article thumbnail

10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly’s Head of Organizations Revenue Dorian Stone (Podcast 520 + Video)

SaaStr

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. When Dorian stepped into his current role, they promised the board a strong growth on the revenue line.

Scale 197
article thumbnail

Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Evolving to Revenue Marketing . Organizing your teams for revenue marketing.

Scale 232
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

You should also invest in building a community around your brand. The good news is that, as long as you are providing the customer with high value and good experiences, you will likely get repeat business and perhaps even more revenue from the same customer. Invest heavily in retention marketing. Focus on your NRR > ARR.

article thumbnail

5 Interesting Learnings from Toast at Almost $800,000,000 in ARR

SaaStr

SMB sales (most of Toast) is very tough to do without a highly efficient and effective sales force. At least 20% of your customers from referrals and second-order revenue. #4. Many SMB leaders have to get very, very good at outbound because of the limited deal sizes. 20% of new customers / locations come from referrals.

article thumbnail

Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

If your SMB product requires or has a salesperson involved in closing, that’s a clear sign you also want a human being involved in making sure that customer is a success post-sale, too. Just assign a certain amount of ARR per each SMB customer success manager. Support has to handle a lot of routine SMB issues anyways.

article thumbnail

What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

article thumbnail

If You Leave the Low End of the Market … You Probably Can’t Go Back

SaaStr

And produce a lot less revenue per interaction. That often starts to not feel worth it after just a few million in revenue. Every call takes the same amount of time, but the small ones produce so much less revenue. This makes the SMB leads worth a lot more than just their direct lifetime value. Probably more.

SMB 341