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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market. Jump to highlights.

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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

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10 Interactive Software Walkthroughs With Examples

User Pilot

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

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Top 12 Product Adoption Software in 2024

User Pilot

Product adoption software is the lifeblood of the modern product management process. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. TL;DR Product adoption software drives users to adopt a product through carefully curated product experiences.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? sales trends by month and quarter.

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Trust is at the Core of Software Marketing

Tom Tunguz

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. A strong brand is the lagging indicator of having built trust. A strong brand is the lagging indicator of having built trust.