SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. The average public SaaS company is twice as efficient. Let’s start with the meta. “I

Metrics 219

Metrics Scale Sales Hiring SaaS 219

SaaStr

APRIL 11, 2020

Some of you won’t be able to grow revenue at all for now. Grow something that matters, so that when we pull out of this, you’ll grow revenue again, and maybe even faster than before. What can you grow besides revenue? Or SaaS customers. Happy users, even free users, are your brand ambassadors.

Revenue 321

Revenue Healthcare B2B Branding 321

SaaStr

MARCH 15, 2024

Let’s talk about Vimeo and what it’s really like to make a large public SaaS company profitable in a short amount of time. Let’s talk about Vimeo and what it’s really like to make a large public SaaS company profitable in a short amount of time. Vimeo is turning 20, which not many internet brands have achieved.

AI Search 235

AI Search SaaS Advertising Sales Hiring 235

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Lessons learned from driving 100% of revenue acquisition at a $300M Gartner division.

Revenue 85

Revenue Venture Capital Strategy Marketing 85

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

Software Review 147

Software Review Technical Review Development Team Review Branding 147

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Zapier was last valued at over $5B.

Sales Recruiting 244

Sales Recruiting AI Search B2B Sales Hiring 244

Baremetrics

SEPTEMBER 10, 2021

Before we look at the promised SaaS revenue models, let’s get a couple definitions out of the way. We need to differentiate among three similar sounding but very different concepts: revenue stream, revenue model, and business model. Revenue stream: This is a single source of revenue for a company.

Payments 102

Payments SaaS Payments Revenue Payment Solutions 102

SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Scale 278

Scale SaaS Banking AWS 278

SaaStr

JULY 7, 2023

“Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” In a survey by Influitive, 58% said customer marketing was very important, and almost 60% had moderate-to-significant revenue gains thanks to customer marketing. Leave a review.

Retention 194

Retention Software Review Revenue Systems Review 194

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? What is a customer engagement model and how can SubscriptionFlow help you devise effective customer engagement models for SaaS? 3. Stability and Predictability in Revenue Streams In any business, consistency really is key.

Engagement 81

Engagement Customer Lifetime Value Revenue Subscription 81

SaaStr

DECEMBER 16, 2023

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? It takes 7–10 Years in SaaS to Get Anywhere. And 99% of SaaS companies will need 7–10 years to get to $100m ARR and beyond. You have to hire so many functions in SaaS – VPS, VPM, VPP, VPCS, VPE, etc. Don’t be blinded by brands.

Part-Time VPE 226

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 226

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. All paid marketing is expensive in SaaS. Don’t Shortchange Second-Order Revenue. Let me dig in a bit.

Scale 230

Scale Scaling Marketing SaaS 230

SaaStr

JULY 16, 2022

Because I don’t think Initial Traction is at all nebulous in SaaS — and I think it occurs earlier than many think. With >50% of new revenue acquired from zero-cost marketing, i.e. viral, ether, word-of-mouth, whatever … because these compound. And that’s where the power and leverage is in SaaS. >>

Scale 265

Scale Venture Capital SaaS Branding 265

SaaStr

MARCH 9, 2022

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com, shared his insights and advice for growing revenue streams to maximize business success. . Pursue Diverse Revenue Models. Accelerating Revenue Growth.

Revenue 248

Revenue Sales Hiring Leadership Scale 248

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. But once you have a brand, one way or another, the leads come.

SaaS 363

SaaS Venture Capital Churn Branding 363

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

SaaStr

JUNE 29, 2023

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results.

VP of Engineering 249

VP of Engineering Trends Cybersecurity Sales Hiring 249

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. And, most importantly, infinitely stronger brands. Yes, Box is SaaS. Hiring a brand marketing firm. Hiring a B2C marketer for SaaS. I’m even making a few myself again.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. The post SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise appeared first on SaaStr. But there is hope.

