Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 244

Scale Sales Hiring Scaling B2B 244

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Here I’ve added a marketing channel custom attribute to each customer record.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

How To Buy Saas

JULY 26, 2021

ProofHub may be a tad expensive, but it is one of the best startup tools with add-ons like combined communication, email project management, and a multilingual interface; it can be famous for larger teams resembling collaborating remotely. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

ChurnZero

JANUARY 26, 2022

Using a tech touch engagement model, CSMs can focus their time on what matters most and design a smarter engagement model for clients instead of spending time on repetitive tasks and communications. 2. Accurately Assess Customer Health + Recurring Revenue. About the author. Customer Success Around the Web.

Scale 97

Scale Churn Scaling Retention 97

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used. It's the market which is harsh.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. How effective is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Unbounce

AUGUST 13, 2019

Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Generate 100,000+ leads with the intent to nurture new subscriptions for the platform.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Intercom, Inc.

NOVEMBER 7, 2019

Instead, focus on fostering a culture of communication and feedback loops between the team. As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. Or they will adopt Slack, because they are used to using Messenger to communicate with their friends.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. In a subscription revenue model , there is nothing more important than relationships, and relationships are built on trust. Note, however, that this is not about deception! Try Baremetrics free.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. Local: If you’re a local business in need of constant communication, you should look for a company in the area. Perhaps the biggest opportunity for outsourcing is through content generation.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring Technical Review 141

Neil Patel

APRIL 13, 2021

For businesses, this is great news because you can use one or two trusted influencers for all your content marketing. Before you jump into a subscription, though, here are some steps I suggest you work through. Don’t forget you’ll need to budget for a monthly or annual marketplace subscription, too. Identify Your Goals.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). Your top subscription news. 74% prefer to communicate face to face with colleagues. Content marketing, meet everyone. 3 Chapter 3: Is Content Marketing Dead?

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

ProfitWell

APRIL 14, 2020

I could dive into this one for hours, but Jay says you’ll need just one hour total across three weeks (or 0.83% of your work time, if you’re in the 40-hour work week camp) to step back from the foggy content market and rebuild your understanding of making shows from the ground up. Click here to check it out.

Social Media 52

Social Media B2B Subscription Payment Features 52

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

User Pilot

JUNE 30, 2023

Wordplay – recommended for long-form content creation Wordplay is an AI writing tool for creating blog posts. It’s an ideal solution for busy content marketing teams that don’t want to compromise on quality. Wordplay AI writing app. There are 4 pricing plans: Starter – $99 for 7.5k ParagraphAI writing assistant.

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

SaaStr

MARCH 20, 2020

At LinkedIn I started out on the prosumer subscription side of the business and then eventually I switched over to the consumer side, which is more about the LinkedIn feed and video and SlideShare and kind of managed PMMs that were driving all of these features that contributed to the daily engagement metrics of LinkedIn. How do we find them?

SMB 185

SMB Scale Startup Marketplace as a Service 185

Baremetrics

NOVEMBER 21, 2021

Use customer testimonials to build trust of your product While most people marketing their Shopify apps know the value of content marketing, few are utilizing the full variety of content available. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

ProfitWell

JUNE 13, 2019

Communicated as a percentage, revenue growth demonstrates the degree to which your company's revenue has grown (or shrunk) over time. How revenue growth is different for subscription businesses. What is revenue growth? Revenue growth is the increase, or decrease, in a company’s sales between two periods.

Revenue 49

Revenue Churn Pricing Subscription 49

ChurnZero

JANUARY 4, 2019

In 2019, Customer Success will rely on eliminating fragmentation and allowing people to access content and services seamlessly across all devices.” – Annie Dossey, Content Marketing Manager, Clearbridge. In 2019 there will be an increase in subscription fatigue.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

User Pilot

JANUARY 18, 2023

Channel For product-led growth to work, you’ll need to focus on low-cost channels with high viral marketing potential. These include content marketing, email marketing, PPC retargeting, and direct outreach from your sales team.

Strategy 98

Strategy Marketing Scale Software Review 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

MSPOTs are a valuable tool for a number of reasons - they drive alignment and communicate in simple terms what can often be a complex area. I favour the DARCI Accountability Grid as it forces you to be thoughtful about communication, while empowering you to make decisions and move forward. Subscription business model.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

How To Buy Saas

AUGUST 16, 2021

REI, the recreational sports outfitter, is a model of success in several areas of content marketing — and their membership email is no exception. You can personalize the design of your newsletters with easy builders, choose the form fields for your subscription form, and design many ways for your visitors to opt-in.

Engagement 52

Engagement SaaS Pricing Education 52

Baremetrics

AUGUST 1, 2021

You can also include discount-related details within the annual subscription plans or showcase pricing plans based on specific user personas/smaller companies to accelerate the sales cycle. As a thumb rule, SaaS companies should laser-focus on driving product-led content.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ChurnZero

JANUARY 4, 2019

In 2019, Customer Success will rely on eliminating fragmentation and allowing people to access content and services seamlessly across all devices.” – Annie Dossey, Content Marketing Manager, Clearbridge. In 2019 there will be an increase in subscription fatigue.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Chart Mogul

FEBRUARY 4, 2020

It’s the perfect one-to-many method, but not if you neglect your audience and treat it as a one-way form of communication. How To Use Your Webinar as a 2-way Communication Tool. About the Author: Adrienne is a B2B SaaS content marketer at Demio and ANB SaaS Consulting and Content Marketing. Chat Boxes.

Marketing 69

Marketing Social Media B2B Onboarding 69

Buffer Resources

MARCH 4, 2024

  As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.    Productivity tools can be a game-changer if you are a social media marketing professional.   Loom Why is Loom a good tool for marketers?

Social Media 95

Social Media Marketing Payment Features Communication 95

Chart Mogul

FEBRUARY 4, 2020

It’s the perfect one-to-many method, but not if you neglect your audience and treat it as a one-way form of communication. How To Use Your Webinar as a 2-way Communication Tool. About the Author: Adrienne is a B2B SaaS content marketer at Demio and ANB SaaS Consulting and Content Marketing. Chat Boxes.

Marketing 52

Marketing Social Media B2B Onboarding 52

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104