SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Marketing It’s hard to evolve your brand and your story to customers. You have to do product marketing and enable the sales force because if you’ve got a mini or full brand, customers will think of you as your first product.

Scale 237

Scale Scaling Startup Sales Hiring 237

SaaStr

DECEMBER 26, 2023

Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? This is why SaaS start-ups often are so proud of their “amazing” conversion rates before they hire a real VP of Demand Gen. But sometimes, as your brand grows and you get better at marketing, you’ll attract more general passers by. Even that’s a lot.

Scale 238

Scale Startup Sales Hiring SaaS 238

SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Scale 280

Scale SaaS Banking AWS 280

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 236

Scale Sales Hiring Technical Advisors Scaling 236

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

SaaStr

AUGUST 5, 2021

We all know times are good in SaaS and Cloud — but just how good? It really is almost everyone at SaaS that is at scale and has a winning brand. Some public SaaS companies that are less competitive than they used to be (e.g., It’s not just the Best of Times in SaaS. But the majority are.

SaaS 333

SaaS AWS Cloud Scaling 333

SaaStr

JANUARY 24, 2021

His SaaS CEO asked him to stop selling so much. Well, it does make sense, when you understand the scenario, a combination of two things: First, this SaaS company has a mix of freemium customers and sales-driven customers (with higher ACV, lower churn). Second, this SaaS company had a very tight balance sheet.

Scale 338

Scale Sales Hiring Scaling Construction 338

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The good news is if you get anywhere at all in SaaS in the early days, you’ll have a handful of customers. In fact, most of us have. It’s not scaling fast enough. Because SaaS compounds.

Branding 292

Branding Scale Innovation Enterprise 292

SaaStr

SEPTEMBER 19, 2022

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Measuring the success of any SaaS function requires a solid understanding of both objectives and metrics.

Sales Hiring 244

Sales Hiring Customer Success Scaling Construction 244

Intercom, Inc.

DECEMBER 5, 2019

? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. In many respects, it’s now almost impossible to envisage a work environment that doesn’t rely on a SaaS product in some shape or form. Unarguably one of the biggest brands in the world today.

Scale 118

Scale Scaling Artificial Intelligence Business 118

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. What you want in SaaS is big accounts you land and expand with. Since then, their growth has been impressive, but it hasn’t always been steady.

Scale 267

Scale Scaling Sales Hiring Software Review 267

SaaStr

NOVEMBER 24, 2023

(And yes, I know we can argue Databricks is neither really Cloud nor really SaaS. I’d argue that doesn’t much matter — its comparables are the Cloud and SaaS leaders). And Both, Importantly, With Strong Brand Names (Even in Consumer, With Canva). But for purposes of IPOs, tech multiples, etc. We’ll see.

Cloud 285

Cloud SaaS Enterprise Branding 285

FastSpring

NOVEMBER 9, 2023

Looking to join SaaS founders and tech enthusiasts who are discussing the most innovative trends for SaaS companies? If so, join FastSpring at the SaaS North November 15-16th! Since 2016, SaaS North has been recognized as THE Canadian hub for rapidly-scaling SaaS founders and their teams.

Merchant Services 135

Merchant Services SaaS Payments Payment Methods Payment Services 135

SaaStr

JULY 16, 2022

Because I don’t think Initial Traction is at all nebulous in SaaS — and I think it occurs earlier than many think. Well it means two things: >> First, that your SaaS product’s customer base (and revenue) is compounding. And that’s where the power and leverage is in SaaS. >> But Trust Me.

Scale 264

Scale Venture Capital SaaS Branding 264

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? Someone that if they aren’t doing something similar, they at least provide somewhat similar value at scale. The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds.

Pricing 204

Pricing B2B Scale SaaS 204

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. Critical to adjust Magic Number for SaaS businesses with lower gross margins. SaaS businesses with hardware or telecom or other components that have true fixed costs need a higher Magic Number to cover those costs.

Scale 265

Scale SaaS Acquisition Benchmarks 265

User Pilot

MAY 31, 2023

Analyzing survey data plays a critical role in the success of any SaaS business. Nominal scale questions The nominal scale questions categorize or identify objects without any inherent order or numerical value. Creating nominal scale questions in Userpilot. These questions often involve rating scales.

Data Analysis 83

Data Analysis Scaling Artificial Intelligence Data 83

SaaStr

MAY 1, 2024

Most SaaS companies steer away from phone support in general, and especially for lower-end and trial prospects/customers. At scale it can be expensive, no doubt. And talking to a real human being, especially to a vendor without a brand that is not that well known, often is all it takes. A little more here: Pick Up The Phone.