Enterprise 263

Enterprise Marketing Sales SaaS 263

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. Why is CLTV an important SaaS metric? Let’s imagine a SaaS company called “ConnecTech” that offers project management software for small businesses.

Customer Lifetime Value 93

Customer Lifetime Value SaaS Payments Technical Advisors Payment Solutions 93

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Didn’t this get you curious already?

Customer Success 98

Customer Success Payments SaaS Payments Revenue 98

Sales Hacker

FEBRUARY 2, 2024

For example, if the value of marketing is: Building and evangelizing the brand of the company. If revenue is the North Star metric, everything you do should drive towards that. There are still marketing teams that don’t own a revenue number, which is crazy. in order to keep a seat at the revenue table.” The post MQLs?

Metrics 93

Metrics Revenue Scale Marketing 93

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 157

SaaS Payments Payment Solutions Software Review Merchant Services 157

SaaStr

JANUARY 3, 2022

One of one top engineers at Adobe Sign / EchoSign, who had strong experience both in consumer internet and enterprise internet, told me a while back the #1 reason he disliked SaaS / enterprise — it never gets easier. But one of my top learnings from to all the other SaaS start-ups out there: for the founders — it gets easier.

Scale 309

Scale Sales Hiring SaaS Engineering 309

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Building a Brand Building a brand is essential for long-term success. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 264

Sales Hiring Startup Marketing Technical Review 264

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Leverage upselling and cross-selling to boost your revenue.

Scale 97

Scale Scaling SaaS Underperforming Technical Team 97

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Sales Hiring 213

Sales Hiring Scale Revenue Sales 213

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. But Box has lucked out with 95% recurring revenue. Aaron has been at it with Box for almost 20 years.

AI 216

AI Sales Hiring Scale Artificial Intelligence 216

SaaStr

JANUARY 1, 2022

Dear SaaStr: What is a Good Refund Policy for a SaaS Product? SaaS startups, especially those that sign customers to annual customers, will have customers that want to cancel those un-cancelable contracts and get a refund. Refunds hurt at the time, but they don’t amount to any material amount of your long-term revenue.

SaaS 237

SaaS Startup Branding Revenue 237

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is making conversational marketing a success? Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS. We even have separate posts on SaaS sales funnel , SaaS lead nurturing , and Facebook ads strategy.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 240

Sales Hiring SaaS Banking Enterprise 240

SaaStr

MAY 28, 2024

Maybe you’re doing vertical SaaS, selling to governments, or it’s a more complicated product than they’ve sold before. You don’t want someone who talks only about processes, people, hiring philosophies, quota, and their views on revenue attainment because they’ll never learn the product. Marketing doesn’t convert overnight.

Sales Hiring 200

Sales Hiring Scale AI Search AI 200

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . It’s a common occurrence in SaaS –– the highest-performing sales rep gets promoted to manage a team.

Sales Hiring 199

Sales Hiring Scale Compensation Sales 199

SaaStr

NOVEMBER 15, 2023

The four critical learnings of going from nothing to $100M+ in revenue are: Maintain a culture of product innovation Treat new products like a mini startup Understand the three stages of executive hires Make the early-stage to large organization mental switch Let’s start with lesson one. The core challenge? Your product works.

Scale 245

Scale Innovation SaaS Scaling 245

SaaStr

OCTOBER 22, 2021

Others are content marketing geniuses and build a mini-brand abnormally early. Today the best SaaS companies are scaling faster, so you may see material results faster. My point is Viral is a Medium and Long Game in SaaS. Just plan around that for your so-called “viral” SaaS app. Others are great at PR.

Scale 275

Scale B2C SaaS Scaling 275

SaaStr

APRIL 26, 2021

With all the SaaS companies raising big, later-stage rounds these days, seemingly every single day there’s a new unicorn and $100m+ round … you may wonder … why ? If they care at all, they care about future profits … not past ones … in SaaS and growth companies. Today, I think the answer is yes.

Scale 271

Scale Sales Hiring SaaS Construction 271