Remove category mobile-apps
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My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. What’s your core stack of apps today? Mostly relevant for our space (which is ‘very mobile heavy’) is Appfigures who provide us with insight into app performance.

Marketing 196
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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Recognition.

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How Are Consumers Using Generative AI?

Andreessen Horowitz

In which categories do incumbents dominate—and where are new companies breaking out? We relied on web traffic vs. app traffic to “qualify” companies for the list, as most consumer GenAI products have been website-first so far (more on this below!). Who might be the next “big winner”? Here are our top 6 takeaways. GPT wrappers”).

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The “2023 Pass” is Coming to An End

SaaStr

If you were in AI, if you were in hospitality, if you were in parts of e-commerce, if you were in mobile … things mostly have been Pretty Normal. In particular, folks impacted by The Great App Layoff, where 10% or more of many orgs’ app stack was cut. Even if demand only reflates slightly in the next 12 months in your category.

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

The path exploration report is a tool for visualizing user actions before or after they complete an event while navigating a website or app. Understand how users navigate your website/app The GA4 path exploration report is invaluable for gaining insights into how users navigate through your website or application.

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What Is Secondary Navigation? [+ Examples]

User Pilot

HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Implementing in-app guidance for new or less visible secondary navigation to direct users to secondary features. Amplitude provides a side panel for historical navigation and resource discovery.

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What to Expect from SaaS in 2024 with Founder & General Partner of Craft Ventures David Sacks and SaaStr Founder Jason Lemkin

SaaStr

With that being said, if you have the world’s best payroll app, you can absolutely still talk to Craft. Before AI came on the scene, it was roughly a dozen years before a really big platform shift — Cloud and mobile were big, but it was time for something new to come along to reset and restock the pond with new opportunities.