Outsourcing Services 249

Outsourcing Services Scale Banking Branding 249

SaaStr

DECEMBER 25, 2021

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Here’s the advice they had to offer on scaling your SaaS company. Here’s the advice they had to offer on scaling your SaaS company. It’s hard to re-engineer your business at scale. Want to know how they did it? .

Scale 291

Scale Scaling Innovation Investment 291

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. However, SaaS can actually help businesses meet these challenges.

B2C 230

B2C Scale Marketing Sales Hiring 230

SaaStr

JANUARY 23, 2024

Dear SaaStr: Does it get easier or harder to scale SaaS as your company grows? Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche.

Scale 203

Scale Sales Recruiting Scaling Branding 203

SaaStr

APRIL 24, 2019

Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. And that brand generates leads organically, and fairly low-cost leads. This helps a lot.

Scale 126

Scale Scaling SaaS Branding 126

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Abadesi Osunsade, the VP of Global Community & Belonging at Brandwatch and Notion’s CEO and Co-Founder, Ivan Zhao, share their secrets on how to grow an enterprise audience by building a community around your brand. This will appeal to enterprise clients as you scale. .

Enterprise 241

Enterprise Scale B2C SaaS 241

OpenView Labs

NOVEMBER 9, 2021

Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. Scaling SaaS Sales. Stripe’s Jeanne DeWitt Grosser on Buffalo, Whales, and Scaling Sales: In just five years, Jeanne DeWitt Grosser grew Stripe’s sales team to about 200 folks in the U.S. and 500 globally.

Scale 91

Scale Sales Hiring Scaling Technical Review 91

SaaStr

FEBRUARY 2, 2021

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Inevitability in SaaS comes around $10m in ARR , plus or minus. That’s the power of compounding SaaS revenue. I don’t know. So first, buck up.

Scale 254

Scale Part-Time VPE Sales Hiring Scaling 254

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. And, most importantly, infinitely stronger brands. Yes, Box is SaaS. More on that here.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

JANUARY 31, 2022

Traction and Boast co-founder Lloyed Lobo and Jason Lemkin caught up on how to really scale your SaaS company 10x in a deep-dive here: We deep dive on: How to get from $10m to $100m ARR even with so-so growth. When to quit in SaaS, and when not to. Adding “ex post facto” cofounders later. And so much more!

SaaS 206

SaaS Interviewing Branding Scaling 206

SaaStr

OCTOBER 25, 2021

Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? Having said that, I’m not sure there is a “typical” number for only one reason … as you grow and scale and become a bigger player and a more established brand … you don’t need to do as many. 70%+ once you are doing it right.

Scale 256

Scale SaaS Mobile Branding 256

SaaStr

FEBRUARY 28, 2024

So Braze is one of the quiet winners in today’s SaaS and Cloud world. When the average public SaaS company is still stuck at 6x. 500k+ Customers Fuel Growth, Up 28% — And NRR is 121% There A story of many SaaS and Cloud leaders today. Braze is a top leader in enterprise mobile marketing and communications.

Sales Hiring 235

Sales Hiring Scale Cloud Enterprise 235

Subscription Flow

DECEMBER 11, 2023

Next, these subscription businesses need to plan and go for scaling subscriptions. As a subscription retailer, you need to scale subscriptions and grow your business with time. Also Read: Scaling Subscription Business With Easier, Faster, and Smarter Recurring Payments Processing What Subscription Businesses Need to Scale?

Scale 52

Scale Payment Features SaaS Payments Payment Services 52

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They are interested in trying new brands, experimenting with new things.

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Sales Hiring 195

Sales Hiring Scale Compensation Sales 195

SaaStr

FEBRUARY 8, 2024

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. Because the reality in SaaS, most things won’t “perform” at all. But in 110% NRR, 80% gross margin SaaS? That works at all.

Marketing 229

Marketing Scale B2C B2B 229

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? You Need A Business Model with Economies of Scale As you’re trying to reverse engineer whether your business model makes sense, you have to look at your business model. Certain business models have economies of scale, and some don’t. companies.

Engineering 252

Engineering Business Model Pricing Scaling 252

SaaStr

MARCH 8, 2024

Blitz scaling. SaaS + hardware, SaaS + payments, etc. So be extra careful here — you have to be even more efficient than pure SaaS. What’s really hard to solve is The 3H’s: High Growth for a while — but High Churn. And High Burn. VCs often enable these models. can be great.

Churn 232

Churn Startup SaaS Payments Venture Capital 232

Incredo

OCTOBER 2, 2019

But all brands (who have plans to grow) are on the internet now and an online presence is a must. SaaS products like live chat, email automation, keywords research tools have become indispensable parts of any advanced business’s digital marketing toolkit. SaaS companies fighting f?r ur SaaS business. . t, SaaS growth m??n?

Scale 131

Scale Scaling SaaS Business 131