SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Scale 274

Scale SaaS Banking AWS 274

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

Software Review 144

Software Review Technical Review Development Team Review Branding 144

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

AI 113

AI Customer Success Branding Pricing 113

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? What is a customer engagement model and how can SubscriptionFlow help you devise effective customer engagement models for SaaS? 3. Stability and Predictability in Revenue Streams In any business, consistency really is key.

Engagement 105

Engagement Customer Lifetime Value Revenue Payment Features 105

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. The average public SaaS company is twice as efficient. Let’s start with the meta. “I

Metrics 219

Metrics Scale Sales Hiring SaaS 219

SaaStr

MARCH 9, 2022

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com, shared his insights and advice for growing revenue streams to maximize business success. . Pursue Diverse Revenue Models. Accelerating Revenue Growth.

Revenue 248

Revenue Sales Hiring Scale Leadership 248

SaaStr

JULY 16, 2022

Because I don’t think Initial Traction is at all nebulous in SaaS — and I think it occurs earlier than many think. With >50% of new revenue acquired from zero-cost marketing, i.e. viral, ether, word-of-mouth, whatever … because these compound. And that’s where the power and leverage is in SaaS. >>

Scale 262

Scale Venture Capital SaaS Branding 262

SaaStr

DECEMBER 16, 2023

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? It takes 7–10 Years in SaaS to Get Anywhere. And 99% of SaaS companies will need 7–10 years to get to $100m ARR and beyond. You have to hire so many functions in SaaS – VPS, VPM, VPP, VPCS, VPE, etc. Don’t be blinded by brands.

Part-Time VPE 224

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 224

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. All paid marketing is expensive in SaaS. Don’t Shortchange Second-Order Revenue. Let me dig in a bit.

Scale 230

Scale Scaling Marketing SaaS 230

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. But once you have a brand, one way or another, the leads come.

SaaS 363

SaaS Venture Capital Churn Branding 363

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Lessons learned from driving 100% of revenue acquisition at a $300M Gartner division.

Revenue 103

Revenue Venture Capital Strategy Marketing 103

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. And, most importantly, infinitely stronger brands. Yes, Box is SaaS. Hiring a brand marketing firm. Hiring a B2C marketer for SaaS. I’m even making a few myself again.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

SaaStr

JUNE 29, 2023

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results.

VP of Engineering 248

VP of Engineering Trends Cybersecurity Sales Hiring 248

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Didn’t this get you curious already?

Customer Success 98

Customer Success Payments SaaS Payments Revenue 98

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. The post SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise appeared first on SaaStr. But there is hope.

Enterprise 261

Enterprise Marketing Sales SaaS 261

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Zapier was last valued at over $5B.

Sales Recruiting 242

Sales Recruiting AI Search B2B Sales Hiring 242

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Sales Hiring 216

Sales Hiring Scale Revenue Sales 216

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is making conversational marketing a success? Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS. We even have separate posts on SaaS sales funnel , SaaS lead nurturing , and Facebook ads strategy.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

JANUARY 1, 2022

Dear SaaStr: What is a Good Refund Policy for a SaaS Product? SaaS startups, especially those that sign customers to annual customers, will have customers that want to cancel those un-cancelable contracts and get a refund. Refunds hurt at the time, but they don’t amount to any material amount of your long-term revenue.

SaaS 236

SaaS Startup Branding Revenue 236

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

Stax

JUNE 20, 2024

The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. Participating in ISV partner programs offers several advantages.

SaaS Payments 88

SaaS Payments Payment Services Payments Stax 88

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 152

SaaS Payments Payment Solutions Software Review Merchant Services 152

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

User Pilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

SaaS 89

SaaS User Experience Churn Onboarding 89

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . It’s a common occurrence in SaaS –– the highest-performing sales rep gets promoted to manage a team.

Sales Hiring 201

Sales Hiring Scale Compensation Sales 201

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 239

Sales Hiring SaaS Banking Enterprise 239

SaaStr

OCTOBER 19, 2021

I guess in some ways SaaStr is a digest of mistakes we all make in recurring revenue businesses, how to avoid them, or at least, make fewer. My point is just this: I know your SaaS product is wonderful. Few businesses are actually desperately searching Google for new B2B SaaS services, especially outside the enterprise.

SaaS 265

SaaS B2B Branding Engineering 265

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. FastSpring: Your MoR for All-in-One SaaS Billing. FastSpring handles everything from subscription management to international payment processing for SaaS companies.

Payment Services 138

Payment Services Merchant Services Payment Methods SaaS Payments 138

OpenView Labs

JULY 6, 2021

The way that people make buying decisions for SaaS follows a relatively predictable pattern. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing. One person builds out a new function.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Baremetrics

SEPTEMBER 30, 2021

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. You also might need to be watching your burn rate extra closely as the pre-revenue stage is by no means the pre-expense stage. What is a pre-revenue startup? What is a pre-revenue startup?

Payments 110

Payments Revenue Startup Development Team Review 110

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 145

Merchant Services Payment Services Outsourcing Services SaaS Payments 145

User Pilot

MARCH 20, 2024

This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements.

Software 59

Software Revenue Strategy Advertising 59

User Pilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Strategy 90

Strategy SaaS Customer Lifetime Value Development 90

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators. powered by Sounder.

Branding 85

Branding Technical Review Underperforming Technical Team Sales Hiring 85

Stax

FEBRUARY 28, 2024

Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. By partnering with a trusted SaaS billing platform. In this guide, we’re going to cover what companies need to consider when choosing a SaaS billing platform—and how Stax Connect makes this process simple.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

Navint

APRIL 18, 2019

This is an excerpt of the article Key SaaS Lessons to Maximize Revenue from VentureBeat that featured an interview from Sean Joyce. If you have a complex integration that requires maintenance every time you want to make a change to pricing or creating a bundle, then [SaaS] companies just don’t do it,” Joyce says.

Revenue 64

Revenue SaaS Finance Interviewing 64