash the Potential of Skincare Content Marketing. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Sales Hacker

JULY 3, 2020

The company I work for primarily sells to marketing teams. But our content marketing services can impact human resources, customer service, investor relations, sales, and account management as well. The answer can tell you a lot about what interdepartmental communication is like and whether it’s lacking.

Sales Hiring 119

Sales Hiring Mobile Content Marketing Sales Enablement 119

Buffer Resources

DECEMBER 5, 2023

Streamlined editing and publishing : We created a robust process for submissions, edits, communication, and distribution. Thanks to our strict processes, we’ve been able to publish the strongest content out of all the pitches we receive. Communication is handled with a mix of Gmail and Zapier.

Scale 102

Scale Benchmarks Social Media Communication 102